Anti Social Social Club

Business of Fashion says Anti Social Social Club was founded by Neek Lurk in 2015. Wikipedia names the founder as Andrew Buenaflor, who goes by the pseudonym Neek Lurk, and says he previously worked as a social marketing manager for Stussy. Highsnobiety also describes him as a Stussy marketing manager turned hoodie entrepreneur.

Highsnobiety's interview article names Ian Coates as co-founder and head of design and says three original co-founders, including Coates, still oversee the company. It says the brand began as a casual in-joke with a knowingly redundant name, and that a press release calls its origin an "accidental art project". Hypebeast's 2016 profile says that "2015 saw the inception of the 'life project,' 2016 brought ASSC to the masses".

Business of Fashion reported on 26 May 2022 that the label was purchased by Marquee Brands, a licensing and brand management firm, for an undisclosed sum. Wikipedia says the brand is wholly owned by Marquee Brands as of May 2022.

Highsnobiety quotes Neil Fiske of Marquee Brands as saying "Our plan is to let ASSC be ASSC – with no intent to change the brand DNA, values, or culture", and says Marquee also oversees Ben Sherman and BCBG Max Azria. A separate Highsnobiety interview places the acquisition "around the time" of a cleaned-up ASSC, which had made-to-order collections and logistics programmes by 2023, without an exact year; the dated Business of Fashion report gives 2022.

Highsnobiety describes black hoodies and slogans such as "Sick & Tired". It names team-ups as established as BAPE and UNDEFEATED, and partners including Alpinestars, Hello Kitty, Playboy and the US Postal Service.

Wikipedia's article lists collaborations with Playboy, Dover Street Market, Hello Kitty, Hot Wheels, Gran Turismo, A Bathing Ape, Rimowa, Formula 1, FaZe Clan, Goodsmile Racing and DHL, without giving dates in the article text.

The brand sells direct from its own site, antisocialsocialclub.com. Stadium Goods, a consignment retailer, also carries ASSC and says its items are pre-authenticated and consigned by trusted sellers.

The brand site's prices were undated, so these are figures checked in October 2026: a Classic Mind Games Tee at $45, a Classic Get Weird Cap at $40 and an ASSC Classic Embroidered Sock at $12. StockX lists the SS21 Camo Anorak Jacket, released 24 July 2021, with an original retail price of $88. Stadium Goods listed the Mind Games Hoodie in black, released 1 December 2020, at $133, on a page that says prices vary by seller; it is not a brand retail price. We found no current brand retail price for a hoodie.