Godspeed New York
Description
Godspeed New York is a gritty, graphic-heavy streetwear label that draws inspiration from the fast-paced energy of NYC street life. The brand is known for its "Slizzy" capsule drops, motorsport aesthetics, and bold typography, catering to a loyal underground following that values authenticity and urban edge.
At a glance
- Founded
- October 2013 as Godsofmankind, per the brand's homepage
- Rebranded
- Godspeed New York in 2016, per the brand's homepage
- Based in
- New York City
- Founder
- Not named in the sources we opened
- Signature piece
- Moto jacket, introduced 2017 according to the brand
Last verified · 5 sources · see sources
When Godspeed New York started
The brand's homepage says it was founded in October 2013 in New York City as Godsofmankind and rebranded to Godspeed New York in 2016. Its about page says "NYC Born 2013" and describes a first capsule released on the Lower East Side that sold out of 100 units in 48 hours. The about page also says it introduced its signature moto jacket in 2017, which it calls "a cult favorite and blueprint for our outerwear".
Our directory lists 2017. The brand's own pages date the founding to 2013.
Who founded and owns Godspeed New York
None of the sources we opened names a founder or an owner. The brand's pages name none. Its homepage identifies Eric Himel as an editor, curator and fashion stylist, and does not describe him as an owner or founder. We did not use unaffiliated-looking third-party blog posts that speculate about the founder, as we could not confirm who wrote them.
What Godspeed New York makes
Fragment Clothing describes Godspeed New York as a New York streetwear brand known for moto-inspired jackets, bold graphic tees, heavyweight hoodies, sweatsuits and premium denim. It says the style blends hip-hop's golden era with urban grit and a dark, futuristic edge, and that the brand sells in limited drops.
FEATURE, a sneaker boutique, published a post on 2 December 2025 calling the label "a tribute to New York itself", describing graphic tees as a cornerstone of the range and saying drops are intentionally limited and produced in small batches.
Where to buy Godspeed New York and what it costs
The brand's about page lists a seasonal pop-up in New York, an independent boutique network in Los Angeles, direct online sales at GodspeedBrand.org, and unnamed "trusted retail partners" and "limited pop-ups". Its homepage gives 118 Orchard St, New York, NY 10002 as the customer service address and does not say whether it is a storefront.
None of the prices we found carried a date or a currency code, so these are figures checked in October 2026 and shown with a $ sign. The brand site listed a Motocross Graphic Hoodie at $178 without a retail or sale label. Fragment Clothing listed an Android Vision T-shirt at $79.99, an Android Hoodie in red at $179.99 and Allover Logo Embroidered Denim Jeans at $190. Sneaker Politics listed an Echoes Of Empires Hoodie at $250 and a Surf's Up Tee at $60.50, with a sale label, shown alongside $110. Fragment also listed an Infinity Denim V2 Pant at $350.99 and a second listing of the same name at $285.99, so we do not treat either as a reference price.
Price guide
- Godspeed Android Vision T-Shirt, Black, Fragment Clothing: $79.99 (Fragment Clothing, Oct 2026)
- Surf's Up Tee, Black, Sneaker Politics sale price: $60.50 (sale label, listed alongside $110) (Sneaker Politics, Oct 2026)
- Motocross Graphic Hoodie, brand site (retail or sale not labelled): $178 (godspeedbrand.org, Oct 2026)
- Godspeed Android Hoodie, Red, Fragment Clothing: $179.99 (Fragment Clothing, Oct 2026)
- Echoes Of Empires Hoodie, Grey Wash, Sneaker Politics: $250 (Sneaker Politics, Oct 2026)
- Godspeed Allover Logo Embroidered Denim Jeans, Fragment Clothing: $190 (Fragment Clothing, Oct 2026)
Single snapshots from press and retailers; prices change.
Frequently Asked Questions
When was Godspeed New York founded?
Godspeed New York was founded in 2017 in New York City, United States.
Where is Godspeed New York located?
Godspeed New York is located in New York City, United States.
Who founded Godspeed New York?
We could not find a source that names a founder. The brand's pages name none, and its homepage describes Eric Himel as an editor, curator and stylist rather than a founder.
Who owns Godspeed New York?
We could not find a source that says who owns the company.
When was Godspeed New York founded?
The brand's homepage says October 2013, as Godsofmankind, with a rebrand to Godspeed New York in 2016. Our directory lists 2017.
Where is Godspeed New York from?
New York City. The brand's about page describes it as design-led in NYC.
How much is Godspeed New York?
Checked in October 2026, listed prices included $178 for a hoodie on the brand site, $79.99 for a tee and $190 for denim jeans at Fragment Clothing, and a $60.50 sale price on a tee at Sneaker Politics.
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