Norse Projects

FashionUnited's company profile says Norse Projects launched in 2004 and was founded by Anton Juul, Mikkel Gronnebaek and Tobia Sloth. Lex.dk, the Danish encyclopedia, names the same three, spelling the second Mikkel Grønnebæk, and says all three came from the skate scene. Wikipedia describes the company as founded in 2004 as a retail streetwear shop and art gallery, with its headquarters in Copenhagen, and says the creative director is Tobia Sloth.

Urban Industry says that by 2009 the team made the leap from retailer to creator, and its FAQ says the brand launched its own clothing line in 2009. Wikipedia says Norse Projects introduced its inaugural womenswear collection for Fall/Winter 2015; Lex.dk gives 2015 without a season.

FashionUnited's company profile does not state owners, shareholders, a parent company, investors or any ownership change, and Wikipedia names no owner or parent company. We could not find a source that states who owns Norse Projects.

The brand's official site lists knitwear, trousers, sweatshirts, shirting, T-shirts, outerwear and accessories, with named collections that include Core and Gore-Tex, and describes its outerwear as built to move between overshirt and jacket. Wikipedia's infobox lists menswear, womenswear and sunglasses.

Wikipedia describes the brand as blending influences from streetwear and classical workwear with high-end fashion. Urban Industry describes timeless design, premium materials and a distinctly Scandinavian approach to simplicity rather than following fleeting trends, and Lex.dk describes a functional aesthetic that bridges skate culture and Nordic minimalism.

Wikipedia says that in 2013 Norse Projects topped a list of the 15 best Scandinavian men's wear brands by Complex. Lex.dk says it was nominated for a DANSK Fashion Award in 2011 for work with Armor Lux and Colette.

Highsnobiety says the label teamed up with Vans for a limited collection during Paris Design Week in 2013, returned in 2016 to collaborate with Dr. Martens, and worked on adidas and New Balance silhouettes in 2017, and that it most recently worked with GORE-TEX on its signature jackets, without giving a year. Lex.dk lists collaborations with adidas Terrex, adidas Consortium, Dr. Martens, Monocle Magazine and Kvadrat, without dates.

The official site has a country selector covering Denmark, Norway, Europe, Switzerland, the United Kingdom, the United States and the rest of the world, and a Stores page that showed no addresses when we opened it. Sources differ on the physical stores: Wikipedia places the flagship at Kronprinsensgade 3 in central Copenhagen, while Lex.dk says the men's and women's stores are both on Pilestræde. Locations may have changed over time.

The END. listings below were undated and checked in October 2026. END. listed the Standard T-Shirt in white at €70, the Standard Hoodie in black or dark navy at €225, Standard Chinos in dark navy at €199 and the Arresskov Compact Cotton Shirt Jacket in dark navy at €265, all with no sale marking, and the Holmen Wax Jacket in Delicioso Brown at €326 on sale against an original €435. A Gear Patrol deal article, published 16 July 2018 and updated 13 December 2023, listed the Aros Chino in navy at $79 on sale against an original $125. The euro and dollar figures are in different currencies and from different dates, so they are not a like-for-like comparison.