Undercover logo

At a glance

Founded
1990
Founded in
Harajuku, Japan

Checked against published sources, October 2026.

Description

A seminal Japanese label that fuses punk-inspired subculture with high-fashion surrealism and avant-garde construction. It is a central pillar of the Ura-Harajuku movement known for bridging the gap between street culture and the Parisian runway.

Frequently Asked Questions

When was Undercover founded?

Undercover was founded in 1990 in Harajuku, Japan.

Who founded Undercover?

Undercover was founded by Jun Takahashi.

Where is Undercover located?

Undercover was originally founded in Harajuku, Japan, but is more widely based in Tokyo, Japan.

japanesepunkavant-gardehigh-fashion

More coming soon - products, collections, and related brands.

Is this your brand?

Claim your brand profile to update information, add products, and connect with the streetwear community.

Claim Undercover