Amiri

The brand's About page says Mike Amiri established Amiri in 2014 in his hometown of Los Angeles, and that he began by hand-crafting stage pieces for Los Angeles performers. Wikipedia's article on Mike Amiri says he was born and raised in Hollywood, California, and moved from the music industry to designing handcrafted stage outfits for musicians.

According to the About page, the label debuted with an exclusive capsule collection at the Los Angeles concept store Maxfield.

The About page says OTB Group, chaired by Renzo Rosso, took a minority stake in the brand. Wikipedia dates that stake to 2019 and lists Mike Amiri as the majority owner and OTB Group as the minority owner, without giving percentages.

Wikipedia's article on Mike Amiri says that in 2023 he appointed Adrian Ward-Rees, formerly senior vice president at Burberry and managing director of Dior Menswear, as chief executive officer, replacing him in that role.

The About page describes influences from West Coast culture, a brand steeped in Americana, a D.I.Y. sensibility with hand-embellished work and Italian artisans, and names authenticity and independence as its guiding principle. It lists tailoring, knitwear, leather, denim, prints and sneakers as specialities, alongside bags, small leather goods and footwear.

Umbrex says the label began with highly worked denim, leather jackets and flannel shirts, and lists distressed and repaired denim, bandana patterns and palm imagery among its recurring product codes.

Umbrex describes Amiri as operating at the luxury end of the retail market with elevated pricing, and says caps, T-shirts, small accessories and footwear can serve as more accessible entry products; it gives no dollar price points.

A Business of Fashion caption says Amiri became the official formalwear partner of FC Barcelona for the club's men's and women's teams, starting with the 2025 Winter season.

A Luxury Lifestyle buying guide dated 21 July 2026 compares the two. It describes Amiri as a clothing-forward luxury streetwear brand built around hand-finished denim and premium knitwear, with roots in custom hand-distressed clothing for musicians, and Chrome Hearts as sterling silver jewelry and gothic cross accessories tied to the rock and roll community. It gives no dollar figures. Wikipedia says Chrome Hearts was founded in 1988 in Los Angeles by Richard Stark, Leonard Kamhout and John Bowman.

The About page lists a Rodeo Drive flagship in Beverly Hills and stores in New York (SoHo), Las Vegas, Miami, Tokyo, Shanghai, Dubai and others, and says a Milan flagship was announced for 2026. The brand also sells online at amiri.com, which lists prices in US dollars.

On amiri.com a kids' Stack Jean in Clay Indigo, in 12 oz Italian stretch denim, was $430; the same site listed a MA Bandana Printed Down Jacket at $1,490 and a Shearling Slide at $350 in a "You Might Like" list. Neither page shows a date, so treat these as prices checked in October 2026.

At retailers, Simon listed the men's bandana hoodie at a regular $1,655, on sale at $1,510, with all black sizes sold out. Lyst listed a bleached bandana hooded sweatshirt in gray from THAHAB at a sale price of $979, down from $1,214, and black Stack Jeans from SSENSE at $750. These retailer figures are undated snapshots of different garments and sales, not a like-for-like guide.