Brands like Amiri: 8 alternatives, from cheaper to closest
The closest matches to Amiri, in our view, are Gallery Dept., Chrome Hearts and Palm Angels. Gallery Dept. is also a Los Angeles label built on reworked, distressed denim, and a 2026 buying guide compares Amiri and Chrome Hearts directly. For the same luxury-streetwear mood at a lower price, start with Palm Angels, Off-White or Gallery Dept.; for the lowest prices we found, look at Hellstar and Thug Club.
Amiri is a Los Angeles label that Mike Amiri established in 2014, beginning with hand-crafted stage pieces for performers, according to the brand's About page. Umbrex places it at the luxury end of the retail market. Simon listed the men's bandana hoodie at a regular $1,655 when we checked in October 2026, so we've split the picks by what you're actually after.
Last verified · 65 sources checked · how we chose
The short answer
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Closest Los Angeles label
Reworked vintage denim with paint and distressing, and most production stays in Los Angeles.
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Rock and roll, silver and leather
A Luxury Lifestyle guide sets Amiri's hand-finished clothing against Chrome Hearts' sterling silver and gothic crosses.
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Cheaper luxury-streetwear hoodie
Simon listed its Classic Logo Track Hoodie at a regular $675, against Amiri's $1,655 there.
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Hand-processed vintage look
Hosokawa says everything is painted by hand and made in Japan.
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Dark graphics at far lower prices
StockX shows a $300 retail price for the Studios zip hoodie.
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Leather, studs and denim from Seoul
Sneaker Freaker describes punk-tinged, horror-inspired black leather and metal detailing.
What 'like Amiri' usually means
People looking for alternatives tend to want one of three things: the look (distressed and repaired denim, leather jackets, bandana patterns), the craft (hand-finished pieces), or the price position (luxury streetwear from a name brand). Most brands deliver one of these. Few deliver two.
Umbrex says Amiri began with highly worked denim, leather jackets and flannel shirts, and lists distressed and repaired denim, bandana patterns and palm imagery among its recurring product codes. The brand's About page describes a D.I.Y. sensibility with hand-embellished work and Italian artisans. OTB Group, chaired by Renzo Rosso, took a minority stake.
Amiri's prices are single listings, not a range. amiri.com lists a kids' Stack Jean at $430 and, in a 'You Might Like' list, a MA Bandana Printed Down Jacket at $1,490 (no date shown, checked October 2026). Lyst's Amiri stack-jeans page lists products from $377 to $995 across retailers, including $750 at SSENSE. For hoodies we compare regular dollar prices, which shows price position rather than identical garments: Simon's men's bandana hoodie at $1,655 regular, $1,510 on sale. We do not use sale prices in comparisons.
8 brands like Amiri, ranked by how close they get
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#1 · $$$–$$$$
The closest Los Angeles match. Fashion Beans says Josué Thomas's early work reworked vintage garments to order with paint, distressing and reconstruction, and says denim remains the backbone of the line. Farfetch dates its official founding to 2017.
What it shares
- Los Angeles production: Fashion Beans says most production stays in the city
- Distressed, reworked pieces on a denim backbone
- Luxury-leaning pricing: a hoodie is $650 and LA Flare dark-denim bottoms are $995 on its own site (checked October 2026)
Where it differs
- Farfetch lists paint splatters, brushstrokes, tie-dye, patches and slogans such as Art That Kills, rather than Amiri's bandana prints and leather
- Highsnobiety reported that Thomas announced his withdrawal from the fashion industry in a letter on Instagram; a second Highsnobiety article reports that an Art That Kills website quietly launched on 11 September 2023
- We found no source naming an investor or parent company, where Amiri has an OTB Group minority stake
- Price vs Amiri
- Cheaper on hoodies. Its hoodie is $650 on its own site (checked October 2026), against Simon's Amiri men's bandana hoodie at a regular $1,655. These are different designs and sellers. Denim overlaps: LA Flare dark-denim bottoms are $995, the top of the $377 to $995 range on Lyst's Amiri stack-jeans page, though the cut is different.
- Best for
- Distressed Los Angeles denim with an art-world edge, at a lower price.
French Logo Lux tee $250 (official site, Oct 2026) · Hoodie $650 (official site, Oct 2026) · LA Flare jeans (dark denim) $995 (official site, Oct 2026)
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#2 · $$$$$
Los Angeles luxury founded in 1988 by Richard Stark, Leonard Kamhout and John Bowman, best known for heavy silver, gold and diamond accessories, with leather goods, clothing and eyewear alongside. A Luxury Lifestyle buying guide dated 21 July 2026 sets the two against each other: Amiri as clothing-forward luxury built on hand-finished denim and knitwear, Chrome Hearts as sterling silver jewelry and gothic cross accessories tied to the rock and roll community.
What it shares
- Los Angeles roots and a hand-made start: Richard Stark and John Bowman began by making their own leather jackets because they could not find ones they wanted; Mike Amiri began by hand-crafting stage pieces for performers
- Rock-and-roll ties, as the Luxury Lifestyle guide describes them
- Leather and denim: Complex said denim adorned with leather crosses is probably among Chrome Hearts' most widely recognizable items
Where it differs
- Jewelry-first rather than clothing-first: the core is silver, gold and diamond accessories
- Access is limited: Coveteur reported in June 2026 that boutiques are by appointment, online drops happen only a handful of times a year and stock stays very limited
- A private company co-owned by Richard and Laurie Lynn Stark, where an OTB Group stake is minority in Amiri
- Price vs Amiri
- No like-for-like price. The only recent Chrome Hearts retail anchor we found is a '1988' hoodie at $550 on pre-order in April 2024, against Amiri's October 2026 hoodie listing; denim with leather crosses was $1,750 in a Complex article from 2020, a different garment and year from the $377 to $995 listed on Lyst's Amiri stack-jeans page.
- Best for
- Rock-and-roll luxury if the silver and the exclusivity matter as much as the clothes.
'1988' hoodie, web-store pre-order $550 (April 2024) · Denim adorned with leather crosses $1,750 (2020) · T-shirt, starting price cited by Coveteur (reseller) from $1,000 (2026 article)
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#3 · $$$–$$$$
Founded in 2015 by the designer and photographer Francesco Ragazzi, according to Wikipedia. END. describes its aesthetic as the laid-back vibe of LA with a touch of Italian finesse, combining an edgy attitude with luxury aesthetics.
What it shares
- A Los Angeles reference point: END. describes the laid-back vibe of LA
- Luxury streetwear with recurring motifs: palm trees, Blackletter logo fonts, graffiti hoodies and tie-dye; Umbrex lists palm imagery among Amiri's recurring codes
- Hoodies, track pants, denim, puffer jackets and tracksuits
Where it differs
- Numero says it started as a Los Angeles photography project, though its dates conflict
- END. lists hoodies, track pants, tracksuits, puffer jackets and denim, where Umbrex says Amiri began with highly worked denim, leather jackets and flannel shirts
- Ownership has changed: Fashion Dive reported on 12 February 2025 that Bluestar Alliance acquired Palm Angels, with Ragazzi leaving his position
- Price vs Amiri
- Cheaper on hoodies, at the same retailer and regular prices but different designs. Simon listed the Palm Angels Classic Logo Track Hoodie at a regular $675 (a $199.98 sale price was shown and all sizes were sold out), against Amiri's men's bandana hoodie at a regular $1,655 at the same retailer. Stadium Goods listed a Classic Logo Pullover Hoodie at $480 without labelling it resale or retail.
- Best for
- Luxury streetwear hoodies and tracksuits at less than half Amiri's listed hoodie price.
Classic Logo Track Hoodie, regular price (a $199.98 sale price shown; sold out) $675 (Simon, checked Oct 2026) · Classic Logo Pullover Hoodie, black/off-white (consigned by trusted sellers; price not labelled resale or retail) $480 (Stadium Goods, checked Oct 2026) · Hoodie, black (THEBS via Lyst; £232.00 also shown) £181 (Lyst, checked Oct 2026) · T-Shirt With A Pocket, blue (VITKAC via Lyst) $230 (Lyst, checked Oct 2026) · Jeans, blue, men's (GIGLIO.COM via Lyst; £649.62 also shown, original price not labelled) £259.86 (Lyst, checked Oct 2026) · Insulated Jacket With A Stand-Up Collar, black (VITKAC via Lyst) $820 (Lyst, checked Oct 2026)
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#4 · $$$–$$$$$
Virgil Abloh founded Off-White in 2013, and the official site calls it a multi-platform creative endeavor combining streetwear, luxury, art, music and architecture. Complex reports that LVMH announced the sale of Off-White to Bluestar Alliance on 30 September 2024. In our view it is a lower-priced luxury-streetwear alternative rather than a look-alike.
What it shares
- A luxury-streetwear blend and a long list of collaborations, including Levi's, Nike and Champion
- Hoodies and sneakers: the en-ca storefront lists both
Where it differs
- Typographic and graphic: Highsnobiety describes the quotation-mark device placing ordinary words in quotes, and reports Abloh comparing the brand's typeface to hazard stripes
- A leadership gap: The Impression reports creative director Ib Kamara is leaving and no successor has been announced; the article carries no date
- Wikipedia says the company was founded in Milan, not Los Angeles
- Price vs Amiri
- Cheaper on hoodies, at the same retailer and regular prices but different designs. Simon listed the Off-White Diag Helvetica Over Hoodie at a regular $670 (a $179.99 sale price was shown and all sizes were sold out), against Amiri's men's bandana hoodie at a regular $1,655 at the same retailer. The official Canadian storefront lists hoodies in Canadian dollars, for example CA$770 for the Off Line Hoodie and CA$1,155 for the Half Arrow Regular Zip Hoodie; we do not convert currencies.
- Best for
- A recognisable luxury-streetwear name for roughly 40 percent of Amiri's listed hoodie price.
Off Line Hoodie CA$770 (Off-White (en-ca), checked Oct 2026) · Ripped Narciso Regular Hoodie CA$1,070 (Off-White (en-ca), checked Oct 2026) · Half Arrow Regular Zip Hoodie CA$1,155 (Off-White (en-ca), checked Oct 2026) · Diag Helvetica Over Hoodie, regular price (a $179.99 sale price with no size stated; sold out) $670 (Simon, checked Oct 2026) · For All hoodie (more affordable capsule) $170 (FashionUnited, launch on 8 January (year not stated)) · For All t-shirt (more affordable capsule) $95 (FashionUnited, launch on 8 January (year not stated)) · Diags T-Shirt, black/white (consigned by trusted sellers; price not labelled resale or retail) $226 (Stadium Goods, checked Oct 2026) · Vulcanized Low Leather Sneakers, white CA$685 (Off-White (en-ca), checked Oct 2026) · Vulcanized Low Leather Sneakers, black CA$690 (Off-White (en-ca), checked Oct 2026) · End Of Play Sneakers, black/white CA$770 (Off-White (en-ca), checked Oct 2026) · Out Of Office Sneakers CA$980 (Off-White (en-ca), checked Oct 2026)
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#5 · $$$$–$$$$$
Stylised SAINT M××××××. Hypebeast's interview is with Yuta Hosokawa, who launched READYMADE in 2013; Los Angeles artist Cali Thornhill DeWitt is the other name behind the brand. Hosokawa told Hypebeast it is a vintage-like brand that sells one-of-a-kind items, all made in Japan.
What it shares
- Hand-finished garments: Hosokawa said everything is painted by hand and some lettering is hand-drawn; Amiri's About page describes hand-embellished work
- Distressed finishes: Highsnobiety names 30-thread cotton hoodies finished in a large drum tumbler and a Schott perfecto jacket
- A Maxfield link: Amiri debuted with a capsule at Maxfield, and Maxfield LA lists Saint Michael
Where it differs
- Religious iconography and punk scrawls, per Highsnobiety
- A team of only three or four people, per Hosokawa
- We found no brand-operated store; product pages we opened were on Maxfield LA, Feature, Stadium Goods and HBX
- Price vs Amiri
- No like-for-like price. Maxfield LA listed tees at sale prices of $400 and $510, Stadium Goods listed the Global Horror Saint hoodie at $654 USD, and HBX listed a hoodie in pounds, reduced from £458 and sold out. None of these listings was dated, and they are different retailers and currencies.
- Best for
- Vintage-worn, hand-processed graphics if you can pay luxury prices.
Saint Love T-shirt $400 (Maxfield LA sale price, undated, checked Oct 2026) · Saint Means T-shirt $510 (Maxfield LA sale price, undated, checked Oct 2026) · S/S tee (black), sold out $390 (Feature, undated, checked Oct 2026) · Global Horror Saint hoodie (navy) $654 USD (Stadium Goods listing, undated, checked Oct 2026) · Saint Logo hoodie (grey), sold out £325 (was £458) (HBX, listed in GBP, undated page; £325 on 8 Oct 2026, £319 on 9 Oct 2026)
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#6 · $$$–$$$$$
A label named for its designer. FashionUnited says it was founded in 2016, while FashionNetwork says it launched in early 2017. Hypebeast's 2020 profile says that by updating everyday, blue collar workwear with street style elements, Preston carved a niche audience in the luxury market.
What it shares
- Luxury-market streetwear: Hypebeast's 2020 profile says Preston carved a niche audience in the luxury market, and FashionNetwork called the label a mix of streetwear, workwear and couture
- Denim and outerwear on the official site, including Raw Denim jeans and a Black Bomber Jacket
Where it differs
- A workwear and Cyrillic-lettering identity, rather than rock-and-roll and distressed denim
- Ownership: FashionUnited reports that Preston has regained full and exclusive rights to the brand from New Guards Group
- The relaunch is staged in seven blocks, the first sold on the official website, per Hypebae
- Price vs Amiri
- No like-for-like price. heronpreston.com showed prices with a $ sign but no named currency and no date (Heavy Weight Pullover Hoodie $345, Raw Denim jeans $495, Black Bomber Jacket $945, checked October 2026), so we do not set them against Amiri's dollar listings.
- Best for
- Workwear-flavoured luxury streetwear.
Ivory Long Sleeve T-Shirt $195 (heronpreston.com, Oct 2026 (currency not named)) · Sculpture Long Sleeve T-Shirt $245 (heronpreston.com, Oct 2026 (currency not named)) · Heavy Weight Pullover Hoodie $345 (heronpreston.com, Oct 2026 (currency not named)) · Heavy Weight Heron Bird Hoodie $465 (heronpreston.com, Oct 2026 (currency not named)) · Raw Denim $495 (heronpreston.com, Oct 2026 (currency not named)) · Black Bomber Jacket $945 (heronpreston.com, Oct 2026 (currency not named)) · Black Cow Hide Weave Belt $300 (heronpreston.com, Oct 2026 (currency not named)) · Necklace $195 (heronpreston.com, Oct 2026 (currency not named))
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#7 · $$$–$$$$$
A Seoul label drawing on the hip-hop and biker culture of Itaewon, described by Sneaker Freaker as known for punk-tinged, horror-inspired black leather and metal detailing. HBX describes Yeong Min Cho, known as Thug Min, as its brainchild and 'co-founder and face'.
What it shares
- Leather and denim with a punk edge: HBX's guide lists leather-washed denim pants and double-knee denim shorts; Complex says its pieces take inspiration from military wear and workwear with a punk twist
- Studs and hardware, which HBX compares to medieval armour
Where it differs
- Streetwear cuts and graphics rather than hand-embellished Americana
- HBX says its slogan boxers went viral in 2021
- Seoul-based, with a flagship called TC Castle opened in Itaewon in July 2023
- Price vs Amiri
- Mixed. END. (US) listed the Two Face Dirt hoodie at $355, far below Simon's Amiri men's bandana hoodie at a regular $1,655. Its Skull Stitch ripped denim pants were $679, inside the $377 to $995 range on Lyst's Amiri stack-jeans page. None of these listings was dated.
- Best for
- Studded denim and leather with a biker-hip-hop edge, with hoodies at a fraction of Amiri's price.
Two Face Dirt hoodie $355 (END., Oct 2026) · Skull Stitch ripped denim pants $679 (END., Oct 2026) · Jamong two-tone washed MA-1 jacket $885 (END., Oct 2026)
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#8 · $$$–$$$$
Founded in 2020 in Los Angeles by Sean 'Seanie' Holland and Joseph 'Juice' Pendleton. Complex describes bold, all-over flame graphic tees and acid-washed sweats as its defining characteristics, plus cut-and-sew pieces from Capsule 11 such as airbrushed leather jackets and embellished denim shorts.
What it shares
- Los Angeles roots
- Treated leather and denim pieces: airbrushed leather jackets and embellished denim shorts; Amiri's foundations are leather jackets and highly worked denim
- Stocked by luxury boutiques such as Patron of the New and The Webster
Where it differs
- Graphic tees and sweats first, with dark cosmic imagery and a punk attitude per Hypebeast
- No ownership information: we found no source stating who owns the company
- Price vs Amiri
- Cheaper on hoodies, though the designs and sellers differ. StockX shows a $300 retail price for the Studios zip hoodie, released in September 2024, against Simon's Amiri men's bandana hoodie at a regular $1,655. The Sports Core gel logo tee is $120 retail on StockX. The two listings come from different sellers and dates.
- Best for
- Dark Los Angeles graphics at a small fraction of Amiri's prices.
Sports Core gel logo tee (red) $120 (StockX retail price, released June 2024) · Studios zip hoodie (red) $300 (StockX retail price, released September 2024) · Flame short (pink / white) $100 (StockX retail price, no release date shown)
At a glance
| Brand | From | Price tier | vs Amiri | Known for |
|---|---|---|---|---|
| Amiri | Los Angeles | $$$$–$$$$$ | — | Distressed denim, leather jackets, bandana prints |
| Gallery Dept. | Los Angeles | $$$–$$$$ | Cheaper | Reworked, painted, distressed vintage |
| Chrome Hearts | Los Angeles | $$$$$ | No like-for-like price | Silver, leather, gothic crosses |
| Palm Angels | Milan | $$$–$$$$ | Cheaper | Palm trees, Blackletter, track jackets |
| Off-White | Milan | $$$–$$$$$ | Cheaper | Quotation marks, hazard stripes, collaborations |
| Saint Michael | Osaka / Los Angeles | $$$$–$$$$$ | No like-for-like price | Vintage-processed graphics, religious imagery |
| Heron Preston | New York City | $$$–$$$$$ | No like-for-like price | Workwear, Cyrillic lettering, collaborations |
| Thug Club | Seoul | $$$–$$$$$ | Mixed | Biker-hip-hop, studs, worked denim |
| Hellstar | Los Angeles | $$$–$$$$ | Cheaper | Flame graphics, acid-washed sweats |
Price tiers use the directory's $–$$$$$ scale and describe typical retail positioning, not exact prices.
A note on dupes and replicas
We don't list replicas or sellers of Amiri look-alikes. In our research we found no source describing counterfeit Amiri or how common it is, so we make no claim about that. The brand sells online at amiri.com, which lists prices in US dollars.
Distressed and repaired denim, bandana patterns and palm imagery are among the product codes Umbrex lists for Amiri. A genuine alternative is a different brand with its own designs; the brands above are chosen on that basis.
Frequently asked questions
What are the best brands like Amiri?
In our assessment, Gallery Dept., Chrome Hearts and Palm Angels come closest. Gallery Dept. is the nearest on distressed denim, Chrome Hearts on rock-and-roll luxury, and Palm Angels on the luxury-streetwear mood.
Are there cheaper brands like Amiri?
Yes, on hoodies. Simon listed Amiri's men's bandana hoodie at a regular $1,655, against a Palm Angels hoodie at a regular $675 at Simon, an Off-White hoodie at a regular $670 there, a Gallery Dept. hoodie at $650, a Hellstar Studios zip hoodie at a $300 StockX retail price and a Thug Club hoodie at $355. For Chrome Hearts, Saint Michael and Heron Preston we found no like-for-like price.
Is Amiri similar to Chrome Hearts?
A Luxury Lifestyle buying guide calls Amiri clothing-forward, built on denim and knitwear, with roots in custom clothing for musicians, and Chrome Hearts a sterling silver and gothic cross brand tied to the rock and roll community. Both are Los Angeles luxury labels.
Is there an Amiri dupe?
We don't list replicas. We found no brand on this page that sells Amiri designs, and no source on counterfeit Amiri.
Who owns Amiri?
Wikipedia lists Mike Amiri as the majority owner and OTB Group as the minority owner, without percentages. The brand's About page says OTB Group, chaired by Renzo Rosso, took a minority stake.
How much does Amiri cost?
Umbrex places the brand at the luxury end of the retail market and gives no dollar figures. Single listings, not a price range: amiri.com listed a kids' Stack Jean at $430 and a MA Bandana Printed Down Jacket at $1,490, and Simon listed the men's bandana hoodie at a regular $1,655.
How we chose these brands
We started from the directory's brands and used its style, product and price data to shortlist eight whose look, craft or price position overlap with Amiri, keeping only brands for which we had already researched and checked a record. Facts such as founding, ownership and prices come from the numbered sources below, each opened and checked on 8 October 2026. Rankings, 'what it shares' and 'best for' are our editorial judgement: apart from the Luxury Lifestyle guide on Amiri and Chrome Hearts, no reputable source we found compares these brands to Amiri directly. Price comparisons use regular dollar prices for hoodies, which are different designs, so they show price position rather than identical garments (Simon, brand sites and StockX retail listings, all checked October 2026); otherwise we say so. Prices are single snapshots from retailers and brand sites and will change.
Sources
- AMIRI: About
- Umbrex: AMIRI profile
- Lyst: AMIRI Stack Jeans
- Wikipedia: Mike Amiri
- Wikipedia: Amiri (brand)
- AMIRI: online shop, You Might Like list
- Wikipedia: Chrome Hearts
- Luxury Lifestyle: Amiri vs Chrome Hearts buying guide (2026)
- Business of Fashion: Mike Amiri on fashion's sports boom
- AMIRI: Kids' Stack Jean, Clay Indigo
- Simon: AMIRI men's bandana hoodie
- Lyst: AMIRI bandana hoodie
- Fashion Beans: Gallery Dept. explained
- Farfetch: Gallery Dept. style guide
- Gallery Dept.: official site
- Highsnobiety: Gallery Dept. closing
- Highsnobiety: Gallery Dept. and Art That Kills
- Wikipedia: Chrome Hearts
- Complex: The Evolution of Chrome Hearts (2020)
- Coveteur: Chrome Hearts trend (June 2026)
- Highsnobiety: Chrome Hearts 1988 hoodie
- Wikipedia: Palm Angels
- Numero: Why is Palm Angels one of the coolest brands around (2024)
- END.: Palm Angels brand profile (31 May 2024)
- Fashion Dive: Bluestar Alliance acquires Palm Angels (2025)
- Lyst: Palm Angels track monogram puffer jacket
- Simon: Palm Angels Classic Logo Track Hoodie
- Stadium Goods: Palm Angels Classic Logo Pullover Hoodie
- Lyst (UK): Palm Angels hoodies
- Lyst: Palm Angels T-shirt
- Lyst (UK): Palm Angels jeans
- Off-White: About Virgil Abloh
- Wikipedia: Off-White (company)
- Complex: Off-White milestones timeline
- The Impression: Ib Kamara exits Off-White
- Highsnobiety: Virgil Abloh and the Off-White quotation marks
- Off-White (en-ca): Men's sweatshirts
- FashionUnited: Off-White launches more accessible collection
- Simon: Off-White Diag Helvetica Over Hoodie
- Stadium Goods: Off-White Diags T-Shirt
- Off-White (en-ca): Men's sneakers
- HYPEBEAST: Saint Michael cover interview (2020)
- Highsnobiety: Saint Michael interview
- Maxfield LA: Saint Michael
- Feature: Saint Michael S/S tee black
- Stadium Goods: Global Horror Saint hoodie navy
- HBX: Saint Logo hoodie grey
- Business of Fashion: Heron Preston
- FashionUnited: Heron Preston buys back rights to own brand from New Guards Group (2025)
- FashionNetwork: Is Heron Preston the new Off-White? (2018)
- Hypebae: Heron Preston ownership and relaunch (2025)
- Hypebeast: HB100 2018, Heron Preston
- Hypebeast: HB100 2020, Heron Preston
- Heron Preston: official site
- HBX: Thug Club facts (2023)
- Sneaker Freaker: Thug Club x adidas
- END.: Thug Club
- Highxtar: Diesel x Thug Club
- HBX: Brand spotlight Thug Club (2024)
- Complex: Thug Club
- Complex: How Hellstar became one of the most influential brands
- HYPEBEAST: New arrivals from HBX, Hellstar (2026)
- StockX: Hellstar Studios Zip Hoodie
- StockX: Hellstar Sports Core Gel Logo T-shirt
- StockX: Hellstar Flame Short Pink/White





