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Description

New York City-based streetwear label heavily influenced by Y2K aesthetics and grunge culture. The brand is known for its gritty, graphic-heavy hoodies and tracksuits that have gained significant traction in the underground rap and fashion scenes.

At a glance

Founder
Dimelojc, per Complex
Based in
New York City, per Complex
Recognition
People's choice, best streetwear brand of 2025, in Complex's reader vote
Prices
Earrings $30, T-shirt $110, denim $210 on the brand's store, checked October 2026

Last verified · 4 sources · see sources

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Who founded Greedy Unit

Complex said Greedy Unit was founded by Dimelojc and calls it a New York City-based label. A later Complex article names Founder Dimelojc as having cultivated a loyal following with his inventive approach to designs. Dimelojc's own Product Hunt profile describes him as the founder of the Greedy Unit clothing brand and the brand as a New York City streetwear brand built from the ground up in Brooklyn. That profile is self-published, so it is the founder's own statement.

We could not find an opened source that states the year the brand was founded, who owns it, or whether it has co-founders or outside investors.

What Greedy Unit makes

Complex describes accessories such as belts and knit balaclavas, and apparel such as carpenter pants with screw-shaped rivets and T-shirts. It gives bottle tab belts, knit balaclavas, screw-shaped rivets and exposed tags popping out of the collar as examples of the brand's inventive approach.

Dimelojc's profile lists hoodies, denim, graphic tees, hats and boots. The brand's store, checked in October 2026, lists T-shirts, shorts, sweat shorts, cargo pants, hats, beanies, boxers, chains, dog tags, wallets, earrings and denim. Its product names often include the word screw, such as the Screw-Eye T-Shirt and the Screwball Chain, and dog tags also recur.

Recognition and collaborations

In Complex's 2025 reader vote, Greedy Unit received 22.7% of the vote and was named the people's choice for best streetwear brand of 2025; GV Gallery was second with 11.4%. Complex lists a campaign with Nike among the brand's 2025 standout moments and a collaboration with the New York City label Taller de Rafa, without dates or details.

Dimelojc's profile says the brand has worked with the artist Bloody Osiris and ran campaigns with Nike in 2025. The Bloody Osiris claim comes only from that self-published profile and Complex does not mention it.

Where to buy Greedy Unit and what it costs

The brand sells through its own site, greedyunit.com. We did not find an opened source listing other retailers, so we do not say who stocks it.

When we checked the store in October 2026 it listed the Screw-Eye T-Shirt at $110, PLP Denim at $210, the Screwball Chain at $80, a Dogtag at $60, the Pesos Wallet at $100 and Screw Earrings at $30. The page shows only a dollar sign with no sale markings, so we have not confirmed these as full retail prices, and several items showed as sold out.

Price guide

  • Screw-Eye T-Shirt: $110 (Brand store, Oct 2026)
  • PLP Denim: $210 (Brand store, Oct 2026)
  • Screwball Chain: $80 (Brand store, Oct 2026)
  • Dogtag: $60 (Brand store, Oct 2026)
  • Pesos Wallet: $100 (Brand store, Oct 2026)
  • Screw Earrings: $30 (Brand store, Oct 2026)

Single snapshots from press and retailers; prices change.

Frequently Asked Questions

When was Greedy Unit founded?

Greedy Unit was founded in 2022 in New York City, United States.

Who founded Greedy Unit?

Greedy Unit was founded by Dimelojc.

Where is Greedy Unit located?

Greedy Unit is located in New York City, United States.

Who founded Greedy Unit?

Complex said Greedy Unit was founded by Dimelojc. Dimelojc's own Product Hunt profile calls him the founder.

Who owns Greedy Unit?

We could not find a source that says who owns the company. Complex names Dimelojc as the founder.

Where is Greedy Unit from?

Complex calls it a New York City-based label, and the founder's profile describes it as built from the ground up in Brooklyn.

How much is Greedy Unit?

The brand's store listed a T-shirt at $110, denim at $210, earrings at $30 and a wallet at $100 when checked in October 2026; the page does not say whether these are full retail prices.

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