Lost Files
Description
Lost Files is a rising streetwear brand based in the Midwest, known for its storytelling through graphic design and heavy engagement with sports culture. The brand creates nostalgic, narrative-driven apparel and has gained significant regional and national traction through high-profile collaborations, including official projects with the Milwaukee Bucks.
At a glance
- Founded
- March 2021, per Complex
- Founder
- Estevan Longoria
- Based in
- Milwaukee, per Complex's profile; Franksville, Wis., per a Brewers release
- Known for
- Vibrant, graphic-driven shorts, per Complex
- Collaboration
- Bucks In Six with the Milwaukee Bucks Pro Shop, December 2025
Last verified · 6 sources · see sources
Who founded Lost Files
Complex says Lost Files was founded in March 2021 by Estevan Longoria. Spectrum News 1 reported in 2025 that Longoria created the brand in 2021 while he was still a student. We found no source that says who owns Lost Files or whether it has outside investors.
The sources differ on where the label is based. Complex's brand profile gives Milwaukee, Wisconsin as its location, while a Milwaukee Brewers press release describes it as based out of Franksville, Wis..
What Lost Files makes
Complex describes the brand as blending bold design with storytelling, and says it is best known for vibrant, graphic-driven shorts. Complex also mentions cow and duck prints, corduroy textures and reversible fleece jackets. The brand's own site lists items such as hoodies, jackets, a tee, cargo shorts and a cap.
Longoria told Spectrum News 1 that the label really digs into its Midwestern roots for its art concepts.
Brewers and Bucks projects
Spectrum News 1 reported that the first 10,000 fans at American Family Field on 8 July would receive a Brewers T-shirt designed by Longoria, one of four Wisconsin-based designers in the Brewers' T-Shirt Tuesdays promotion. The article does not say the design was released under the Lost Files name.
The Milwaukee Bucks Pro Shop announced on 4 December 2025 that its Bucks In Six collection would launch in collaboration with Lost Files, which the release calls a Wisconsin-based streetwear company. The collection includes a hat, sweatshirt, T-shirt and sweater, launched on 5 December 2025 and sold exclusively in the Bucks Pro Shop at Fiserv Forum and online while supplies last. The release gives no prices.
Where to buy Lost Files and what it costs
Lost Files sells through its own site, lostfiles.clothing.
The collections page showed prices with a dollar sign and no currency code, which we read as US dollars. It showed the Blue Ringer Tee at $38 (compare-at $44), the Vintage Washed Cardinal Zip-Up Hoodie at $84 (compare-at $94), the Red Scout Jacket at $78 (compare-at $138) and the Script Camo Baseball Cap at $28 (compare-at $34). The tee, hoodie and jacket were marked as sale prices and the cap showed an 18% discount, each beside a higher original price; the page showed no date. We checked them in October 2026. We found no price for jeans.
Price guide
- Blue Ringer Tee, sale price: $38 ($44 compare-at) (lostfiles.clothing, checked Oct 2026)
- Vintage Washed Cardinal Zip-Up Hoodie, sale price: $84 ($94 compare-at) (lostfiles.clothing, checked Oct 2026)
- Red Scout Jacket, sale price: $78 ($138 compare-at) (lostfiles.clothing, checked Oct 2026)
- Script Camo Baseball Cap: $28 ($34 compare-at) (lostfiles.clothing, checked Oct 2026)
Single snapshots from press and retailers; prices change.
Sources · checked October 9, 2026
Frequently Asked Questions
When was Lost Files founded?
Lost Files was founded in 2021 in Milwaukee, United States.
Who founded Lost Files?
Lost Files was founded by Estevan Longoria.
Where is Lost Files located?
Lost Files is located in Milwaukee, United States.
Who founded Lost Files?
Complex says Estevan Longoria founded Lost Files in March 2021.
Who owns Lost Files?
We could not find a source that says who owns Lost Files or whether it has outside investors. Sources name only Longoria as founder.
Where is Lost Files from?
Complex's brand profile gives Milwaukee, Wisconsin as its location, while a Milwaukee Brewers press release says it is based out of Franksville, Wis..
How much is Lost Files?
The brand's site showed a tee at $38, a zip-up hoodie at $84 and a jacket at $78, marked as sale prices, when we checked in October 2026.
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