Brands like Lost Files: 7 alternatives, from hometown-pride labels to London drops
The closest matches to Lost Files, in our view, are Born x Raised, Staple and PLACES+FACES. Born x Raised's own site lists NFL team collaborations such as a 49ers crest tee, Staple's about page says it was born from the streets of New York, and PLACES+FACES's store lists an ARSENAL x P+F section. Those are the three that tie a small streetwear label to a place or a team, which is how Milwaukee Bucks Pro Shop and the Milwaukee Brewers have worked with Lost Files. No reputable source we found compares these brands to Lost Files directly, so the ranking is our judgement.
Lost Files is a Milwaukee label that Complex says was founded in March 2021 by Estevan Longoria. A Brewers press release describes it as based out of Franksville, Wisconsin. Prices are the weak spot for any comparison: the Lost Files prices we use are sale prices on lostfiles.clothing, shown with a compare-at figure and a plain dollar sign (some other items show no compare-at figure), so we make no cheaper-or-dearer claim for any pick.
Last verified · 46 sources checked · how we chose
The short answer
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Hometown pride and team crests
Its own site lists NFL team collaborations such as a 49ers crest tee.
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City-rooted pigeon graphics
Hypebeast describes a now-iconic pigeon graphic from a New York brand.
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Club shirts and tees from London
Its store lists tees, jerseys and an ARSENAL x P+F section.
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Vague drops, bigger name
Complex describes vaguely announced drops with locations revealed on the day.
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Original graphics from a skate label
A retailer says original graphics sit at the heart of its identity, designed by Pontus Alv.
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Logo tees and caps from Hong Kong
Juice Store lists graphic tees, caps and socks in Hong Kong dollars.
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Old-school New York with sneaker collabs
Hypebeast lists collaborations with Nike, Reebok, adidas and New Balance among others.
What 'like Lost Files' usually means
In our view, people searching for alternatives usually want one of three things: playful graphic basics (tees, hoodies, caps), a label with a hometown or Midwest identity, or low-priced pieces from an independent brand.
Complex Shop says Lost Files blends bold design with storytelling, with Midwest-inspired aesthetics, playful prints and nostalgic motifs. Longoria told Spectrum News that the brand digs into its Midwestern roots for its art concepts. The Milwaukee Bucks Pro Shop announced a Bucks In Six collection with Lost Files, scheduled to launch on 5 December 2025 and sold exclusively at the Bucks Pro Shop at Fiserv Forum and online.
On lostfiles.clothing in October 2026, the Blue Ringer Tee was $38 sale (compare-at $44), the Vintage Washed Cardinal Zip-Up Hoodie $84 sale (compare-at $94) and the Red Scout Jacket $78 sale (compare-at $138). The page does not name a currency. We call a pick cheaper only where it lists a comparable item at the same kind of price (regular against regular) in the same currency; otherwise we say 'no like-for-like price' and show its own prices instead.
7 brands like Lost Files, ranked by how close they get
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#1 · $$–$$$
The nearest match in our view. Nike SB says it was founded in 2013 by Chris 'Spanto' Printup and Alex '2Tone' Erdmann in Los Angeles, while an Overkill blog says 2011. Yo! Venice reported in June 2023 that Printup had died.
What it shares
- Local-team collaborations: Born x Raised's site lists NFL team collaborations with product names such as 'BORN X RAISED + 49ERS CREST TEE', and the Bucks Pro Shop and the Brewers have worked with Lost Files
- Hometown identity: Nike SB calls it 'the Los Angeles brand', and Longoria says Lost Files digs into its Midwestern roots
- Tees, hoodies and caps: the Born x Raised homepage lists T-shirts, hoodies, jerseys, jackets and headwear, and Lost Files' store lists tees, hoodies, jackets and caps
Where it differs
- Older and better known: Nike SB lists a Nike SB Dunk Low Born x Raised released in September 2023
- An Overkill blog describes Old English typography and strong colours, where Complex Shop describes Lost Files' playful prints and nostalgic motifs
- Price vs Lost Files
- No like-for-like price. Born x Raised's site listed the Applique Stack Hoodie at $140 and the 49ers Blockletter Tee at $50 (checked October 2026). Lost Files' hoodie and tee were sale prices, $84 and $38, and its page does not name the currency, so sale against regular is not like for like.
- Best for
- Hometown-pride graphics and team-crest merch from a bigger label.
Applique Stack Hoodie, black $140 (bornxraised.com, Oct 2026) · Bar Towel Bomber, black $275 (bornxraised.com, Oct 2026) · 49ers Blockletter Tee, black/white $50 (bornxraised.com, Oct 2026) · 49ers Old English Snapback, red/black $50 (bornxraised.com, Oct 2026) · Casinola Dice 3-Pack, black $20 (bornxraised.com, Oct 2026) · Speed Rocker T-Shirt £50 (Patina Supply, Oct 2026; listed as regular price) · Paranoia Football Jersey, black £125 (Patina Supply, Oct 2026; listed as regular price)
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#2 · $$
A New York label that Staple's about page says was born from the streets of New York in 1997, and that Hypebeast describes as New York-based and founded by Jeff Staple. The about page says Staple continues to be led by its founder.
What it shares
- A city-rooted identity: Staple's brand copy invokes the spirit of New York City, and Longoria says Lost Files digs into its Midwestern roots
- Licensed collaborations: Staple's official site lists a Peanuts collection with hoodies, sweaters and a varsity jacket, and the Brewers handed out a Longoria-designed T-shirt as part of its T-Shirt Tuesdays promotion
- Selling online: the site has a cart, lists free shipping over $150 and accepts Shop Pay and Apple Pay, and Lost Files sells through lostfiles.clothing
Where it differs
- A single icon: Hypebeast describes a now-iconic pigeon graphic used by the brand
- Much older: 1997 against Lost Files' 2021; Wikipedia says Staple Design operates a retail store, Reed Space
- Price vs Lost Files
- No like-for-like price. The prices we checked on staplepigeon.com's shop page are labelled 'Sale price' with no original price shown (checked October 2026), including the Emb Pigeon Tee at $48. Most Lost Files prices we found are sale prices with compare-at figures, and we do not know either brand's regular price on the pieces compared.
- Best for
- City-pride graphics and licensed collaborations from a long-running label.
Emb Pigeon Tee $48 (staplepigeon.com, Oct 2026 (labelled Sale price)) · Marvin Varsity Jacket $360 (staplepigeon.com, Oct 2026 (labelled Sale price)) · Pigeon Logo Bomber Jkt $148 (staplepigeon.com, Oct 2026 (labelled Sale price)) · Pigeon Logo Sweatpant $88 (staplepigeon.com, Oct 2026 (labelled Sale price))
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#3 · $$–$$$
The brand's about page says it began in 2013 when Ciesay spent a summer in New York City, and calls it the UK's lifestyle, music and photography brand. The page does not name a headquarters city.
What it shares
- A sports-club tie-in: the store's navigation lists ARSENAL x P+F and jerseys, and the Bucks Pro Shop and Brewers have worked with Lost Files
- Tees and basics: the store lists tees, baby tees, jerseys and socks, and Lost Files' store lists tees, hoodies and caps
- Selective with partners: Highsnobiety says it does not do collaborations often
Where it differs
- Its about page says that at its core it is a photography and filmmaking project
- Hypebae reported a February 2021 drop priced from £45 to £165, in pounds rather than dollars
- Price vs Lost Files
- No like-for-like price. PLACES+FACES listed the Smile T-shirt at £30 and the OG reflective hoodie at £50 (checked October 2026). Lost Files' prices are mostly sale prices without a named currency.
- Best for
- Football-club tie-ins and tees from an independent London label.
Smile T-shirt £30 (official store, Oct 2026) · OG reflective hoodie (black) £50 (official store, Oct 2026) · Emblem zip hoodie (navy) £50 sale price (regular £110) (official store, Oct 2026) · The Places Mac jacket (black sample) £70 sale price (regular £180) (official store, Oct 2026) · Technical track pants (orange sample) £50 sale price (regular £115) (official store, Oct 2026) · PLACES+FACES: The Book £60 (official store, Oct 2026)
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#4 · $$$–$$$$
A London label that Wikipedia and Snobette date to 2017, founded by Clint Ogbenna, known as Clint 419. Complex reports $58 million in revenue in 2024, citing The New York Times.
What it shares
- Graphic basics: Complex names T-shirts, sweatsuits and beanies in the early range, and the brand's own store lists tees and hoodies
- Drops over a standing shop: Complex says drops are vaguely announced with locations revealed by GPS coordinates on the day; Lost Files' homepage offers an email signup for new collections
- Big-brand collaborations: Highsnobiety lists a Corteiz x Nike Air Max 95 from March 2023, and the Bucks Pro Shop and Brewers have worked with Lost Files
Where it differs
- Much bigger and better known; Complex reports the $58 million figure, where the sources we opened give no revenue for Lost Files
- Rebellion-led branding: Wikipedia says the logo symbolises the brand's core message of rebellion against convention
- Price vs Lost Files
- No like-for-like price. Corteiz's own store lists pounds, regular price, checked October 2026: the Corroded Island tee at £35, the Lundun Stitch zip hoodie at £120 and the Bolo down jacket at £250. Lost Files' prices are in dollars and mostly sale prices. We do not convert.
- Best for
- A bigger drops-and-graphics label, if you want the better-known name.
Corroded Island tee (black) £35 (official store, regular price, Oct 2026) · Write-Off heavyweight tee (navy) £65 (official store, regular price, Oct 2026) · Lundun Stitch zip hoodie (forest / yellow) £120 (official store, regular price, Oct 2026) · Stitch Down denim jacket (faded indigo) £140 (official store, regular price, Oct 2026) · Bolo down jacket (triple black) £250 (official store, regular price, Oct 2026) · Island leather card holder (black) £70 (official store, regular price, Oct 2026) · Superior Royale New Era 59FIFTY fitted cap (pink) £50 (official store, regular price, Oct 2026) · Alcatraz cargo shorts (triple black) US$105 (StockX retail price, released 2 Aug 2023)
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#5 · $–$$$
Boardertown says Polar Skate Co. was founded in 2011 by Pontus Alv, described as a professional skateboarder and artist. An END. brand page lists Malmo, Sweden.
What it shares
- Original graphics: a retailer says designs are created by Alv himself and sit at the heart of the identity, and Complex Shop describes Lost Files' playful prints
- Large-brand collaborations: Boardertown lists Nike SB, Carhartt WIP, Levi's and Converse, where Lost Files' partners in our sources are sports teams
- Hoodies, tees and jackets: END. lists a Waffle Zip Hoodie, a Stripe T-Shirt and a Koda Jacket, and Lost Files lists tees, hoodies and a Red Scout Jacket
Where it differs
- A skate company with hardgoods: its own site lists decks, trucks and wheels alongside apparel
- Its own site shows euro amounts in the cart and says orders ship from its EU warehouse
- Price vs Lost Files
- No like-for-like price. END. (UK) listed pounds in October 2026: the Stripe T-Shirt at £45 regular, the Waffle Zip Hoodie at £139 regular and the Koda Jacket at £199 regular. Lost Files' prices use a plain dollar sign and are mostly sale prices.
- Best for
- Original graphic tees and hoodies from a skate label, priced in pounds at END.
Stripe T-Shirt (Brown & Red) £45 (END. (UK), checked Oct 2026) · Waffle Zip Hoodie (Dirty Black) £139 (END. (UK), checked Oct 2026) · Koda Jacket (Chartreuse) £199 (END. (UK), checked Oct 2026) · Big Boy Shorts (Silver Black) £115 (END. (UK), checked Oct 2026)
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#6 · $$–$$$$
Hypebeast and HBX say CLOT was founded in 2003 by Edison Chen and Kevin Poon, with Hong Kong as its base. Hypebeast describes it as a streetwear label and lifestyle brand that aims to bridge Eastern and Western culture.
What it shares
- Logo tees and caps: Juice Store lists logo socks, caps and tees, and Lost Files lists tees and a Script Camo Baseball Cap
- Playful capsule themes: Mixmag Asia describes a dim sum capsule from CLOT's youth-oriented sub-label, and Complex Shop describes Lost Files' playful prints
- Big partners: HBX says CLOT has worked with Disney, Nike and adidas
Where it differs
- Chinese motifs: an adidas page on Edison Chen says he marries Chinese traditional motifs with contemporary streetwear
- A longer track record: 2003 against Lost Files' 2021
- Price vs Lost Files
- No like-for-like price. Juice Store listed Hong Kong dollars: the CLOT World T-Shirt at HK$480 and the Balaclava Zip Hoodie at HK$1,680, checked October 2026. Lost Files' prices use a plain dollar sign and are mostly sale prices, and we do not convert.
- Best for
- Logo tees and caps with a Hong Kong angle.
CLOT World T-Shirt (Charcoal) and Wreath T-Shirt (Grey) HK$480 (Juice Store, checked Oct 2026) · Balaclava Zip Hoodie (Black) HK$1,680 (Juice Store, checked Oct 2026) · 2003 CLOT Logo Socks HK$270 (Juice Store, checked Oct 2026) · Patch Logo Cap (Black), sale price HK$336 (HK$480 before) (Juice Store, checked Oct 2026) · Embroidery Cargo Shorts (Olive), sale price HK$826 (HK$1,180 before) (Juice Store, checked Oct 2026)
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#7 · $$–$$$
Hypebeast says Alife was founded in 1999 in New York by four friends, and Interview said in 2019 that Rob Cristofaro was the only founder still with the brand. Thin data: we found no apparel price at the brand's own store, which listed only sold-out sneakers.
What it shares
- A scene-led New York label: Interview ties its look to Lower East Side skate, graffiti and hip-hop culture, and Complex Shop ties Lost Files to Midwest-inspired aesthetics
- Sportswear partners: Hypebeast lists collaborations with Nike, Reebok, adidas and New Balance among others; Complex reported a 2013 holiday collection with Cope2 that included tees and a crewneck
Where it differs
- The Alife Rivington Club at 158 Rivington Street closed on 1 April 2021
- Footwear-led today: the official store listing we opened held only Graffitio Sneakers, all sold out
- Price vs Lost Files
- No like-for-like price. The official store listed the Graffitio Sneakers at $2,000 USD, sold out, and HBX listed a Heather Grey Core Hoodie at £40 sale, listed at £65, also sold out. We found no Alife tee or other item that matches Lost Files' items.
- Best for
- Old-school New York references, if you can find stock.
Graffitio Sneakers (five colorways, sold out) $2,000.00 (currency not named on the product page) (official store listing, checked Oct 2026) · Velcro strap sandal (Ceil blue or Mars black) $70 (currency not named in the article) (Snobette, 9 Aug 2020) · Alife x Puma First Round High Tops $200 USD (retail price stated by Hypebeast, 8 Jun 2007) · Heather Grey Core Hoodie (HBX, sold out) £40 sale, listed at £65 (HBX sale price, undated page)
At a glance
| Brand | From | Price tier | vs Lost Files | Known for |
|---|---|---|---|---|
| Lost Files | Milwaukee | $–$$ | — | Midwest-inspired prints, local-team collaborations |
| Born x Raised | Los Angeles | $$–$$$ | No like-for-like price | Hometown graphics, team collaborations, hoodies and tees |
| Staple | New York City | $$ | No like-for-like price | Pigeon graphic, New York identity, collaborations |
| PLACES+FACES | London | $$–$$$ | No like-for-like price | Photography-led tees, club collaborations |
| Corteiz | London | $$$–$$$$ | No like-for-like price | Alcatraz-style graphics, drops, tees and hoodies |
| Polar Skate Co. | Malmö | $–$$$ | No like-for-like price | Skate graphics, hoodies, tees, jackets |
| CLOT | Hong Kong | $$–$$$$ | No like-for-like price | Logo tees, Chinese-motif capsules, collaborations |
| Alife | New York City | $$–$$$ | No like-for-like price | New York skate and hip-hop heritage, sneaker collaborations |
Price tiers use the directory's $–$$$$$ scale and describe typical retail positioning, not exact prices.
A note on dupes and replicas
We don't list replicas or sellers of Lost Files look-alikes. In our research we found no source describing counterfeit Lost Files or how common it is, so we make no claim about that. The brand's own store is lostfiles.clothing.
If you want the Midwest-print look without Lost Files, a genuine alternative is a different brand with its own designs; the picks above were chosen on that basis.
Frequently asked questions
What are the best brands like Lost Files?
In our assessment, Born x Raised, Staple and PLACES+FACES come closest: Born x Raised lists NFL team collaborations, Staple's copy invokes New York City, and PLACES+FACES lists an ARSENAL x P+F section. No source we found compares them to Lost Files directly.
Are there cheaper brands like Lost Files?
We can't say like for like. Lost Files lists sale prices, such as the Blue Ringer Tee at $38 against a $44 compare-at figure, and none of the picks shows the same kind of price for a comparable item with a named currency. Born x Raised's Applique Stack Hoodie is $140 and PLACES+FACES's Smile T-shirt is £30.
Who founded Lost Files, and when?
Complex says Estevan Longoria founded Lost Files in March 2021. Spectrum News says he was still a student when he created the brand.
What is Lost Files known for?
Complex Shop says it blends bold design with storytelling, with Midwest-inspired aesthetics and playful prints. It has worked with the Milwaukee Bucks Pro Shop on a Bucks In Six collection.
Is there a Lost Files dupe?
We don't list replicas. We found no source on counterfeit Lost Files. The brand sells through lostfiles.clothing.
Where is Lost Files from?
Complex describes Lost Files as based in Milwaukee, Wisconsin. A Milwaukee Brewers press release describes it as based out of Franksville, Wisconsin.
How we chose these brands
We started from the directory's brands and used its style, product and price data to shortlist seven whose look, local identity or origin overlap with Lost Files, keeping only brands for which we had already researched and checked a record. Facts such as founding, ownership and prices come from the numbered sources below, each opened and checked in October 2026. Rankings, 'what it shares' and 'best for' are our editorial judgement: no reputable source we found compares these brands to Lost Files directly. Price comparisons are like for like only where we found a comparable item at the same kind of price in the same currency; most Lost Files prices we found are sale prices with a compare-at figure, so we make no cheaper-or-dearer claim. Prices are single snapshots from retailers and brand sites and will change.
Sources
- Complex Shop: Lost Files
- Spectrum News 1: Brewers T-Shirt Tuesdays, Lost Files (2025)
- Urban Milwaukee: Brewers Wisconsin Artist Series T-Shirt Tuesdays (press release)
- Urban Milwaukee: Bucks In Six x Lost Files (press release, 2025)
- Lost Files: all products
- Lost Files: homepage
- Nike SB: Born x Raised (Sail Box Era)
- Overkill: A declaration of love for the real Los Angeles
- Patina Supply: Born x Raised
- Yo! Venice: Founder of Venice-based Born x Raised dies (2023)
- Born x Raised: homepage
- Born x Raised: all products
- Staple: About
- Wikipedia: Staple Design
- Hypebeast: STAPLEVERSE (2022)
- Staple: staplepigeon.com shop
- PLACES+FACES: About us
- Highsnobiety: PLACES+FACES x Rizla
- Hypebae: PLACES+FACES first drop of 2021 (February 2021)
- PLACES+FACES: store collections
- PLACES+FACES: store homepage
- Snobette: Corteiz founder Clint 419 on reselling Off-White Jordans (2023)
- Wikipedia: Corteiz
- Complex: Corteiz, everything to know
- Corteiz: official store
- Highsnobiety: Corteiz x Nike Air Max 95
- StockX: Corteiz Alcatraz Cargo Shorts Triple Black
- Boardertown: In depth, Polar
- END.: Polar Skate Co. jackets
- END. (UK): Polar Skate Co. T-shirts
- Polar Skate Co.: official site
- END. (UK): Polar Skate Co. hoodies
- END.: Polar Skate Co. shorts
- adidas Originals: Edison Chen
- HBX: CLOT brand page
- Hypebeast: CLOT brand page
- Mixmag Asia: CLOTTEE dim sum capsule (2020)
- Juice Store: CLOT collection
- Hypebeast: Alife brand page
- Interview: Alife, Drake, John Mayer, Just Blaze and Rob Cristofaro (2019)
- Wikipedia: Alife Rivington Club (citing Footwear News)
- Hypebeast: Alife x Puma First Round (2007)
- Complex: Alife holiday collection with Cope2 (2013)
- Alife: official store
- HBX: Alife Heather Grey Core Hoodie
- Snobette: Alife Velcro strap sandal (2020)