Polar Skate Co.
Description
Swedish skateboarding brand founded by Pontus Alv, recognized for its artistic direction and influence on the 1990s-inspired baggy apparel aesthetic.
At a glance
- Founded
- 2011, per Boardertown and END.
- Founder
- Pontus Alv
- Based in
- Malmö, Sweden, per END. and Hypebeast
- Signature
- Circular stroke logo, per END.
- Collaborations
- Nike SB, Carhartt WIP, Levi's and Converse, per Boardertown
Last verified · 7 sources · see sources
Who founded Polar Skate Co.
Boardertown says Polar Skate Co. was founded in 2011 by Pontus Alv, whom it describes as a professional skateboarder and artist. END. lists the same founding year and founder, with the city as Malmö, Sweden. Hypebeast calls Alv the founder of the hardgoods and skate company, says he was born in Malmö, lists headquarters there and says he continues to be based in his hometown. The brand's own site does not state a founding year.
We found no source that says whether Polar is independent, investor-backed or part of a group.
What Polar makes
Polar's own site lists apparel (outerwear, sweaters, shirts, tees, pants and shorts), accessories (headwear, scarves, bags and wallets, socks and jewelry) and hardgoods (decks, skate wax, trucks and wheels). END. says Polar's graphics are original, with designs created by Alv himself.
The look
END.'s brand description characterises the clothing as playful, graphic and functional, drawing on 1990s influences and blending skate culture with Scandinavian minimalism, with the circular stroke logo as its signature. END.'s brand description says the brand treats skateboarding with reverence and not just as a commodity. Boardertown says the brand is known for its unique graphics and designs, with artists including Jacob Ovgren, Emilio Santoyo, Mike Hill and Tynan Kerr.
Collaborations
Boardertown says Polar has collaborated with brands including Nike SB, Carhartt WIP, Levi's and Converse, without dates or details.
Where to buy Polar and what it costs
Polar's own site says orders placed on it ship from a warehouse in the EU, and its cart shows totals in euros (€); it lists no physical retail locations. We saw no product prices on the brand's site, so the price anchors come from END.'s UK store, which lists prices in pounds.
END. listed the Stripe T-Shirt at £45, the Waffle Zip Hoodie at £139, the Koda Jacket at £199 and the Big Boy Shorts at £115. It also showed the Lovely Day T-Shirt (Black) at £27, down from £45, the Lovely Day Dave Hoodie at £45, down from £99, and the Soft Puffer Jacket at £179, down from £299; those are sale prices. The listings showed no date when we checked them in October 2026. We found no jeans price.
Price guide
- Stripe T-Shirt (Brown & Red): £45 (END. (UK), checked Oct 2026)
- Waffle Zip Hoodie (Dirty Black): £139 (END. (UK), checked Oct 2026)
- Koda Jacket (Chartreuse): £199 (END. (UK), checked Oct 2026)
- Big Boy Shorts (Silver Black): £115 (END. (UK), checked Oct 2026)
- Lovely Day Dave Hoodie (Black), sale price: £45 (£99 before) (END. (UK), checked Oct 2026)
Single snapshots from press and retailers; prices change.
Frequently Asked Questions
When was Polar Skate Co. founded?
Polar Skate Co. was founded in 2011 in Malmö, Sweden.
Who founded Polar Skate Co.?
Polar Skate Co. was founded by Pontus Alv.
Where is Polar Skate Co. located?
Polar Skate Co. is located in Malmö, Sweden.
Who founded Polar Skate Co.?
Boardertown says Pontus Alv, a professional skateboarder and artist, founded Polar Skate Co. in 2011.
Who owns Polar Skate Co.?
We could not find a source that says who owns Polar or whether it is independent, investor-backed or part of a group.
Where is Polar Skate Co. from?
END. lists Malmö, Sweden, and Hypebeast gives Malmö as the headquarters and Alv's hometown.
How much is Polar Skate Co.?
END.'s UK store listed a Polar tee at £45, a zip hoodie at £139 and a jacket at £199 when we checked in October 2026; some items were on sale.
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