Brands like Polar Skate Co.: 7 alternatives, from closest to broadest
The closest matches to Polar Skate Co., in our view, are Palace Skateboards, HUF and Supreme: skate-born brands that also sell clothing and work with big brands. Boardertown says Pontus Alv, whom it describes as a professional skateboarder and artist, founded Polar in 2011, END. says it hails from Malmö, Sweden, and Hypebeast says Alv continues to be based in Malmö. Wikipedia says Palace was founded in London in 2009, Boardertown says HUF was founded in 2002, and Complex says Supreme was founded in 1994.
Polar's own site lists apparel (outerwear, sweaters, shirts, tees, pants and shorts), accessories and hardgoods such as decks, skate wax, trucks and wheels. END. says Polar's graphics are original, with designs created by Alv himself. We have sorted the picks by how much they overlap with that mix of skate roots, graphics and brand collaborations.
Last verified · 48 sources checked · how we chose
The short answer
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Closest overall
A London skateboard brand from 2009 with an adidas partnership that debuted in 2014, per Wikipedia and Hypebeast.
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Skate-shop roots
Founded by professional skateboarder Keith Hufnagel and worked on Nike shoes, per Boardertown and Complex.
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The big skate-born name
Wikipedia describes an identity centred on skateboarding, streetwear and hip-hop fashion.
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Surf-and-skate graphic tees
Complex describes Shawn Stüssy making graphic T-shirts to promote his surfboards.
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A direct collaborator
Boardertown lists Carhartt WIP among Polar's collaborators.
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Graphic-led skate label
Feature says it was founded by Gosha Rubchinskiy and the professional skateboarder Tolia Titaev.
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Graphics without the skate
A Hypebeast interview quotes the line that the graphics are very important.
What 'like Polar' usually means
In our view, alternatives usually offer one or more of three things: the story (a skate brand started by a skater), the look (original graphics on tees and hoodies) or the collaborations. Few brands deliver all of them.
Boardertown says Polar has collaborated with brands including Nike SB, Carhartt WIP, Levi's and Converse, without dates, and is known for unique graphics and designs, with artists including Jacob Ovgren, Emilio Santoyo, Mike Hill and Tynan Kerr. END. describes the clothing as drawing on 1990s influences and blending skate culture with Scandinavian minimalism.
We saw no product prices on Polar's own site; the price anchors come from END.'s UK store, in pounds, with no date. END. listed the Stripe T-Shirt at £45, the Waffle Zip Hoodie at £139 and the Koda Jacket at £199, undated listings checked in October 2026. Most picks list other currencies, items or retailers, so the price notes below say 'no like-for-like price' unless they show a real match.
7 brands like Polar Skate Co., ranked by how close they get
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#1 · $$–$$$
The closest match in our view. Wikipedia describes Palace as a London-based skateboard brand founded in 2009 and lists Lev Tanju, Gareth Skewis and Marshall Taylor as founders.
What it shares
- Skate-born with its own logo: Wikipedia says Palace's triangular tri-ferg logo was designed by Fergus Purcell, and END. lists a circular stroke logo for Polar
- A European skate brand: Wikipedia lists Palace as London-based and END. says Polar hails from Malmö
- Big-brand collaborations: Wikipedia lists Palace collaborations with Umbro, Reebok, adidas and Stella Artois, and a Nike collaboration announced in October 2025; Boardertown lists Polar collaborations with Nike SB, Carhartt WIP, Levi's and Converse
Where it differs
- Wikipedia describes Palace as heavily influenced by 90s pop culture; END. describes Polar as blending skate culture with Scandinavian minimalism
- Palace's site has regional web shops and lists no store addresses; Business of Fashion dates its first monobrand store to April 2015 in Soho, London; Polar's site lists no physical retail locations
- Price vs Polar Skate Co.
- Only the tee is close to like for like, and the retailers differ. Palace's own shop listed tees at £48, £58 and £68 (undated; checked October 2026); END.'s UK store listed Polar's Stripe T-Shirt at £45. We do not compare hoodies or jackets, because the items differ.
- Best for
- A skate-born British label with regular brand collaborations.
Judge Dredd T-Shirt £48 (Palace shop, undated; checked Oct 2026) · MMIX Heavy Slub T-Shirt £58 (Palace shop, undated; checked Oct 2026) · Palace New York Cubans T-Shirt £68 (Palace shop, undated; checked Oct 2026) · P100 Super Baggy Jean, Black £148 (Palace shop, undated; checked Oct 2026) · Big Ripstop Jacket, Black £188 (Palace shop, undated; checked Oct 2026)
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#2 · $–$$$
Boardertown says HUF was founded in 2002 by professional skateboarder Keith Hufnagel, and Complex says it began as a brick-and-mortar shop in San Francisco. HUF's About page says it is now based in Los Angeles.
What it shares
- A skater-founded brand: Boardertown says Hufnagel was a professional skateboarder, and says Alv is a professional skateboarder and artist
- Nike work: Complex reports that HUF worked on Nike shoes, including the HUF Blazer, without dates; Boardertown lists Nike SB among Polar's collaborators
- Decks and clothing together: HUF's site navigation lists clothing and accessories including decks, and Polar's site lists decks among its hardgoods
Where it differs
- Complex says many know HUF for its Plantlife socks; Boardertown says Polar is known for its graphics and designs
- HUF's About page lists stores in the United States, Japan, Hong Kong and Taiwan; Polar's site lists no physical retail locations
- Price vs Polar Skate Co.
- No like-for-like price. The HUF prices we could read were shown with a $ sign and no date or sale label, including a huf x Three 6 Mafia heavyweight hoodie at $120 and T-shirt at $45. Those are collaboration pieces, and Polar's prices are in pounds at END..
- Best for
- Skate-shop heritage and Nike work from a skater-founded brand.
huf x Three 6 Mafia Heavyweight Hoodie $120 (HUF site, undated; checked Oct 2026) · huf x Three 6 Mafia Most Known Unknown T-Shirt $45 (HUF site, undated; checked Oct 2026)
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#3 · $$–$$$$
Wikipedia says Supreme was established in Manhattan in April 1994 and describes James Jebbia as its founder and CEO; VF Corporation bought it in 2020.
What it shares
- Skate-rooted: Wikipedia lists skateboards among its products and describes an identity centred on skateboarding, streetwear and hip-hop fashion; Polar's site lists decks, trucks and wheels
- Graphic logo: Complex says the logo is largely based on Barbara Kruger's propaganda art; END. lists a circular stroke logo for Polar
- Collaborations: Complex mentions a Louis Vuitton collaboration for SS17; Boardertown lists Polar's with Nike SB and Converse
Where it differs
- Wikipedia says VF agreed to buy Supreme in 2020, and Fortune reported a deal to sell it to EssilorLuxottica in 2024; we found no source on whether Polar is independent or backed by a group
- Complex says that as of 2025 Supreme has 18 stores worldwide; Polar's site lists no physical retail locations
- Price vs Polar Skate Co.
- No like-for-like price. We could not read supreme.com; the only figures are StockX's labelled retail prices, such as $64 for the Small Box Tee (SS26). Polar's are in pounds at END..
- Best for
- The best-known skate-born streetwear brand, if you accept a thin price record.
Small Box Tee (SS26, white) $64 (StockX-labelled retail price, checked Oct 2026) · Box Logo Hooded Sweatshirt (FW25, white) $168 (StockX-labelled retail price, checked Oct 2026) · Regular Jean (FW25, washed indigo) $168 (StockX-labelled retail price, checked Oct 2026)
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#4 · $$–$$$
Complex's oral history describes Shawn Stüssy as a surfboard shaper who started making graphic T-shirts to promote his boards, and Wikipedia dates the brand to the early 1980s in Laguna Beach.
What it shares
- Graphic tees at the root: Complex describes T-shirts emblazoned with Shawn Stüssy's last name; END. says Polar's graphics are original designs by Alv
- Nike collaborations: Wikipedia says Nike and Stüssy released limited-edition boots and apparel in 2025; Boardertown lists Nike SB among Polar's collaborators
Where it differs
- A far older business: Wikipedia counts 25 Stüssy-branded stores and 4 third-party retail stores in 2022, and says the Sinatra family owns it as of 2017
- Surf roots: Complex describes a surfboard shaper promoting his boards
- Price vs Polar Skate Co.
- No like-for-like price. We could not capture prices from stussy.com; StockX lists retail prices such as $80 for a thermal top and $160 for the Big Ol' Denim Jean, and Polar's are in pounds at END..
- Best for
- Heritage graphic basics with surf and skate roots and a much bigger store network.
Basic Stussy Thermal Woodland Camo (thermal top), StockX retail price $80 (Released 6 Sep 2025, checked Oct 2026) · Micro Ripstop Down Jacket, Jet Black, StockX retail price $325 (Released 25 Oct 2025, checked Oct 2026) · Big Ol' Denim Jean, Black, StockX retail price $160 (StockX release 2024, checked Oct 2026) · Nike x Stussy NRG Bucket Hat, Black, StockX retail price $50 (StockX release 2022, checked Oct 2026) · Basic Stussy L/S T-Shirt, HBX sale price (not a Stüssy retail price) £20 (reduced from £30) (HBX, checked Oct 2026) · 8 Ball Fade Hoodie, Black, Stadium Goods consigned resale listing (not retail) $164 (Stadium Goods, checked Oct 2026)
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#5 · $$
The brand's newsroom says Carhartt WIP was established in 1994 by Edwin Faeh, and Boardertown lists Carhartt WIP among Polar's collaborators.
What it shares
- A direct link: Polar has collaborated with Carhartt WIP, per Boardertown, and Carhartt WIP's US about page lists collaboration partners including Converse, Nike, Patta and Vans
- Skate involvement: in a 2015 Hypebeast interview Faeh said the brand has had its skate team since 1996
Where it differs
- Workwear heritage: the newsroom describes it as adapting the core products of the American workwear brand Carhartt, and HBX calls it the streetwear version of Carhartt
- The newsroom says Carhartt WIP operates over 100 brick and mortar retail stores; Polar's site lists no physical retail locations
- Price vs Polar Skate Co.
- No like-for-like price. The figures we have are retailer listings, many on sale and in different currencies, such as the Hooded Chase Crew Sweat at £69 at END. (UK); the item and retailer differ from Polar's Waffle Zip Hoodie at £139.
- Best for
- Workwear-based streetwear with skate ties, from a Polar collaborator.
Hooded Chase Crew Sweat, Grey Heather & Gold £69 (END. (UK), undated; checked Oct 2026)
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#6 · $$–$$$
Feature says Rassvet was founded in 2016 by Gosha Rubchinskiy and the professional skateboarder Tolia Titaev. Our directory lists Paris, but Sevenstore calls it a Muscovite brand.
What it shares
- A skater-linked label: Feature names a professional skateboarder as co-founder, and the brand's site lists skate boards among its products
- Graphic-led: Sevenstore says the AW20 collection features bold abstract graphics tiled across shirting and knitwear; END. says Polar's graphics are original
- Brand collaborations: Flatspot reported Vans x Rassvet skate shoes in 2021, and the brand's site lists a Nike SB x Rassvet release; Boardertown lists Polar's with Nike SB and Converse
Where it differs
- Sevenstore describes an east-meets-west look mixing Eastern Bloc influences with American collegiate style; END. describes Polar as blending skate culture with Scandinavian minimalism
- Dazed reported in 2018 that Rubchinskiy would no longer design seasonal collections
- Price vs Polar Skate Co.
- No like-for-like price. Rassvet's site listed euros: a Melt tee at €70 and decks at €80 and €90, with no date (checked October 2026). Polar's prices are in pounds at END..
- Best for
- A graphic-led skate label from the fashion side.
Melt tee, ash grey €70 (rassvetskateboards.com, checked Oct 2026; undated) · Striped loose zip shirt, blue €295 (rassvetskateboards.com, checked Oct 2026; undated) · Nymph baggy denim pants, black €375 (rassvetskateboards.com, checked Oct 2026; undated) · Loose-fit Nymph denim trucker jacket, black €520 (rassvetskateboards.com, checked Oct 2026; undated) · Titaev skate deck, 8.3 €90 (rassvetskateboards.com, checked Oct 2026; undated) · Logo skate deck, 8.3, blue (shown sold out) €80 (rassvetskateboards.com, checked Oct 2026; undated) · No Borders metal pin, black €10 (rassvetskateboards.com, checked Oct 2026; undated)
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#7 · $$–$$$$
Études' About page says Aurélien Arbet and Jérémie Egry founded it in 2012 and that they started it between Paris and New York. It is the least skate-led pick here.
What it shares
- Graphic-led clothing: an October 2015 Hypebeast interview quotes the line that the graphics are very important; END. says Polar's graphics are original designs by Alv
- Artist collaborations: Études' site names Andy Warhol, Maia Ruth Lee and FREITAG among its collaborations; Boardertown names artists Polar works with
- Brand capsules: French Wikipedia lists Études capsules with Adidas, Karl Kani and Starter; Boardertown lists Polar's with Nike SB, Carhartt WIP, Levi's and Converse
Where it differs
- Études' site lists ready-to-wear, including suits and sets, and accessories; Polar's site also lists skate hardgoods
- Études is based in Paris
- Price vs Polar Skate Co.
- No like-for-like price. etudes-studio.com showed euro sale prices shown beside higher regular prices, such as a Boxy Sweatshirt Season at €75 against a regular €250 (checked October 2026). Polar's are in pounds at END..
- Best for
- Art-referencing graphics from Paris if you want the look without the skate side.
Boxy Sweatshirt Season €75 sale (regular €250) (etudes-studio.com, Oct 2026) · Boxy Zipped Jacket Drips €70 sale (regular €350) (etudes-studio.com, Oct 2026) · Bootcut Jeans €68 sale (regular €340) (etudes-studio.com, Oct 2026) · Regular T-Shirt AW Flowers (Black) €83 sale (listed €149) (gate194, Oct 2026) · Hoodie AW Études Signed (Black) €209 sale (listed €349) (gate194, Oct 2026)
At a glance
| Brand | From | Price tier | vs Polar Skate Co. | Known for |
|---|---|---|---|---|
| Polar Skate Co. | Malmö | $–$$$ | — | Artist graphics, circular stroke logo, skate hardgoods |
| Palace Skateboards | London | $$–$$$ | No like-for-like price | Tri-ferg logo, brand collaborations |
| HUF | San Francisco | $–$$$ | No like-for-like price | Plantlife socks, skate roots |
| Supreme | New York City | $$–$$$$ | No like-for-like price | Box logo, drops, skate roots |
| Stüssy | Laguna Beach | $$–$$$ | No like-for-like price | Graphic tees, 8 Ball, Nike collaborations |
| Carhartt WIP | Germany | $$ | No like-for-like price | Workwear-based streetwear, Detroit jacket |
| Rassvet (PACCBET) | Paris | $$–$$$ | No like-for-like price | Cyrillic logo, graphic collections |
| Études | Paris | $$–$$$$ | No like-for-like price | Blue Klein and star graphics, artist collaborations |
Price tiers use the directory's $–$$$$$ scale and describe typical retail positioning, not exact prices.
A note on dupes and replicas
We don't list replicas. Polar's own site says orders placed on it ship from a warehouse in the EU, and END., a retailer, lists Polar products, so those are the clearer routes. We found no source on how Polar handles counterfeits, so we make no claim about it.
A genuine alternative is a different brand with its own designs. The picks above were chosen on that basis: each is a separate brand selling under its own name.
Frequently asked questions
What are the best brands like Polar Skate Co.?
In our assessment, Palace Skateboards, HUF and Supreme come closest: skate-born labels that also sell clothing and work with larger brands. Stüssy, Carhartt WIP, Rassvet and Études are picks if you want graphic basics, a Polar collaborator or art-referencing graphics.
Are there cheaper brands like Polar Skate Co.?
We could not show a clear case. END.'s UK store listed Polar's Stripe T-Shirt at £45, close to Palace's own £48 to £68 tees, and the other picks list different items, currencies or retailers.
Who founded Polar Skate Co.?
Boardertown says Pontus Alv, a professional skateboarder and artist, founded Polar Skate Co. in 2011.
Where is Polar Skate Co. from?
END. says Polar hails from Malmö, Sweden, and Hypebeast says Alv continues to be based in his hometown Malmö.
Is there a Polar Skate Co. dupe?
We don't list replicas. Each brand on this page sells under its own name; we do not list replica sellers.
Where can you buy Polar Skate Co.?
Polar's own site takes orders shipped from an EU warehouse and lists no physical retail locations. END. also stocks it.
How we chose these brands
We shortlisted seven brands from the directory whose story, look or collaboration style overlaps with Polar Skate Co., using only brands whose research records we have completed. Facts such as founding, ownership and prices come from the numbered sources in each brand's research record, opened and checked in October 2026, and the page text was then checked against them by an independent pass. Rankings, 'what it shares' and 'best for' are our editorial judgement: no reputable source we found compares most of these brands to Polar directly. Price comparisons are like for like only where the garment, currency and listing type are comparable; otherwise we say so, and we saw no Polar prices on its own site, only END.'s UK listings. Prices are single snapshots from retailers and brand sites and will change.
Sources
- Boardertown: In depth, Polar
- END.: Polar Skate Co. jackets
- Hypebeast: Pontus Alv
- END. (UK): Polar Skate Co. T-shirts
- Polar Skate Co.: official site
- END. (UK): Polar Skate Co. hoodies
- END.: Polar Skate Co. shorts
- Wikipedia: Palace Skateboards
- Business of Fashion: Lev Tanju
- Hypebeast: Palace Skateboards brand history (2020)
- Palace Skateboards: Homepage
- Palace Skateboards: T-shirts
- Palace Skateboards: Bottoms
- Palace Skateboards: All products
- Boardertown: In depth HUF
- Complex: HUF 20th anniversary, Hanni El Khatib interview
- HUF: About page
- HUF: Homepage
- Wikipedia: Supreme (brand)
- Complex: 50 things you didn't know about Supreme
- VF Corporation: Completion of Supreme acquisition (2020)
- Fortune: VF dumps Supreme (2024)
- StockX: Supreme Small Box Tee (SS26)
- StockX: Supreme Box Logo Hooded Sweatshirt (FW25)
- StockX: Supreme Regular Jean (FW25)
- Complex: The oral history of Stüssy, part 1
- Wikipedia: Stüssy
- HBX: Basic Stussy L/S T-Shirt
- StockX: Basic Stussy Thermal Woodland Camo
- Stadium Goods: 8 Ball Fade Hoodie
- StockX: Micro Ripstop Down Jacket
- StockX: Big Ol' Denim Jean
- StockX: Nike x Stussy NRG Bucket Hat
- Carhartt WIP Newsroom: Information
- HBX: Carhartt Work in Progress
- Hypebeast: Edwin Faeh interview (2015)
- Carhartt WIP US: About
- END. (UK): Carhartt hoodies
- Feature: Rassvet
- Dazed: Gosha Rubchinskiy as we know it is coming to an end (2018)
- Sevenstore: Coming soon, Rassvet
- Rassvet official site
- Flatspot: Vans x Rassvet (PACCBET) (2021)
- Études: About
- Wikipédia: Études Studio
- Hypebeast: Études Studio, a tale of two cities (2015)
- Études: shop
- gate194: Études