Brands like Vetements: 6 alternatives, from luxury streetwear to reworked classics
The closest matches to Vetements, in our view, are Off-White, Heron Preston and Sacai. Off-White's official site says Virgil Abloh's work combined streetwear, luxury, art, music and architecture, FashionNetwork called Heron Preston a mix of streetwear, workwear and couture, and Yokogao describes Sacai's core idea as the fusion of garments or fabrics. Business of Fashion quotes Vogue saying Vetements turns mass culture into tongue-in-cheek garments. No reputable source we found compares these brands to Vetements directly, so the ranking is our judgement.
Vetements was founded in 2014 by the brothers Demna and Guram Gvasalia, and Business of Fashion places its headquarters in Zurich. Prices are the weak spot for any comparison: the Vetements prices in our records are press figures from 2016 to 2018, not current ones, so we can't say any pick is cheaper or dearer like for like.
Last verified · 53 sources checked · how we chose
The short answer
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Luxury and streetwear in one label
Its official site says founder Virgil Abloh's work combined streetwear, luxury, art, music and architecture.
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Workwear and couture mix
FashionNetwork called it a mix of streetwear, workwear and couture.
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Fusing garments into new ones
Yokogao describes its core idea as the fusion of garments or fabrics.
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Listed at third-party retailers
Hypebeast's brand page links to HBX, and we did not confirm an official online store.
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Bold logo graphics from Milan
END. lists the palm tree and Blackletter logo fonts among its recurring motifs.
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Youth-culture references from Seoul
Club21 describes a streetwear aesthetic drawing on late-1990s and early-2000s youth culture.
What 'like Vetements' usually means
In our view, people searching for alternatives often want one of three things: the luxury-streetwear look, the habit of reworking familiar garments and partner-brand pieces, or the designer-label status without the exact same names.
Fashion Studies Journal describes the Vetements aesthetic as post-Soviet, with appropriation and legacy as recurring themes, and says the label has reworked garments tied to partner brands and added its own logo, among them Levi's jeans, Juicy Couture sweat suits, Manolo Blahnik stilettos and Dr. Martens boots. Wikipedia says its Spring/Summer 2017 show worked with 18 brands, including Levi's, Champion, Reebok, Carhartt, Canada Goose, Dr. Martens and Comme des Garçons.
We could not open a current Vetements price list. The official website links its shop buttons to SSENSE and we found no price list there. The prices in our records are press figures: a DHL-logo T-shirt at up to €245 in April 2016, a 'We love our hometown' collection from $460 in January 2018 and an oversized bomber jacket at $3,540 in March 2018. Because those are old, and the picks' prices are from October 2026, we say 'no like-for-like price' and show each pick's own prices instead.
6 brands like Vetements, ranked by how close they get
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#1 · $$$–$$$$$
The nearest match in our view. The official site says Virgil Abloh founded Off-White in 2013 and that his work combined streetwear, luxury, art, music and architecture, and Complex lists the founding as made in partnership with New Guards Group.
What it shares
- Luxury-level streetwear with heavy brand collaborations: Wikipedia's list of Off-White collaborations includes Levi's, Nike and Champion, and Wikipedia says Vetements worked with Levi's and Champion among 18 brands at its Spring/Summer 2017 show
- A designer-led reputation: Complex reports that Abloh was artistic director of Louis Vuitton Men's from 2018, and Fashion Studies Journal lists Louis Vuitton among Demna Gvasalia's earlier design roles, without dates
Where it differs
- A typographic signature: Highsnobiety describes placing ordinary words in quotation marks, such as "Shoelaces" and "For Walking"
- Ownership is documented: Complex reports that LVMH announced the sale of Off-White to Bluestar Alliance on 30 September 2024, while we found no source naming Vetements' owners
- Price vs Vetements
- No like-for-like price. Off-White's Canadian storefront (checked October 2026) listed the Off Line Hoodie at CA$770 and the Half Arrow Regular Zip Hoodie at CA$1,155. The Vetements figures we have are a 'We love our hometown' collection from $460 in January 2018 and a $3,540 bomber in March 2018, so we do not compare them.
- Best for
- Luxury streetwear with a recognisable graphic signature.
Off Line Hoodie CA$770 (Off-White (en-ca), checked Oct 2026) · Ripped Narciso Regular Hoodie CA$1,070 (Off-White (en-ca), checked Oct 2026) · Half Arrow Regular Zip Hoodie CA$1,155 (Off-White (en-ca), checked Oct 2026) · Diag Helvetica Over Hoodie, regular price (a $179.99 sale price with no size stated; sold out) $670 (Simon, checked Oct 2026) · For All hoodie (more affordable capsule) $170 (FashionUnited, launch on 8 January (year not stated)) · For All t-shirt (more affordable capsule) $95 (FashionUnited, launch on 8 January (year not stated)) · Diags T-Shirt, black/white (consigned by trusted sellers; price not labelled resale or retail) $226 (Stadium Goods, checked Oct 2026) · Vulcanized Low Leather Sneakers, white CA$685 (Off-White (en-ca), checked Oct 2026) · Vulcanized Low Leather Sneakers, black CA$690 (Off-White (en-ca), checked Oct 2026) · End Of Play Sneakers, black/white CA$770 (Off-White (en-ca), checked Oct 2026) · Out Of Office Sneakers CA$980 (Off-White (en-ca), checked Oct 2026)
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#2 · $$$–$$$$$
FashionUnited states that the brand was founded in 2016, while FashionNetwork says it launched in early 2017. FashionNetwork called the label a mix of streetwear, workwear and couture.
What it shares
- Workwear partners: Hypebeast's 2018 profile names Carhartt among Preston's drops, and Wikipedia lists Carhartt among Vetements' Spring/Summer 2017 partners
- Russian-language or post-Soviet references: Hypebeast points to mock necks branded with the Cyrillic word "стиль", and Fashion Studies Journal describes the Vetements aesthetic as post-Soviet
- Brand collaborations: Hypebeast's 2020 profile lists a Levi's collaboration, and Fashion Studies Journal lists Levi's jeans among Vetements' reworked garments
Where it differs
- Ownership changed hands: FashionUnited reports that Preston has regained full and exclusive rights from New Guards Group
- FashionNetwork headlined a 2018 article 'Is Heron Preston the new Off-White?'; the sources we opened make no comparison with Vetements
- Price vs Vetements
- No like-for-like price. heronpreston.com showed dollar signs with no currency named in October 2026: Heavy Weight Pullover Hoodie $345, Black Bomber Jacket $945. Vetements' last prices in our records are from 2018.
- Best for
- Workwear-flavoured luxury streetwear with graphic details.
Ivory Long Sleeve T-Shirt $195 (heronpreston.com, Oct 2026 (currency not named)) · Sculpture Long Sleeve T-Shirt $245 (heronpreston.com, Oct 2026 (currency not named)) · Heavy Weight Pullover Hoodie $345 (heronpreston.com, Oct 2026 (currency not named)) · Heavy Weight Heron Bird Hoodie $465 (heronpreston.com, Oct 2026 (currency not named)) · Raw Denim $495 (heronpreston.com, Oct 2026 (currency not named)) · Black Bomber Jacket $945 (heronpreston.com, Oct 2026 (currency not named)) · Black Cow Hide Weave Belt $300 (heronpreston.com, Oct 2026 (currency not named)) · Necklace $195 (heronpreston.com, Oct 2026 (currency not named))
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#3 · $$$$–$$$$$
Wikipedia says Chitose Abe founded Sacai in 1999 and it is headquartered in Tokyo. Fashionography says hybridity is central to its design philosophy.
What it shares
- Reworking familiar garments: Yokogao describes the brand's core idea as the fusion of garments or fabrics, and Fashion Studies Journal says Vetements reworked garments tied to partner brands
- A designer with a major-house background: Yokogao says Abe worked as a pattern maker at Comme des Garçons for eight years, and Fashion Studies Journal says Demna Gvasalia designed for Maison Martin Margiela, Louis Vuitton and Balenciaga
- Collaborations with outdoor and sportswear names: Wikipedia lists The North Face and Nike among Sacai's collaborators, and Wikipedia lists Canada Goose and Reebok among Vetements' Spring/Summer 2017 partners
Where it differs
- Abe said in a 2017 interview, "It has to be wearable"
- Wikipedia lists the company type as private and names no owners
- Price vs Vetements
- No like-for-like price. The sacai official store page we opened showed no item prices in October 2026; the only prices in our records are 2019 Nike collaboration prices, $180 for the LDWaffle and $140 for the Blazer Mid, which are not a guide to Sacai's own line.
- Best for
- Hybrid garments from a Tokyo designer with a pattern-making background.
Nike x sacai LDWaffle $180 (Snobette, May 2019 pre-launch announcement) · Nike x sacai Blazer Mid $140 (Snobette, May 2019 pre-launch announcement)
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#4 · $$$–$$$$$
Hypebeast lists the brand as founded in 2015 by Matthew Williams in New York City. FashionUnited says he co-founded it with Luca Benini.
What it shares
- Large-brand collaborations: Hypebeast says the brand has collaborated with Moncler, Nike and Stüssy, and FashionUnited names Nike, Dior, Moncler and Mackintosh
- Selling through retailers: Hypebeast's brand page links to HBX and we did not confirm an official online store, and the Vetements official site links its shop buttons to SSENSE
Where it differs
- CB Insights states that Adrian Cheng acquired a majority stake in November 2023
- Monnier Paris says Williams's signature is a metal rollercoaster buckle
- Price vs Vetements
- No like-for-like price. HBX (checked October 2026) showed sale prices in pounds, such as a Nike Zip Hoodie at £290 reduced to £120, sold out, and Hypebae reported pieces from $143 to $298 in a 2020 Nike capsule. These are sale or collaboration prices, and Vetements' figures are from 2016 to 2018.
- Best for
- Accessory-led luxury streetwear sold through retailers.
Triple Print Long Sleeve T-Shirt (black), sale price, sold out £100 sale (was £250) (HBX, checked Oct 2026) · Nike Zip Hoodie, sale price, sold out £120 sale (was £290) (HBX, checked Oct 2026) · Medium Rollercoaster Belt (black), sale price, sold out £130 sale (was £220) (HBX, checked Oct 2026) · Moncler Genius x 1017 ALYX 9SM Mahoganus jacket (black), single price including duties, sold out £1,578 (HBX, checked Oct 2026) · Merge Candy Charm Necklace (silver), sale price £212 sale (was £470) (LN-CC, checked Oct 2026) · Nike apparel capsule (range across sweatpants, hoodies, shorts, tops) $143 to $298 (Hypebae, 14 Oct 2020)
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#5 · $$$–$$$$
Wikipedia describes Palm Angels as founded in 2015 by Francesco Ragazzi, a designer and photographer and former artistic director of Moncler. Numero also mentions 2011 and does not reconcile the two dates.
What it shares
- A founder with a major-house background: Wikipedia says Ragazzi was Moncler's artistic director, and Fashion Studies Journal says Demna Gvasalia designed for Balenciaga and Louis Vuitton
- A high-fashion collaboration: END. refers to a Moncler Genius x Palm Angels collection
Where it differs
- END. describes a laid-back LA vibe with a touch of Italian finesse and Y2K and Blackletter influences
- Fashion Dive reported on 12 February 2025 that Bluestar Alliance had acquired Palm Angels
- Price vs Vetements
- No like-for-like price. Palm Angels prices in our records are from retailers and aggregators in October 2026, mixing currencies and sale or resale listings: a Classic Logo Track Hoodie at a regular $675 with a $199.98 sale price, an insulated jacket at $820 on Lyst via VITKAC. Vetements' last prices are from 2016 to 2018.
- Best for
- Logo-led luxury streetwear with a California feel.
Classic Logo Track Hoodie, regular price (a $199.98 sale price shown; sold out) $675 (Simon, checked Oct 2026) · Classic Logo Pullover Hoodie, black/off-white (consigned by trusted sellers; price not labelled resale or retail) $480 (Stadium Goods, checked Oct 2026) · Hoodie, black (THEBS via Lyst; £232.00 also shown) £181 (Lyst, checked Oct 2026) · T-Shirt With A Pocket, blue (VITKAC via Lyst) $230 (Lyst, checked Oct 2026) · Jeans, blue, men's (GIGLIO.COM via Lyst; £649.62 also shown, original price not labelled) £259.86 (Lyst, checked Oct 2026) · Insulated Jacket With A Stand-Up Collar, black (VITKAC via Lyst) $820 (Lyst, checked Oct 2026)
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#6 · $$$–$$$$$
Club21 says We11done was founded in 2015 in Seoul. Hypebeast names Dami Kwon and Jessica Jung as founders.
What it shares
- A design and operations pairing: Hypebeast says Jung handles design and Kwon internal matters, and Fashion Studies Journal describes Demna as designer and Guram Gvasalia as head of finance at Vetements
- Pop-culture references: Club21 describes a contemporary streetwear aesthetic drawing on late-1990s and early-2000s youth culture, and Business of Fashion quotes Vogue on Vetements' appropriation of mass culture
Where it differs
- Club21 describes bold proportions, relaxed fits and vibrant graphics
- Jiemian, a Chinese outlet, reported that Sequoia China had acquired a majority stake, and we found no company statement confirming the figures it cites
- Price vs Vetements
- No like-for-like price. The only We11done prices in our records are from Marais, an Australian retailer, in October 2026: a Classic Front Logo T-shirt at AUD 325 and a Washed Nylon Bomber at AUD 700, reduced from AUD 1,400. Vetements' last prices are US dollars and euros from 2016 to 2018.
- Best for
- Graphic-led, oversized designer streetwear from Seoul.
Classic Front Logo T-shirt (black) AUD 325 (Marais, checked Oct 2026) · Washed Nylon Bomber (black), sale AUD 700 (AUD 1,400 listed) (Marais, checked Oct 2026)
At a glance
| Brand | From | Price tier | vs Vetements | Known for |
|---|---|---|---|---|
| Vetements | Zurich | $$$$$ | — | Reworked partner-brand garments, post-Soviet appropriation |
| Off-White | Milan | $$$–$$$$$ | No like-for-like price | Quotation marks, Nike 'The Ten' collaboration |
| Heron Preston | New York City | $$$–$$$$$ | No like-for-like price | Cyrillic mock necks, workwear collaborations |
| Sacai | Tokyo | $$$$–$$$$$ | No like-for-like price | Hybrid, fused garments |
| 1017 ALYX 9SM | Milan | $$$–$$$$$ | No like-for-like price | Rollercoaster buckle, collaborations |
| Palm Angels | Milan | $$$–$$$$ | No like-for-like price | Palm tree and Blackletter logos, track jackets |
| We11done | Seoul | $$$–$$$$$ | No like-for-like price | Bold proportions, vibrant graphics |
Price tiers use the directory's $–$$$$$ scale and describe typical retail positioning, not exact prices.
A note on dupes and replicas
We don't list replicas or sellers of Vetements look-alikes. In our research we found no source describing counterfeit Vetements or how common it is, so we make no claim about that. The official Vetements website describes itself as an official website, and its shop links go to SSENSE.
If you want the luxury-streetwear look without Vetements, a genuine alternative is a different brand with its own designs; the picks above were chosen on that basis.
Frequently asked questions
What are the best brands like Vetements?
In our assessment, Off-White, Heron Preston and Sacai come closest: Off-White's site says Abloh's work combined streetwear and luxury, FashionNetwork called Heron Preston a mix of streetwear, workwear and couture, and Yokogao describes Sacai's idea as fusing garments or fabrics. No source we found compares them to Vetements directly.
Are there cheaper brands like Vetements?
We can't say like for like. The Vetements prices in our records are 2016 to 2018 press figures, such as a bomber jacket at $3,540, and none of the picks has a comparable price from the same period in our records.
Who founded Vetements?
The brothers Demna and Guram Gvasalia, in 2014, per Business of Fashion and Fashion Studies Journal.
Who designs Vetements now?
The official website describes it as the fashion house under the creative direction of Guram Gvasalia. Business of Fashion coverage dated September 2019 reports that Demna Gvasalia exited.
Is there a Vetements dupe?
We don't list replicas. We found no source on counterfeit Vetements. The official site's shop links go to SSENSE.
Where is Vetements from?
Business of Fashion says the headquarters are in Zurich.
How we chose these brands
We started from the directory's brands and used its style, product and price data to shortlist six whose look, collaborations or origin overlap with Vetements, keeping only brands for which we had already researched and checked a record. Facts such as founding, ownership and prices come from the numbered sources below, each opened and checked in October 2026. Rankings, 'what it shares' and 'best for' are our editorial judgement: no reputable source we found compares these brands to Vetements directly. The Vetements prices in our records are press figures from 2016 to 2018, so we make no cheaper-or-dearer claim. Prices are single snapshots from retailers and brand sites and will change.
Sources
- Business of Fashion: Vetements
- Fashion Studies Journal: The rise of Vetements (2018)
- Highsnobiety: Vetements
- Highsnobiety: Demna Gvasalia leaves Vetements
- Vetements: official site
- Wikipedia: Vetements
- Hypebae: Vetements bomber jackets (2018)
- The Local: Vetements DHL shirt (2016)
- Hypebae: Vetements hometown capsule (2018)
- Off-White: About Virgil Abloh
- Wikipedia: Off-White (company)
- Complex: Off-White milestones timeline
- Highsnobiety: Virgil Abloh and the Off-White quotation marks
- Off-White (en-ca): Men's sweatshirts
- FashionUnited: Off-White launches more accessible collection
- Simon: Off-White Diag Helvetica Over Hoodie
- Stadium Goods: Off-White Diags T-Shirt
- Off-White (en-ca): Men's sneakers
- FashionUnited: Heron Preston buys back rights to own brand from New Guards Group (2025)
- FashionNetwork: Is Heron Preston the new Off-White? (2018)
- Hypebeast: HB100 2018, Heron Preston
- Hypebeast: HB100 2020, Heron Preston
- Heron Preston: official site
- Wikipedia: Sacai
- Yokogao: Chitose Abe and sacai
- Fashionography: Sacai
- Time Out Hong Kong: Interview with Chitose Abe (2017)
- sacai Official Store
- Snobette: Nike sacai LDWaffle launch (2019)
- Hypebeast: 1017 ALYX 9SM brand page
- FashionUnited: Adrian Cheng invests in Matthew M. Williams' 1017 ALYX 9SM (2023)
- CB Insights: 1017 Alyx 9SM
- Monnier Paris: 1017 ALYX 9SM
- Hypebae: 1017 ALYX 9SM x Nike apparel collection (2020)
- HBX: Triple Print Long Sleeve T-Shirt
- HBX: Nike Zip Hoodie
- HBX: Medium Rollercoaster Belt
- HBX: Moncler Genius x 1017 ALYX 9SM Mahoganus jacket
- LN-CC: 1017 ALYX 9SM
- Wikipedia: Palm Angels
- Numero: Why is Palm Angels one of the coolest brands around (2024)
- END.: Palm Angels brand profile (31 May 2024)
- Fashion Dive: Bluestar Alliance acquires Palm Angels (2025)
- Lyst: Palm Angels track monogram puffer jacket
- Simon: Palm Angels Classic Logo Track Hoodie
- Stadium Goods: Palm Angels Classic Logo Pullover Hoodie
- Lyst (UK): Palm Angels hoodies
- Lyst: Palm Angels T-shirt
- Lyst (UK): Palm Angels jeans
- Club21: We11done
- Hypebeast: We11done founders interview (2023)
- Jiemian: Sequoia China and We11done
- Marais: We11done