Brands like Mertra: 7 alternatives, from puffer-led labels to online-first drops
The closest matches to Mertra, in our view, are Cold Culture, derschutze and Corteiz. Cold Culture's store data lists puffer jackets, SW Londoner describes derschutze's heat-reactive designs, and Complex lists Bolo puffer jackets in Corteiz's early range. Those are the three closest to what SNKRDUNK and Man of Many say Mertra is known for: heat and water reactive puffer jackets. No reputable source we found compares these brands to Mertra directly, so the ranking is our judgement.
Mertra is an Australian label whose founder SNKRDUNK Magazine and Man of Many name as Aron Williams, with Melbourne as the place of founding. Both publications date it to 2022, while our directory lists 2020, and we could not settle the difference. Prices are the weak spot for any comparison: mertra.com lists Australian dollars, and none of the seven picks lists Australian dollars in our records, so we can't say any of them is cheaper like for like.
Last verified · 51 sources checked · how we chose
The short answer
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Puffers from a European online-first label
Its store data lists the Cloud Armor Puffer and the Everyday Puffer, and FashionUnited describes it as digital-native when it began.
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Heat-reactive designs
SW Londoner describes embroidery, lenticular printing and heat-reactive designs.
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London puffers and drop culture
Complex lists Bolo puffer jackets in its early range and describes vaguely announced drops.
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Technical fabrics from Seoul
HHV Journal says its designs use performance textiles such as Pertex and GORE-TEX.
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Bigger British label with a performance line
Its own site lists a 247 performance line alongside the mainline.
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Hoodies and jackets from Vancouver
Its store lists hoodies, jackets and hats, including a Wavy Track Jacket.
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Quiet basics instead of loud jackets
END. describes it as synonymous with minimal design, muted tones and oversized fits.
What 'like Mertra' usually means
People searching for alternatives tend to want one of three things: the puffer jackets (colour-changing or technical outerwear), the way the brand sells (online drops and pop-ups rather than a store on every high street), or a similar mid-range price.
SNKRDUNK Magazine says the Heat Reactive Puffer Jacket changes colour in response to heat or water, and Man of Many describes Mertra as known for heat and water reactive puffer jackets and shells. SNKRDUNK says the brand uses Instagram, pop-up events and exclusive online drops. Umbro describes the Mertra x Umbro collection as Mertra's first ever collaboration, available through Mertra.com from 31 October 2025.
On mertra.com in October 2026, the Mertrangelo tee was 85.00 AUD, the Heat Map Jacket 300.00 AUD and the Maple Leaf Jacket and Seam Tape Jacket 365.00 AUD each. The listings did not label prices as retail or sale. Man of Many places Mertra in a mid-range price tier, without figures. We call a pick cheaper only where it lists a comparable item in Australian dollars; otherwise we say 'no like-for-like price' and show its own prices instead.
7 brands like Mertra, ranked by how close they get
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#1 · $$
The nearest match in our view. D5 Magazine and FashionUnited both say Cold Culture was founded in Madrid in 2021 by Andrés Varela and Martina Merry. FashionUnited describes the brand as digital-native when it began.
What it shares
- Puffer jackets in the range: the store's outerwear data lists the Cloud Armor Puffer and the Everyday Puffer
- An online start with later stores: the first Cold Culture store opened in Madrid in November 2023, per FashionUnited, while SNKRDUNK says Mertra uses pop-up events and exclusive online drops
- Collaborations with large partners: Ford announced one with Cold Culture on 23 February 2024, and Umbro describes Mertra x Umbro as Mertra's first ever collaboration
Where it differs
- Neo2 describes oversize silhouettes with urban influences, logo and graphic sweatshirts, relaxed-fit trousers and basic T-shirts, where Mertra's signature in the sources is reactive fabric
- The coldculture.com domain did not look like the brand's: when we checked it described a gelato producer, and the store data is served from coldcultureworldwide.com
- Price vs Mertra
- No like-for-like price. Cold Culture's store data (checked October 2026) prints plain numbers with no currency, probably euros: the Cloud Armor Puffer at 129.00 and the Everyday Puffer at 139.00. Mertra lists Australian dollars, with the Heat Map Jacket at 300.00 AUD and the Maple Leaf Jacket at 365.00 AUD. Because Cold Culture's currency is unconfirmed, we do not compare the two.
- Best for
- Puffer jackets and logo basics from a European online-first label.
Down To Luck Hoodie 79.00 (currency not printed, probably EUR) (store product data, Oct 2026) · Astro Hoodie 79.00 (currency not printed, probably EUR) (store product data, Oct 2026) · Script Zip Hoodie Light Grey 85.00 (currency not printed, probably EUR) (store product data, Oct 2026) · Speed Spoke Tee Blue 45.00 (currency not printed, probably EUR) (store product data, Oct 2026) · Curved Tee Black and White 45.00 (currency not printed, probably EUR) (store product data, Oct 2026) · Script Longsleeve Tee Light Grey 55.00 (currency not printed, probably EUR) (store product data, Oct 2026) · Cloud Armor Puffer Black 129.00 (currency not printed, probably EUR) (store product data, Oct 2026) · Everyday Puffer Black 139.00 (currency not printed, probably EUR) (store product data, Oct 2026) · Casino Pants Black Denim 79.00 (currency not printed, probably EUR) (store product data, Oct 2026) · Spikes Belt Black 59.00 (currency not printed, probably EUR) (store product data, Oct 2026) · Skankin Necklace Silver 79.00 (currency not printed, probably EUR) (store product data, Oct 2026) · Bramble Beanie Dark Blue 29.00 (currency not printed, probably EUR) (store product data, Oct 2026)
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#2 · $$–$$$
SW Londoner reported that Yusuf Yücel founded derschutze in 2017, at age 18. The brand's own story describes him as a German designer with Turkish roots who grew up in East Hamburg.
What it shares
- Heat-reactive designs: SW Londoner describes embroidery, lenticular printing for 3D effects and heat-reactive designs, and SNKRDUNK says Mertra's Heat Reactive Puffer Jacket changes colour in response to heat or water
- Limited, event-style releases: SW Londoner says the first products sold out the same day and reported a queue outside the Soho store in May 2022, and SNKRDUNK says Mertra runs pop-up events and exclusive online drops
- A designer-led brand with a stated founder: SW Londoner names Yücel, and the sources we opened name Aron Williams for Mertra
Where it differs
- Artwork and embroidery-led: the brand says its collections draw on different cultures, traditions, religions, landscapes and artistic movements
- derschutze lists stores in London, New York and Berlin, while the Mertra sources we read describe online drops and pop-up events
- Price vs Mertra
- No like-for-like price. derschutze lists euros: the spiderweb v2 hoodie at €114 and the T-shirt at €54 (checked October 2026). Mertra lists Australian dollars, with the Mertrangelo tee at 85.00 AUD. We found no derschutze jacket price in our records.
- Best for
- Reactive, embroidered and limited-release pieces from a founder-led label.
spiderweb v2 T-shirt €54 (official shop, Oct 2026) · spiderweb v2 hoodie €114 (official shop, Oct 2026) · spiderweb v2 black raw denim €114 (official shop, Oct 2026) · summer break jorts €94 (official shop, Oct 2026)
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#3 · $$$–$$$$
A London label that Wikipedia and Snobette date to 2017, founded by Clint Ogbenna, known as Clint 419. Complex says its early range included Bolo puffer jackets.
What it shares
- Puffer outerwear: Complex lists Bolo puffer jackets in the early range, and the brand's own store lists a Bolo down jacket
- Drop-led selling: Complex says Corteiz drops are announced vaguely with the location revealed by GPS coordinates on the day, and SNKRDUNK says Mertra uses exclusive online drops
- A sportswear collaboration: Highsnobiety lists the Corteiz x Nike Air Max 95 as a March 2023 release, and Umbro lists Mertra x Umbro from 31 October 2025
Where it differs
- Logo-led rather than fabric-led: Complex says the logo is of Alcatraz Island
- Much bigger: Complex reports $58 million in revenue in 2024, citing The New York Times
- Price vs Mertra
- No like-for-like price. Corteiz's own store lists pounds: the Bolo down jacket at £250, regular price, checked October 2026. Mertra lists Australian dollars, with jackets at 300.00 AUD and 365.00 AUD. We do not convert between them.
- Best for
- A London puffer and drops label, if you want a bigger name.
Corroded Island tee (black) £35 (official store, regular price, Oct 2026) · Write-Off heavyweight tee (navy) £65 (official store, regular price, Oct 2026) · Lundun Stitch zip hoodie (forest / yellow) £120 (official store, regular price, Oct 2026) · Stitch Down denim jacket (faded indigo) £140 (official store, regular price, Oct 2026) · Bolo down jacket (triple black) £250 (official store, regular price, Oct 2026) · Island leather card holder (black) £70 (official store, regular price, Oct 2026) · Superior Royale New Era 59FIFTY fitted cap (pink) £50 (official store, regular price, Oct 2026) · Alcatraz cargo shorts (triple black) US$105 (StockX retail price, released 2 Aug 2023) · Corteiz x Nike Air Max 95 £169 (about $209 per Highsnobiety) (retail, March 2023 release)
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#4 · $$–$$$
Goodhood says thisisneverthat was founded in Seoul in 2010 by three friends, Nadan Cho, Jonkyu Choi and Inwook Park, while HHV Journal gives 2009. HHV Journal describes the label as a mixture of streetwear, workwear and techwear.
What it shares
- Technical fabrics: HHV Journal says designs use performance textiles such as Pertex and GORE-TEX, and an HBX Journal article from 2019 describes a GORE-TEX capsule with a matching Windstopper City Jacket
- Large-brand collaborations: Goodhood lists New Balance, Timberland and Clarks Originals, where Mertra's first was Umbro
Where it differs
- Sold through authorised retailers rather than a single site: Club21 says it is available at Club21.com and selected Singapore boutiques, and we could not confirm the brand's own online store
- Goodhood describes a blend of global streetwear with a Korean identity; the sources do not describe colour-changing fabric
- Price vs Mertra
- No like-for-like price. Goodhood listed the SP Sherpa Fleece Jacket at £180 and the That Raglan Hoodie at £120, undated, checked October 2026, against Mertra's Australian dollars. A fleece and a puffer are different garments as well as different currencies.
- Best for
- Technical-fabric streetwear without the colour-changing effect.
SP Sherpa Fleece Jacket, Brown £180 (Goodhood, undated, checked Oct 2026) · That Raglan Hoodie, Bean £120 (Goodhood, undated, checked Oct 2026) · Utility Field Pant W, Forrest Camo (regular price) £165 (Goodhood, undated, checked Oct 2026)
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#5 · $$$–$$$$
A British label founded in 2011 by brothers George and Mike Heaton in Manchester, according to its own site. Drapers names George Heaton as founder and creative director and Paul Spencer as CEO since June 2022.
What it shares
- A performance-minded line: the brand lists the 247 performance line alongside mainline menswear and womenswear
- Mostly direct selling: Drapers reports revenue split 70% direct-to-consumer and 30% wholesale, and Mertra sells through mertra.com
- Brand collaborations: the US shop lists a Represent x '47 MLB cap, and Umbro lists Mertra x Umbro
Where it differs
- Much larger, with over 150 stockists; its About page lists flagships in London, Manchester and Los Angeles
- A wider range, including Alpha, Reptor and Viper footwear
- Price vs Mertra
- No like-for-like price. Represent's US shop lists dollars: a 247 trucker cap at $85 and the '47 MLB cap at $110 (checked October 2026). HBX listed the Owners Club hoodie at £75, reduced from £160. Mertra lists Australian dollars, and we found no Represent jacket price.
- Best for
- A bigger British label with a performance line.
Owners Club hoodie (HBX, sale; was £160) £75 (HBX, checked Oct 2026) · Represent x '47 MLB LA cap $110 (official US shop, Oct 2026) · 247 Ignite trucker cap $85 (official US shop, Oct 2026) · 247 activewear range $50 to $300 (Glossy, 2024)
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#6 · $$
A Vancouver apparel company founded in 2020 according to the Ivey Business Review, which says Judy Yeung started it. A 2026 NOMS Magazine article names Yeung and Peter Pham as co-founders.
What it shares
- Jackets alongside hoodies and tees: the store lists hoodies and zip-ups, tees, jeans, pants, jackets and hats
- An online-first start: the Ivey case study describes only an Instagram storefront at the time it was written
- Collaborations: Bleeding Cool reported a Monopoly streetwear collection in 2025, and NOMS reported a Lee's Donuts collaboration in August 2026
Where it differs
- The Ivey case study characterises its graphics as minimalistic yet expressive; that is the case study's statement, which we have not checked
- We found no source describing reactive or technical fabrics for the brand
- Price vs Mertra
- No like-for-like price. DRMERS CLUB lists Canadian dollars: the Wavy Track Jacket at CAD $180.00 and the Pin Hoodie at CAD $158.00 (checked October 2026), against Mertra's Australian dollars.
- Best for
- Hoodies and jackets from another young online-first label.
Pin Hoodie CAD $158.00 (drmersclub.com, Oct 2026) · Script Text Hoodie CAD $140.00 (drmersclub.com, Oct 2026) · Signature Basic Zip Up CAD $130.00 (drmersclub.com, Oct 2026) · Daily Fitted Tee CAD $50.00 (drmersclub.com, Oct 2026) · DRMERS Logo Tee CAD $65.00 (drmersclub.com, Oct 2026) · Constellation Jeans (indigo) CAD $160.00 (drmersclub.com, Oct 2026) · Wavy Track Jacket (black) CAD $180.00 (drmersclub.com, Oct 2026) · Baggy Cargo Pants (sand) CAD $120.00 (drmersclub.com, Oct 2026) · Basic Logo Hat CAD $55.00 (drmersclub.com, Oct 2026) · Monopoly Property Cards Tee (white) CAD $65.00 (drmersclub.com, Oct 2026)
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#7 · $$–$$$
The line that Fear of God released in 2018, according to Hypebeast. END. describes it as synonymous with minimal design, muted tones and oversized fits.
What it shares
- Jackets and knitwear alongside hoodies and tees
- An accessible price tier relative to its parent: END. says it is more accessible in price than the mainline's luxury offerings, and Man of Many places Mertra in a mid-range tier
Where it differs
- A quiet, tonal look: END. describes a tonal logo at the front and a rubberised appliqué logo at the rear, with none of Mertra's reactive effects
- A sister line of Fear of God, created by Jerry Lorenzo, per END.
- Price vs Mertra
- No like-for-like price. We found euro listings at Breuninger (light grey hoodie €129.99, reduced from €189.99) and a dollar listing at Solefeed (Classic Tee $80), both checked October 2026 at retailers, against Mertra's Australian dollars on its own site.
- Best for
- Plain, oversized basics when you do not want a statement jacket.
ESSENTIALS hoodie, light grey €129.99 listed; "best price" €129.19; original €189.99 (Breuninger, Oct 2026) · ESSENTIALS T-shirt, dark grey €61.99 listed; "best price" €61.19; original €89.99 (Breuninger, Oct 2026) · ESSENTIALS Classic Tee, Jet Black $80 (Solefeed, Oct 2026) · ESSENTIALS Training 90's Hoodie, Faded Seal $175 (Solefeed, Oct 2026) · ESSENTIALS Denim 5 Pocket Jeans, Classic Blue $175 (Solefeed, Oct 2026)
At a glance
| Brand | From | Price tier | vs Mertra | Known for |
|---|---|---|---|---|
| Mertra | Australia | $$$–$$$$ | — | Heat and water reactive puffer jackets, online drops |
| Cold Culture | Madrid | $$ | No like-for-like price | Oversized logo basics, puffers |
| derschutze | Hamburg | $$–$$$ | No like-for-like price | Embroidery, heat-reactive designs, limited releases |
| Corteiz | London | $$$–$$$$ | No like-for-like price | Alcatraz logo, graphic basics, puffer jackets |
| thisisneverthat | Seoul | $$–$$$ | No like-for-like price | Techwear fabrics, logo basics, collaborations |
| Represent | Greater Manchester | $$$–$$$$ | No like-for-like price | Manchester label, box logos, 247 activewear |
| DRMERS CLUB | Vancouver | $$ | No like-for-like price | Minimal graphics, hoodies and tees |
| FEAR OF GOD ESSENTIALS | Los Angeles | $$–$$$ | No like-for-like price | Minimal oversized basics, muted tones |
Price tiers use the directory's $–$$$$$ scale and describe typical retail positioning, not exact prices.
A note on dupes and replicas
We don't list replicas or sellers of Mertra look-alikes. In our research we found no source describing counterfeit Mertra or how common it is, so we make no claim about that. The brand's own store is mertra.com. The terms page on that site refers to MERTRA but names no legal entity, so it does not tell you which company runs it.
If you want the heat-reactive look without Mertra, a genuine alternative is a different brand with its own designs; the picks above were chosen on that basis. Of those, only derschutze is described by a source as using heat-reactive designs.
Frequently asked questions
What are the best brands like Mertra?
In our assessment, Cold Culture, derschutze and Corteiz come closest: Cold Culture lists puffer jackets, SW Londoner describes derschutze's heat-reactive designs, and Complex lists Corteiz's Bolo puffer jackets. No source we found compares them to Mertra directly.
Are there cheaper brands like Mertra?
We can't say like for like. mertra.com lists Australian dollars, such as a Heat Map Jacket at 300.00 AUD and a tee at 85.00 AUD, and none of the picks lists Australian dollars in our records. Cold Culture's puffers are 129.00 and 139.00 with no currency printed, Corteiz's Bolo down jacket is £250, and DRMERS CLUB's Wavy Track Jacket is CAD $180.00.
Who founded Mertra, and when?
SNKRDUNK Magazine and Man of Many say Aron Williams founded Mertra in Melbourne, Australia. Both say 2022, while our directory lists 2020, and we could not resolve the difference.
What is Mertra known for?
Heat and water reactive puffer jackets, per SNKRDUNK and Man of Many. SNKRDUNK says the Heat Reactive Puffer Jacket changes colour in response to heat or water.
Is there a Mertra dupe?
We don't list replicas. We found no source on counterfeit Mertra. Mertra sells through mertra.com.
Where is Mertra from?
SNKRDUNK Magazine and Man of Many describe Mertra as an Australian brand founded in Melbourne.
How we chose these brands
We started from the directory's brands and used its style, product and price data to shortlist seven whose look, drop style or origin overlap with Mertra, keeping only brands for which we had already researched and checked a record. Facts such as founding, ownership and prices come from the numbered sources below, each opened and checked in October 2026. Rankings, 'what it shares' and 'best for' are our editorial judgement: no reputable source we found compares these brands to Mertra directly. Price comparisons are like for like only where we found a comparable item in the same currency; none of the picks lists Australian dollars in our records, so we make no cheaper-or-dearer claim. Prices are single snapshots from retailers and brand sites and will change.
Sources
- SNKRDUNK Magazine: What is Mertra (2025)
- Man of Many: Best Australian streetwear brands
- Yanko Design: Colour-shifting puffer jacket (2024)
- MERTRA: mertra.com
- MERTRA: Terms
- SNKRDUNK Magazine: Heat Reactive Puffer Jacket (2024)
- Umbro: Mertra x Umbro
- D5 Magazine: Cold Culture Barcelona flagship
- Neo2: Cold Culture Madrid store (April 2026)
- FashionUnited: Cold Culture Milan store (2026)
- FashionUnited: Cold Culture women's store, Madrid (May 2026)
- Ford From The Road: Ford x Cold Culture (2024)
- coldculture.com
- Cold Culture store: bestsellers product data
- Cold Culture store: tees product data
- Cold Culture store: outerwear product data
- Cold Culture store: accessories product data
- SW Londoner: derschutze in Soho
- derschutze: The story behind derschutze
- derschutze: stores
- derschutze: spiderweb v2 T-shirt
- derschutze: spiderweb v2 hoodie
- derschutze: spiderweb v2 raw denim
- derschutze: summer break jorts
- Snobette: Corteiz founder Clint 419 on reselling Off-White Jordans (2023)
- Wikipedia: Corteiz
- Complex: Corteiz, everything to know
- Corteiz: official store
- Highsnobiety: Corteiz x Nike Air Max 95
- StockX: Corteiz Alcatraz Cargo Shorts Triple Black
- Goodhood: The history of thisisneverthat
- HHV Journal: thisisneverthat
- HBX Journal: thisisneverthat x GORE-TEX capsule (2019)
- Club21: thisisneverthat
- Represent: About
- Drapers: Represent founder on Manchester (2024)
- Glossy: Represent opens LA store (2024)
- HBX: Represent Owners Club Hoodie
- Represent: shop (US)
- Ivey Business Review: DRMERS CLUB (case study)
- NOMS Magazine: Lee's Donuts x DRMERS CLUB (2026)
- DRMERS CLUB: Hoodies
- DRMERS CLUB: drmersclub.com
- Bleeding Cool: DRMERS CLUB x Monopoly (2025)
- DRMERS CLUB: DRMERS CLUB x Monopoly
- DRMERS CLUB: Tees
- DRMERS CLUB: All products
- END.: Fear of God ESSENTIALS brand profile (2025)
- Hypebeast: HB100 Jerry Lorenzo (2018)
- Breuninger (NL): ESSENTIALS Fear of God
- Solefeed: Fear of God ESSENTIALS