Brands like Cold Culture: 7 alternatives for oversized graphic basics
The closest matches to Cold Culture, in our view, are DRMERS CLUB, derschutze and Mertra. All three are young, founder-led labels that sell mainly through their own web shops: the Ivey case study describes DRMERS CLUB as having only an Instagram storefront at the time, SW Londoner says derschutze's first products sold out the same day, and Mertra's sources describe online drops and pop-ups. For a bigger British label with logo basics, look at Represent. No reputable source we found compares these brands to Cold Culture directly, so the ranking is our judgement.
Cold Culture is a Spanish streetwear brand that D5 Magazine and FashionUnited say was founded in Madrid in 2021 by Andrés Varela and Martina Merry. FashionUnited describes it as digital-native when it began and says its first store opened in Madrid in November 2023. Prices are the weak spot for any comparison: its store data prints plain numbers with no currency, so we do not compare them with other brands' prices.
Last verified · 56 sources checked · how we chose
The short answer
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Closest in story and look
Hoodies, tees, jeans and jackets from its own shop, with an Instagram-storefront start.
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Founder-led European label with stores
Founded in 2017 and now listing stores in London, New York and Berlin.
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If it's the puffer jackets you want
Known for heat and water reactive puffer jackets.
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Bigger British label with logo basics
Its first product, in 2012, was 20 box logo T-shirts.
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London drop culture and puffers
Complex lists T-shirts, sweatsuits and Bolo puffer jackets in its early range.
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LA black hoodies and slogans
Highsnobiety describes black hoodies and slogans such as 'Sick & Tired'.
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Quiet oversized basics
END. describes it as synonymous with minimal design, muted tones and oversized fits.
What 'like Cold Culture' usually means
People searching for alternatives tend to want one of three things: the look (oversized logo and graphic sweatshirts, relaxed trousers, basic tees and puffers), the story (a young label that began online and then opened shops), or a similar everyday price.
Neo2 describes Cold Culture's aesthetic as oversize silhouettes with urban influences, and lists logo and graphic sweatshirts, relaxed-fit trousers, basic T-shirts, jackets and technical urban pieces. FashionUnited counted seven physical stores at the end of 2025 and says the first store abroad opened in Amsterdam in December 2024. D5 Magazine said the brand passed 25 million euros in revenue in 2024, while FashionUnited estimated 2025 sales at 25 to 30 million euros and noted the company has not published official figures.
The store's product data (checked October 2026) lists the Astro Hoodie at 79.00, the Curved Tee at 45.00 and the Everyday Puffer at 139.00, with no currency printed. They are probably euros, but we could not confirm it from a page that prints the currency, so we say 'no like-for-like price' for every pick and show each brand's own prices instead.
7 brands like Cold Culture, ranked by how close they get
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#1 · $$
The closest match in our view. A Vancouver apparel company founded in 2020 according to the Ivey Business Review, which says Judy Yeung started it. A 2026 NOMS Magazine article names Yeung and Peter Pham as co-founders.
What it shares
- Hoodies, tees, pants and jackets from its own shop, which offers worldwide shipping
- An online-first start: the Ivey case study describes only an Instagram storefront at the time it was written, and FashionUnited calls Cold Culture digital-native when it began
- Brand collaborations: Bleeding Cool reported a Monopoly streetwear collection in 2025 and NOMS reported a Lee's Donuts collaboration in August 2026, against Cold Culture's Ford and Kappa collaborations
Where it differs
- The Ivey case study characterises its graphics as minimalistic yet expressive; that is the case study's statement, which we have not checked
- A Vancouver label that lists Canadian dollars, where Cold Culture was founded in Madrid and its store data prints no currency
- Price vs Cold Culture
- No like-for-like price. DRMERS CLUB lists Canadian dollars: the Script Text Hoodie at CAD $140.00, the Pin Hoodie at CAD $158.00, the Daily Fitted Tee at CAD $50.00 and the DRMERS Logo Tee at CAD $65.00 (checked October 2026). Cold Culture's data shows the Astro Hoodie at 79.00 and the Curved Tee at 45.00 with no currency. Canadian dollars against an unconfirmed currency are not comparable.
- Best for
- Another young online-first label for hoodies and tees.
Pin Hoodie CAD $158.00 (drmersclub.com, Oct 2026) · Script Text Hoodie CAD $140.00 (drmersclub.com, Oct 2026) · Signature Basic Zip Up CAD $130.00 (drmersclub.com, Oct 2026) · Daily Fitted Tee CAD $50.00 (drmersclub.com, Oct 2026) · DRMERS Logo Tee CAD $65.00 (drmersclub.com, Oct 2026) · Constellation Jeans (indigo) CAD $160.00 (drmersclub.com, Oct 2026) · Wavy Track Jacket (black) CAD $180.00 (drmersclub.com, Oct 2026) · Baggy Cargo Pants (sand) CAD $120.00 (drmersclub.com, Oct 2026) · Basic Logo Hat CAD $55.00 (drmersclub.com, Oct 2026) · Monopoly Property Cards Tee (white) CAD $65.00 (drmersclub.com, Oct 2026)
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#2 · $$–$$$
SW Londoner reported that Yusuf Yücel founded derschutze in 2017, at age 18. The brand's own story describes him as a German designer with Turkish roots who grew up in East Hamburg.
What it shares
- A European founder-led label that began online: SW Londoner says he sold designs on Instagram and eBay
- Stores after the web shop: derschutze lists stores in London, New York and Berlin, and Cold Culture opened in Madrid in November 2023 and Amsterdam in December 2024
- Hoodies, tees and denim in the shop, such as the spiderweb v2 hoodie and raw denim
Where it differs
- Embroidery, lenticular printing and heat-reactive designs, per SW Londoner, where Neo2 describes Cold Culture's oversize silhouettes and logo basics
- The brand says its collections draw on different cultures, traditions, religions, landscapes and artistic movements
- Price vs Cold Culture
- No like-for-like price. derschutze lists euros: the spiderweb v2 hoodie at €114 and the T-shirt at €54 (checked October 2026). Cold Culture's plain 79.00 hoodie and 45.00 tee are probably euros, but we could not confirm the currency, so we do not rank the two.
- Best for
- Embroidered and limited pieces from a European founder-led label.
spiderweb v2 T-shirt €54 (official shop, Oct 2026) · spiderweb v2 hoodie €114 (official shop, Oct 2026) · spiderweb v2 black raw denim €114 (official shop, Oct 2026) · summer break jorts €94 (official shop, Oct 2026)
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#3 · $$$–$$$$
SNKRDUNK Magazine and Man of Many say Mertra was founded by Aron Williams in Melbourne, Australia, and is known for heat and water reactive puffer jackets. The founding year is unconfirmed: both publications say 2022, while our directory lists 2020.
What it shares
- Puffer jackets: Cold Culture's data lists the Cloud Armor Puffer and the Everyday Puffer, and Mertra is known for puffers
- Online-first selling: SNKRDUNK says Mertra uses Instagram, pop-up events and exclusive online drops
- A major first collaboration: Umbro describes Mertra x Umbro as its first ever, available from 31 October 2025; Cold Culture announced a Ford collaboration on 23 February 2024
Where it differs
- Technical, colour-changing jackets: SNKRDUNK says the Heat Reactive Puffer Jacket changes colour in response to heat or water
- We found no source naming the company behind Mertra, an owner or who runs it, where Retail Destination described Andrés Varela as Cold Culture's CEO in December 2024
- Price vs Cold Culture
- No like-for-like price. mertra.com lists Australian dollars: the Mertrangelo tee at 85.00 AUD, the Heat Map Jacket at 300.00 AUD and the Maple Leaf Jacket at 365.00 AUD (checked October 2026). Cold Culture's puffers are 129.00 and 139.00 with no currency printed, so the two are not comparable.
- Best for
- Puffer-led outerwear from an Australian online-first label.
Mertrangelo tee (black) 85.00 AUD (mertra.com, Oct 2026) · Heat Map Jacket (blue) 300.00 AUD (mertra.com, Oct 2026) · Maple Leaf Jacket (orange) 365.00 AUD (mertra.com, Oct 2026) · Seam Tape Jacket (black) 365.00 AUD (mertra.com, Oct 2026) · Crosscut beanie (black / grey) 70.00 AUD (mertra.com, Oct 2026) · Boxers 3-pack (black / yellow) 65.00 AUD (mertra.com, Oct 2026) · Heat Reactive Puffer Jacket (pre-launch figure) US$290 (SNKRDUNK, 23 Nov 2024)
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#4 · $$$–$$$$
A British label founded in 2011 by brothers George and Mike Heaton in Manchester, according to its own site. Drapers names George Heaton as founder and creative director and Paul Spencer as CEO since June 2022.
What it shares
- Logo basics as a starting point: the brand says its first product, in 2012, was 20 box logo T-shirts
- Hoodies and caps in the range, such as the Owners Club hoodie and the 247 trucker cap
- Mostly direct selling: Drapers reports a 70% direct-to-consumer split
Where it differs
- Much larger: Drapers reports turnover of £80.8m for the year to 31 December 2023 and counts over 150 stockists
- A broader range, including the 247 performance line and Alpha, Reptor and Viper footwear
- Price vs Cold Culture
- No like-for-like price. HBX listed the Owners Club hoodie at £75, reduced from £160, which is a retailer's sale price. The brand's US shop lists dollars, with a 247 trucker cap at $85 and the '47 MLB cap at $110 (checked October 2026). Cold Culture's data prints no currency.
- Best for
- A bigger British label for logo hoodies and caps.
Owners Club hoodie (HBX, sale; was £160) £75 (HBX, checked Oct 2026) · Represent x '47 MLB LA cap $110 (official US shop, Oct 2026) · 247 Ignite trucker cap $85 (official US shop, Oct 2026) · 247 activewear range $50 to $300 (Glossy, 2024)
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#5 · $$$–$$$$
A London label that Wikipedia and Snobette date to 2017, founded by Clint Ogbenna, known as Clint 419. Complex says its early range was T-shirts, sweatsuits, beanies, socks and Bolo puffer jackets.
What it shares
- Graphic basics and puffers: Complex lists tees, sweatsuits and Bolo puffer jackets, and Neo2 lists Cold Culture's sweatshirts, tees and technical urban pieces
- Collaborations with large partners: the Corteiz x Nike Air Max 95 was released in March 2023 per Highsnobiety, and Ford announced a collaboration with Cold Culture on 23 February 2024
Where it differs
- Drop-led and logo-led: Complex says drops are announced vaguely with the location revealed by GPS coordinates, and that the logo is of Alcatraz Island
- A British-Nigerian founder in London, per Wikipedia, and a revenue figure of $58 million in 2024 per Complex, citing The New York Times
- Price vs Cold Culture
- No like-for-like price. Corteiz's own store lists pounds, regular prices checked October 2026: the Corroded Island tee at £35, the Write-Off heavyweight tee at £65 and the Lundun Stitch zip hoodie at £120. Cold Culture's numbers have no confirmed currency.
- Best for
- London graphic basics and puffers with a drop-culture reputation.
Corroded Island tee (black) £35 (official store, regular price, Oct 2026) · Write-Off heavyweight tee (navy) £65 (official store, regular price, Oct 2026) · Lundun Stitch zip hoodie (forest / yellow) £120 (official store, regular price, Oct 2026) · Stitch Down denim jacket (faded indigo) £140 (official store, regular price, Oct 2026) · Bolo down jacket (triple black) £250 (official store, regular price, Oct 2026) · Island leather card holder (black) £70 (official store, regular price, Oct 2026) · Superior Royale New Era 59FIFTY fitted cap (pink) £50 (official store, regular price, Oct 2026) · Alcatraz cargo shorts (triple black) US$105 (StockX retail price, released 2 Aug 2023) · Corteiz x Nike Air Max 95 £169 (about $209 per Highsnobiety) (retail, March 2023 release)
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#7 · $$–$$$
The line that Fear of God released in 2018, according to Hypebeast. END. describes it as synonymous with minimal design, muted tones and oversized fits.
What it shares
- Oversized hoodies, tees and sweatpants, plus jackets and knitwear
- Reach beyond one store: Hypebae named Nordstrom, Selfridges and IT in store, and Pacsun and SSENSE online, as 2019 stockists of two styles, where Cold Culture counted seven physical stores at the end of 2025
Where it differs
- A quiet, tonal look: END. describes a tonal logo at the front and a rubberised appliqué logo at the rear
- A line of an existing label, not a standalone brand: END. calls it a subsidiary line of the original Fear of God label
- Price vs Cold Culture
- No like-for-like price. We found euro listings at Breuninger (light grey hoodie €129.99, reduced from €189.99; dark grey T-shirt €61.99, reduced from €89.99) and a dollar listing at Solefeed (Classic Tee $80), both checked October 2026 at retailers. Cold Culture's currency is unconfirmed. END. says ESSENTIALS is more accessible in price than the mainline's luxury offerings.
- Best for
- Plain, oversized basics when you do not want graphics.
ESSENTIALS hoodie, light grey €129.99 listed; "best price" €129.19; original €189.99 (Breuninger, Oct 2026) · ESSENTIALS T-shirt, dark grey €61.99 listed; "best price" €61.19; original €89.99 (Breuninger, Oct 2026) · ESSENTIALS Classic Tee, Jet Black $80 (Solefeed, Oct 2026) · ESSENTIALS Training 90's Hoodie, Faded Seal $175 (Solefeed, Oct 2026) · ESSENTIALS Denim 5 Pocket Jeans, Classic Blue $175 (Solefeed, Oct 2026)
At a glance
| Brand | From | Price tier | vs Cold Culture | Known for |
|---|---|---|---|---|
| Cold Culture | Madrid | $$ | — | Oversized logo and graphic basics, puffers, own stores |
| DRMERS CLUB | Vancouver | $$ | No like-for-like price | Minimal graphics, hoodies and tees |
| derschutze | Hamburg | $$–$$$ | No like-for-like price | Embroidery, spiderweb v2 line, limited releases |
| Mertra | Australia | $$$–$$$$ | No like-for-like price | Heat and water reactive puffer jackets |
| Represent | Greater Manchester | $$$–$$$$ | No like-for-like price | Manchester label, box logos, 247 activewear |
| Corteiz | London | $$$–$$$$ | No like-for-like price | Alcatraz logo, graphic basics, puffer jackets |
| Anti Social Social Club | Los Angeles | $$ | No like-for-like price | Slogan hoodies, tees, collaborations |
| FEAR OF GOD ESSENTIALS | Los Angeles | $$–$$$ | No like-for-like price | Minimal oversized basics, muted tones |
Price tiers use the directory's $–$$$$$ scale and describe typical retail positioning, not exact prices.
A note on dupes and replicas
We don't list replicas or sellers of Cold Culture look-alikes. In our research we found no source describing counterfeit Cold Culture or how common it is, so we make no claim about that. Check the domain before you buy: when we checked, coldculture.com described a gelato producer rather than the brand, while the store data we read is served from coldcultureworldwide.com.
A genuine alternative is a different brand with its own designs; the picks above were chosen on that basis.
Frequently asked questions
What are the best brands like Cold Culture?
In our assessment, DRMERS CLUB, derschutze and Mertra come closest: young, founder-led labels that sell mainly through their own web shops. Represent is the closest bigger British label with logo basics, and Corteiz the nearest for graphic basics and puffers with drop culture.
Are there cheaper brands like Cold Culture?
We can't say like for like. Cold Culture's store data lists the Astro Hoodie at 79.00 and the Curved Tee at 45.00 with no currency printed, probably euros. The picks list Canadian dollars, euros, pounds, US dollars or Australian dollars, so we make no price claim.
Who founded Cold Culture?
D5 Magazine and FashionUnited say Andrés Varela and Martina Merry founded it in Madrid in 2021. Retail Destination described Varela as chief executive officer in December 2024.
Is coldculture.com the real Cold Culture website?
We don't think so. When we checked, coldculture.com described a gelato producer. The store data we read is served from coldcultureworldwide.com.
Is there a Cold Culture dupe?
We don't list replicas. We found no source on counterfeit Cold Culture, and each brand on this page sells under its own name.
Where are Cold Culture stores?
FashionUnited says the first store opened in Madrid in November 2023 and the first abroad in Amsterdam in December 2024, and counted seven physical stores at the end of 2025.
How we chose these brands
We started from the directory's brands and used its style, product and price data to shortlist seven whose look, story or price tier overlap with Cold Culture, keeping only brands for which we had already researched and checked a record. Facts such as founding, ownership and prices come from the numbered sources below, each opened and checked in October 2026. Rankings, 'what it shares' and 'best for' are our editorial judgement: no reputable source we found compares these brands to Cold Culture directly. Price comparisons are like for like only where the garment, currency and listing type are comparable; Cold Culture's store data prints no currency, so we make no cheaper-or-dearer claim. Prices are single snapshots from retailers and brand sites and will change.
Sources
- D5 Magazine: Cold Culture Barcelona flagship
- cc.cz: Madrid hoodies (Czech)
- Retail Destination: Cold Culture (December 2024)
- Neo2: Cold Culture Madrid store (April 2026)
- FashionUnited: Cold Culture Milan store (2026)
- FashionUnited: Cold Culture women's store, Madrid (May 2026)
- Retail Destination: Cold Culture appoints Newmark (December 2024)
- Ford From The Road: Ford x Cold Culture (2024)
- Kappa: Kappa x Cold Culture
- coldculture.com
- Cold Culture store: bestsellers product data
- Cold Culture store: tees product data
- Cold Culture store: outerwear product data
- Cold Culture store: accessories product data
- Ivey Business Review: DRMERS CLUB (case study)
- NOMS Magazine: Lee's Donuts x DRMERS CLUB (2026)
- DRMERS CLUB: Hoodies
- DRMERS CLUB: drmersclub.com
- Bleeding Cool: DRMERS CLUB x Monopoly (2025)
- DRMERS CLUB: DRMERS CLUB x Monopoly
- DRMERS CLUB: Tees
- DRMERS CLUB: All products
- SW Londoner: derschutze in Soho
- derschutze: The story behind derschutze
- derschutze: stores
- derschutze: spiderweb v2 T-shirt
- derschutze: spiderweb v2 hoodie
- derschutze: spiderweb v2 raw denim
- derschutze: summer break jorts
- SNKRDUNK Magazine: What is Mertra (2025)
- Man of Many: Best Australian streetwear brands
- MERTRA: mertra.com
- MERTRA: Terms
- SNKRDUNK Magazine: Heat Reactive Puffer Jacket (2024)
- Umbro: Mertra x Umbro
- Represent: About
- Drapers: Represent founder on Manchester (2024)
- Glossy: Represent opens LA store (2024)
- HBX: Represent Owners Club Hoodie
- Represent: shop (US)
- Snobette: Corteiz founder Clint 419 on reselling Off-White Jordans (2023)
- Wikipedia: Corteiz
- Complex: Corteiz, everything to know
- Corteiz: official store
- Highsnobiety: Corteiz x Nike Air Max 95
- StockX: Corteiz Alcatraz Cargo Shorts Triple Black
- Business of Fashion: Anti Social Social Club acquired by Marquee Brands (2022)
- Highsnobiety: Anti Social Social Club 10th anniversary interview
- Stadium Goods: Mind Games Hoodie
- Anti Social Social Club official site
- StockX: Anti Social Social Club Camo Anorak Jacket
- END.: Fear of God ESSENTIALS brand profile (2025)
- Hypebeast: HB100 Jerry Lorenzo (2018)
- Hypebae: Fear of God ESSENTIALS (2019)
- Breuninger (NL): ESSENTIALS Fear of God
- Solefeed: Fear of God ESSENTIALS