Brands like Evisu: 7 alternatives, from Japanese craft labels to graphic basics

The closest matches to Evisu, in our view, are Visvim, Needles and Neighborhood: Japanese labels that reference American clothing. Evisu's own history page says it was founded in Osaka in 1991 and named after the Japanese god of prosperity, Ebisu. NSS Magazine says it was founded by Hidehiko Yamane, who had worked at Lapine, an Osaka store known for importing deadstock Levi's.

Evisu's UK storefront lists prices in pounds, so the price notes below say 'no like-for-like price' unless a real match exists, and for the pounds listings we found (Palace, Carhartt WIP, Born x Raised, Wacko Maria) the items differ. We have sorted the picks by what you are probably after: Japanese craft, graphic streetwear or a workwear route.

Last verified · 45 sources checked · how we chose

The short answer

  • Closest in craft

    Visvim

    Collater.al describes its approach as combining American workwear with Japanese craftsmanship.

  • Japanese label, American references

    Needles

    Hypebeast says Keizo Shimizu's clothing draws on American Western, workwear and bohemian influences.

  • Tokyo streetwear from the 1990s

    Neighborhood

    Highsnobiety says it took elements of American military, biker and rock & roll culture.

  • Evisu's collaborator, in pounds

    Palace Skateboards

    Evisu's history page lists a PALACE Skateboards collaboration in spring 2020; Palace's own shop lists tees in pounds.

  • Graphic streetwear from Los Angeles

    Born x Raised

    Overkill describes Old English typography and strong colours drawing on Los Angeles subcultures.

  • Leopard prints and rock 'n' roll

    WACKO MARIA

    END. says its AW21 collection leaned into a bold rock 'n' roll aesthetic, with patterns including leopard print.

  • Workwear route, widely stocked

    Carhartt WIP

    HBX calls it 'the streetwear version of Carhartt'.

What 'like Evisu' usually means

In our view, alternatives usually offer one or more of three things: the denim and workwear heritage, the graphics (painted or embroidered motifs on basics) or the Japanese-label story. Few brands deliver all of them.

NSS Magazine, citing W. David Marx's book Ametora, credits Evisu as the first Japanese denim brand to sell to Americans in a meaningful way. Evisu's UK storefront names the seagull, leopard head embroidery and a Daruma plush keychain among its motifs and products. Its history page lists collaborations with Puma, New Era, Moleskine, Champion, Swarovski, Keith Haring and PALACE Skateboards.

Evisu's UK storefront listed these prices when we checked in October 2026, with no date shown on the page: a Denim Trooper Eagle T-Shirt at £105, a Leopard Head Camouflage Zip-Up Hoodie at £145, Seagull Double-Knee Regular Fit Jeans at £119 and a Leopard Head Embroidered Denim Jacket at £215. The page was undated and notes that prices and currencies may vary.

7 brands like Evisu, ranked by how close they get

  1. #1 · $$$$–$$$$$

    Visvim logo

    Visvim

    2000Tokyo, Japan

    The closest match on craft, in our view. Collater.al says Hiroki Nakamura founded Visvim in 2000, and FEATURE gives the same year. Wikipedia's article body says 2001.

    What it shares

    • Japanese denim with American roots: Wikipedia says Visvim's denim line is called Social Sculpture, and NSS Magazine credits Evisu as the first Japanese denim brand to sell to Americans in a meaningful way
    • Attention to making: FEATURE says Visvim's FBT moccasins could be stitched from elk hide, and NSS Magazine says Evisu's Yamane hand-painted the seagulls
    • Few outside collaborations at Visvim: the only one we found is the 2018 MR PORTER collection; Evisu's history page lists many, from Puma in 2002 to PALACE Skateboards in spring 2020

    Where it differs

    • Wikipedia describes the FBT, a moccasin with a sneaker outsole, and the Christo sandal as Visvim footwear; Evisu's UK storefront names the seagull and leopard head embroidery
    • We could not confirm who owns Visvim; FashionUnited described David Pun as chairman and CEO of Evisu Group in an undated report
    Price vs Evisu
    No like-for-like price. The only Visvim prices we found were a 2018 MR PORTER capsule shown with a $ sign and no stated currency, such as a Jumbo Loopback Hoodie at $730. Evisu's UK storefront lists pounds, such as the Leopard Head Camouflage Zip-Up Hoodie at £145.
    Best for
    Japanese craft and denim detailing with an American workwear base.

    Printed T-Shirt (MR PORTER exclusive capsule) $315 (Gear Patrol, Nov 2018; currency and sale status not stated) · Jumbo Loopback Hoodie (MR PORTER exclusive capsule) $730 (Gear Patrol, Nov 2018; currency and sale status not stated) · Elk Flannel Shirt (MR PORTER exclusive capsule) $800 (Gear Patrol, Nov 2018; currency and sale status not stated) · Kodiak Down Jacket (MR PORTER exclusive capsule) $5,210 (Gear Patrol, Nov 2018; currency and sale status not stated)

  2. #2 · $$$–$$$$

    Needles logo

    Needles

    1997Tokyo, Japan

    Needles' own profile page dates it to 1995 and Juice Store says Keizo Shimizu founded it as a sub-brand in 1997, so sources differ on the year.

    What it shares

    • A founder from the import and retail side: NSS Magazine says Yamane had worked at Lapine, a store known for importing deadstock Levi's, and Hypebeast says Nepenthes, Shimizu's company, was launched in 1988 as a fashion distribution firm
    • Collaboration culture: Complex reported an AWGE x Needles collaboration in March 2018, and Evisu's history page lists Puma, Champion and PALACE Skateboards, among others
    • A recognisable motif: Hypebeast describes the Papillon PVC mule with the brand's signature butterfly embroidery, where Evisu uses the seagull

    Where it differs

    • Needles lists its stores by region, and its stores page does not mention an online shop; Evisu's UK storefront sells online in pounds
    • Hypebeast says Keizo Shimizu's clothing shows American Western, workwear and bohemian influences; we make no comparison of focus
    Price vs Evisu
    No like-for-like price. END. Clothing's Australian site listed the Papillon pocket T-shirt at AU$175 and the velour track hoodie at AU$509 (checked October 2026). Evisu's UK storefront lists pounds.
    Best for
    A Japanese label with a recognisable embroidered motif.

    Papillon pocket T-shirt (black) AU$175 (END. (AU), checked Oct 2026) · Velour track hoodie AU$509 (END. (AU), checked Oct 2026) · Sateen track jacket (navy) AU$439 (END. (AU), checked Oct 2026) · Sateen track pants (navy), sale AU$270 (AU$385 listed) (END. (AU), checked Oct 2026) · Jacquard baseball cap, sale AU$104 (AU$189 listed) (END. (AU), checked Oct 2026)

  3. #3 · $$–$$$$

    NEIGHBORHOOD logo

    NEIGHBORHOOD

    1994Tokyo, Japan

    Hypebeast says Shinsuke Takizawa resigned from the Major Force label in 1994 to launch Neighborhood; Rakuten Fashion Week Tokyo also lists 1994.

    What it shares

    • A 1990s Japanese label with US collaborations: Highsnobiety dates the adidas Superstar to 2004 and the first Supreme collaboration to 2007; Evisu's history page lists Puma in 2002 and Champion in autumn/winter 2017
    • Graphics and denim: Harresoe names rugged selvedge denim, graphic tees, utility vests and M-65 jackets as signature pieces, and Evisu's UK storefront lists a denim jacket and graphic T-shirts

    Where it differs

    • Highsnobiety describes a blacked-out, skull-adorned streetwear brand; Evisu's motifs are the seagull and leopard head
    • END.'s US site shows Neighborhood prices with a $ sign; Evisu's UK storefront prices in pounds
    Price vs Evisu
    No like-for-like price. END.'s US site listed a Pigment Dyed Logo T-Shirt at $125, a Staple Logo Zip Hoodie at $245 and Rigid Denim DP Basic jeans at $225 (checked October 2026). Those are in $, against Evisu's pounds.
    Best for
    Tokyo streetwear with graphic tees and denim.

    Pigment-dyed logo tee $125 (END., Oct 2026) · Staple logo zip hoodie $245 (END., Oct 2026) · Zip work jacket $299 (END., Oct 2026)

  4. #4 · $$–$$$

    Palace Skateboards logo

    Palace Skateboards

    2009London, United Kingdom

    Wikipedia says Palace Skateboards was founded in 2009 in London. The documented link is that Evisu's history page lists a PALACE Skateboards collaboration for spring 2020.

    What it shares

    • A collaboration partner: Evisu's history page lists PALACE Skateboards (spring 2020)
    • Collaboration culture: Wikipedia lists Palace collaborations with Umbro, Reebok, adidas and, in October 2025, Nike; Evisu's list includes Puma and Champion
    • Graphic tees on its own shop: the Judge Dredd T-Shirt was £48 and the Palace New York Cubans T-Shirt £68

    Where it differs

    • Wikipedia describes the tri-ferg logo as a Penrose triangle and the brand as heavily influenced by 90s pop culture
    • Palace began as a skateboard brand from London; Evisu is a denim label from Osaka
    Price vs Evisu
    No like-for-like price. Both brands list pounds (checked October 2026): Palace's own shop had tees at £48 to £68 and Evisu's UK storefront the Denim Trooper Eagle T-Shirt at £105, but those are different designs. The Palace P90 Baggy Stitch Jean in mid indigo was £198 and Evisu's Seagull Double-Knee Regular Fit Jeans £119; different fits. We did not find a Palace-site hoodie price.
    Best for
    Graphic tees and a collaboration link to Evisu.

    Judge Dredd T-Shirt £48 (Palace shop, Oct 2026) · MMIX Heavy Slub T-Shirt £58 (Palace shop, Oct 2026) · Palace New York Cubans T-Shirt £68 (Palace shop, Oct 2026) · Stencil Crew (crewneck sweatshirt) £118 (Palace shop, Oct 2026) · P100 Super Baggy Jean, Black £148 (Palace shop, Oct 2026) · P90 Baggy Stitch Jean, Mid Indigo £198 (Palace shop, Oct 2026)

  5. #5 · $$–$$$

    Born x Raised logo

    Born x Raised

    2013Los Angeles, United States

    Nike SB says Born x Raised was founded in 2013 by Chris 'Spanto' Printup and Alex '2Tone' Erdmann in Los Angeles. Overkill gives 2011 for the founding.

    What it shares

    • Graphic-led basics: the brand's site lists T-shirts, longsleeves, crewnecks, hoodies and jackets, and Overkill describes Old English typography; Evisu's storefront lists graphic motifs on T-shirts and hoodies
    • Levi's on both sides: NSS Magazine says Yamane worked at a store importing deadstock Levi's, and Patina says Born x Raised has collaborated with Levi's, Nike, Stüssy and the LA Dodgers

    Where it differs

    • Born x Raised collections reference the NFL, MLB and the LA Dodgers; Evisu's history page lists Puma, Champion and Swarovski
    • Overkill, a retailer, describes influences from Los Angeles subcultures including punk, hip-hop, skateboarding, surfing, and Chicano and Latino culture
    Price vs Evisu
    No like-for-like price. Patina listed the Speed Rocker T-Shirt at £50 as a regular price, against Evisu's Denim Trooper Eagle T-Shirt at £105. These are different designs at different retailers (checked October 2026), so we make no price verdict. The brand's own site lists dollars, such as the Applique Stack Hoodie at $140.
    Best for
    Los Angeles graphic tees and hoodies.

    Applique Stack Hoodie, black $140 (bornxraised.com, Oct 2026) · Bar Towel Bomber, black $275 (bornxraised.com, Oct 2026) · 49ers Blockletter Tee, black/white $50 (bornxraised.com, Oct 2026) · 49ers Old English Snapback, red/black $50 (bornxraised.com, Oct 2026) · Casinola Dice 3-Pack, black $20 (bornxraised.com, Oct 2026) · Speed Rocker T-Shirt £50 (Patina Supply, Oct 2026; listed as regular price) · Paranoia Football Jersey, black £125 (Patina Supply, Oct 2026; listed as regular price)

  6. #6 · $$$–$$$$

    Wacko Maria logo

    Wacko Maria

    2005Tokyo, Japan

    Slam Jam says WACKO MARIA was founded in 2005 by retired J-League footballers Keiji Ishizuka and Atsuhiko Mori.

    What it shares

    • Leopard graphics: Hypebeast names Hawaiian shirts, bold leopard prints and souvenir jackets as signature staples, and Evisu's storefront lists leopard head embroidery
    • Japanese label with collaborations: Hypebeast lists nonnative, UNDERCOVER and Converse, against Evisu's Puma, Champion and PALACE Skateboards

    Where it differs

    • HBX says music is placed at the core of WACKO MARIA's work; Evisu is a denim label
    • Fashion Press says the first flagship, PARADISE TOKYO, opened in Nakameguro in 2015
    Price vs Evisu
    No like-for-like price. HBX listed the UFC heavyweight full-zip hoodie at £215 regular and £130 on sale (checked October 2026), against Evisu's Leopard Head Camouflage Zip-Up Hoodie at £145 regular. One retailer's listing against a brand storefront, and different hoodies, so we make no price verdict.
    Best for
    Leopard prints and music-led graphics from Tokyo.

    UFC heavyweight zip hoodie £215 (£130 sale) (HBX, Oct 2026) · Silver Nude Ring €205 (incl. German VAT) (Firmament, Oct 2026)

  7. #7 · $$

    Carhartt WIP logo

    Carhartt WIP

    1994Germany

    The brand's newsroom says Carhartt WIP was established in 1994 by Edwin Faeh. The loosest match, included as the workwear and denim route.

    What it shares

    • A denim link: Wikipedia describes Edwin and Salomee Faeh as Swiss designers who specialised in denim
    • Collaborations with designer labels: its US About page names collaborators including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Patta and Vans; Evisu lists PALACE Skateboards and Champion

    Where it differs

    • The brand describes Carhartt WIP as adapting the core products of the American workwear brand Carhartt
    • It operates over 100 retail stores across Europe, Asia and the US, per the newsroom
    Price vs Evisu
    No like-for-like price. END. (UK) listed the Hooded Chase Crew Sweat at £69 against Evisu's Leopard Head Camouflage Zip-Up Hoodie at £145. Different retailers and garment types (a hooded sweatshirt against a zip-up hoodie), so we make no price verdict.
    Best for
    A widely stocked workwear label.

    Chase T-shirt, Shale/Gold €39.99 (sale) (Impericon, Oct 2026) · Hooded Chase Crew Sweat, Grey Heather & Gold £69 (END. (UK), Oct 2026) · Hooded American Script Sweat, Black £53 (sale; was £89) (END. (UK), Oct 2026)

At a glance

Brand From Price tier vs Evisu Known for
Evisu Osaka $$$–$$$$ — Seagull motif, hand-painted denim
Visvim Tokyo $$$$–$$$$$ No like-for-like price FBT moccasin-sneaker, Social Sculpture denim
Needles Tokyo $$$–$$$$ No like-for-like price Butterfly embroidery, track sets
NEIGHBORHOOD Tokyo $$–$$$$ No like-for-like price Skull motifs, selvedge denim, graphic tees
Palace Skateboards London $$–$$$ No like-for-like price Tri-ferg logo, skate roots
Born x Raised Los Angeles $$–$$$ No like-for-like price Old English type, sports-team graphics
WACKO MARIA Tokyo $$$–$$$$ No like-for-like price Leopard prints, Hawaiian shirts
Carhartt WIP Germany $$ No like-for-like price Workwear, Detroit jacket

Price tiers use the directory's $–$$$$$ scale and describe typical retail positioning, not exact prices.

A note on dupes and replicas

We don't list replicas or sellers of them. We found no source on counterfeit Evisu or on how the brand handles it, so we make no claim about it. What the sources show is where Evisu sells: its UK storefront, which prices in pounds and notes that prices, currencies and assortment may vary. We could not confirm a current store count or store locations.

A genuine alternative is a different brand with its own designs. The picks above were chosen on that basis: each is a separate label selling under its own name.

What is a legit check?

Frequently asked questions

What are the best brands like Evisu?

In our assessment, Visvim, Needles and Neighborhood come closest: Japanese labels that draw on American clothing. Palace is the pick if you want an Evisu collaborator whose tees are priced in pounds.

Are there cheaper brands like Evisu?

We could not show a clear case. A Born x Raised Speed Rocker T-Shirt was £50 at Patina and Palace tees were £48 to £68, against Evisu's £105 Denim Trooper Eagle T-Shirt, but those are different designs. The Palace P90 Baggy Stitch Jean was £198 against £119 for Evisu's regular-fit Seagull jeans, and those are different fits.

Who founded Evisu?

Evisu's history page says the brand was founded in Osaka in 1991, and NSS Magazine credits Hidehiko Yamane. NSS Magazine says he named it after Ebisu and added a 'u' to avoid confusion with Levi's.

Who owns Evisu?

We did not find a current statement of who owns the company. FashionUnited described David Pun as chairman and CEO of Evisu Group in an undated report.

Is there an Evisu dupe?

We don't list replicas. Each brand on this page sells under its own name, and we do not list replica sellers.

Where can you buy Evisu?

Evisu has a UK storefront that prices in pounds and offers free shipping over GBP 300.

How we chose these brands

We shortlisted seven brands from the directory whose story, craft or look overlaps with Evisu, using only brands whose research records we have completed. Facts such as founding, ownership and prices come from the numbered sources in each brand's research record, opened and checked in October 2026. Rankings, 'what it shares' and 'best for' are our editorial judgement: no reputable source we found compares most of these brands to Evisu directly. Price comparisons are like for like only where the garment, currency and listing type are comparable; otherwise we say so. Prices are single snapshots from retailers and brand sites and will change.

Sources

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