Brands like Born x Raised: 7 alternatives, from LA labels to Seoul and New York
The closest matches to Born x Raised, in our view, are Stüssy, Pleasures and Golf Wang. Born x Raised is a Los Angeles label that Nike SB says was founded in 2013 by Chris 'Spanto' Printup and Alex '2Tone' Erdmann, and Patina says it has collaborated with Stüssy. Pleasures is a Los Angeles label founded in 2015, and Wikipedia lists Tyler Okonma, known as Tyler, the Creator, as founder of Golf Wang.
Overkill describes Born x Raised's aesthetic as Old English typography and strong colours, drawing on Los Angeles subcultures including punk, hip-hop, skateboarding, surfing, and Chicano and Latino culture. We have sorted the picks by what you are probably after: another Los Angeles graphic label, an older and bigger name, or a label from elsewhere with a similar mix of skate, music and sportswear references.
Last verified · 53 sources checked · how we chose
The short answer
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Closest overall
A graphic-T-shirt label from Laguna Beach, California, that Patina lists as a Born x Raised collaborator.
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Another Los Angeles label
Founded in 2015 in Los Angeles, with punk and rock record-sleeve references per HBX.
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Founder-led LA with its own stores
Wikipedia lists a Los Angeles flagship on Fairfax Avenue and stores in New York, London and Sydney.
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Tattoo-influenced graphics
Complex says it is heavily influenced by tattoos and vintage graphics.
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Seoul equivalent
HHV Journal names hoodies, varsity jackets and classic logo T-shirts.
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Skate and surf meets classic menswear
Its About page describes skate, surf and music culture merged with classic menswear.
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Los Angeles sneaker-shop label
Sells its own tees, crewnecks and jackets alongside Nike, Jordan and adidas footwear.
What 'like Born x Raised' usually means
In our view, alternatives usually offer one or more of three things: the look (graphic tees, team-style typography and bold colour), the story (a Los Angeles label rooted in local subcultures) or the collaborations. Few brands deliver all of them.
Born x Raised's own site lists T-shirts, longsleeves, crewnecks, hoodies, jerseys, jackets, bottoms, headwear and accessories, with collection names that reference the NFL, MLB, the LA Dodgers and a Looney Tunes collaboration. Patina says the label has collaborated with Nike, Stüssy, Levi's and the LA Dodgers.
On the brand's own site in October 2026, a 49ers Blockletter Tee was $50, the Applique Stack Hoodie $140 and the Bar Towel Bomber $275, with no sale marking shown. Patina listed the Speed Rocker T-Shirt at £50. Those are our reference points below.
7 brands like Born x Raised, ranked by how close they get
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#1 · $$–$$$
The closest match in our view. Complex's oral history describes Shawn Stüssy as a surfboard shaper who made graphic T-shirts with his last name to promote his boards. Wikipedia places the brand in Laguna Beach and dates it to the 1980s, and Patina lists Stüssy among Born x Raised's collaborators.
What it shares
- California roots in graphic T-shirts: Stüssy started with graphic tees promoting surfboards, and Overkill says Born x Raised draws on Los Angeles subcultures including skateboarding and surfing
- A direct link: Patina says Born x Raised has collaborated with Stüssy
- Nike collaborations: Farfetch mentions Stüssy sneakers through Nike collaborations, and Nike SB lists a Nike SB Dunk Low Born x Raised released in September 2023
Where it differs
- Much older and larger: Wikipedia gives 25 Stüssy-branded stores and 4 third-party stores for 2022
- Complex's oral history quotes Paul Mittleman describing it as a brand of the remix rather than of Americana
- Price vs Born x Raised
- No like-for-like price. We could not capture prices from stussy.com; StockX lists retail prices of $80 for a Basic Stussy Thermal Woodland Camo top and $160 for the Big Ol' Denim Jean. Those are third-party figures on different items from Born x Raised's own-site tee and hoodie.
- Best for
- An established California graphic-tee label with a direct Born x Raised link.
Basic Stussy Thermal Woodland Camo (thermal top), StockX retail price $80 (Released 6 Sep 2025, checked Oct 2026) · Micro Ripstop Down Jacket, Jet Black, StockX retail price $325 (Released 25 Oct 2025, checked Oct 2026) · Big Ol' Denim Jean, Black, StockX retail price $160 (StockX release 2024, checked Oct 2026) · Nike x Stussy NRG Bucket Hat, Black, StockX retail price $50 (StockX release 2022, checked Oct 2026) · Basic Stussy L/S T-Shirt, HBX sale price (not a Stüssy retail price) £20 (reduced from £30) (HBX, checked Oct 2026) · 8 Ball Fade Hoodie, Black, Stadium Goods consigned resale listing (not retail) $164 (Stadium Goods, checked Oct 2026)
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#2 · $$–$$$
TITLE describes Pleasures as a Los Angeles streetwear brand founded by Alex James in 2015, and Sneaker Freaker credits Alex James and Vlad Elkin as founders.
What it shares
- Punk references: Overkill says Born x Raised draws on Los Angeles subcultures including punk, and HBX says Pleasures makes reference to 1990s punk subculture
- Sportswear collaborations: TITLE mentions a Pleasures Pro Leather shoe made with Converse, and FRAME lists collaborations with Adidas among others; Patina lists Born x Raised collaborations with Nike and Levi's
- A Los Angeles start in 2015: TITLE says it launched on 6 June 2015 at a pop-up shop
Where it differs
- HBX says its inspirations are 1990s grunge and rock record sleeves, where Overkill describes Born x Raised's Old English typography
- In the sources we opened, Pleasures is sold through retailers such as West NYC and Foot District, and we found no brand-owned shop; Born x Raised sells direct online
- Price vs Born x Raised
- No like-for-like price. West NYC listed the reflective track jacket at $139.95 regular ($49.99 sale), on a page with no listing date (checked October 2026). Alex James told TITLE the brand tries to keep its prices down. A retailer's regular and sale prices are not comparable with Born x Raised's own-site prices.
- Best for
- A Los Angeles label with punk and rock references.
Crash heavyweight shirt $69.95 regular ($39.99 sale) (West NYC, Oct 2026) · Reflective track jacket $139.95 regular ($49.99 sale) (West NYC, Oct 2026)
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#3 · $$–$$$
Wikipedia lists Tyler Okonma, known as Tyler, the Creator, as founder of Golf Wang and the company as private. Complex says it began as a step above Odd Future's regular merch and had split into its own entity by 2014.
What it shares
- A Los Angeles label: Wikipedia lists a Los Angeles flagship on Fairfax Avenue, opened 26 October 2017, and Nike SB calls Born x Raised the Los Angeles brand
- Tees and jackets: Complex lists knit sweaters, work jackets and button-ups, and Born x Raised's site lists T-shirts, hoodies, jerseys and jackets
- Levi's: Hypebae reported a Levi's collaboration released on 20 May 2020, and Patina lists Levi's among Born x Raised's collaborators
Where it differs
- Complex describes plenty of fluorescent colors and youthful graphics, where Overkill describes Old English typography and strong colours for Born x Raised
- Golf Wang's official homepage showed footwear, eyewear, a candle and a collectible statue, and no prices
- Price vs Born x Raised
- No like-for-like price. Golf Wang's homepage showed no prices; the only dated prices we verified are Hypebae's retail prices for the 2020 Levi's collaboration in euros, such as the 501 '93 jean at EUR 140. Those are not current Golf Wang prices.
- Best for
- A founder-led Los Angeles label with fluorescent graphics and its own stores.
501 '93 jean (Levi's x Golf Wang) EUR 140 (Hypebae, May 2020) · Vintage Fit Trucker Jacket (Levi's x Golf Wang) EUR 175 (Hypebae, May 2020)
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#4 · $$–$$$
Complex says Zach Kinninger launched Basketcase and designs it. Sources disagree on the launch: a 2019 Complex article says August 2017 and a 2024 Complex interview says it formally launched in 2019. The directory lists Los Angeles, while Discobrands describes the label as run from Costa Mesa.
What it shares
- Tattoo and vintage-graphic influences: Complex says Basketcase is still heavily influenced by tattoos, vintage graphics and clothing
- Tees, hoodies and jackets: Discobrands says the output centres on washed denim, graphic tees and hoodies, workwear jackets and leather outerwear, and Born x Raised's site lists tees, hoodies and jackets
- Footwear collaborations on both sides: Complex's 2024 interview covers a New Balance Minimus MT10 released on 8 November, available only by raffle; Born x Raised has a Nike SB Dunk Low
Where it differs
- Discobrands describes religious and goth-leaning motifs and mostly neutral colours with red as an accent
- When we checked in October 2026 its webstore was password-gated and showed 'Website is closed'
- Price vs Born x Raised
- No like-for-like price. With no official price list, a SoleFeed storefront listed a Cocoon Tee at $101 and a Scar Thermal Lined Zip Hoodie at $224 without saying whether they were retail or sale prices, and HBX showed the Enter Hoodie at £60, reduced from £140. Born x Raised's own-site hoodie was $140, but the Basketcase figures are unlabelled retailer listings.
- Best for
- Tattoo-influenced graphics and raffle-only drops.
Cocoon Tee, SoleFeed listing (retail or sale not labelled) $101 (SoleFeed, Oct 2026) · Scar Thermal Lined Zip Hoodie, SoleFeed listing (retail or sale not labelled) $224 (SoleFeed, Oct 2026) · Lax Blowout Denim Blue/Black, SoleFeed listing (retail or sale not labelled) $268 (SoleFeed, Oct 2026) · Enter Hoodie, vintage black, HBX sale price £60 (was £140) (HBX, Oct 2026) · Enter Cap, black, HBX sale price £25 (was £55) (HBX, Oct 2026)
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#5 · $$–$$$
A streetwear label from Seoul, South Korea. Goodhood says it was founded in 2010 by three friends, Nadan Cho, Jonkyu Choi and Inwook Park, while HHV Journal gives 2009.
What it shares
- Logo tees, hoodies and varsity jackets: HHV Journal names hoodies, varsity jackets and classic logo T-shirts, and Born x Raised's site lists hoodies, jerseys and jackets
- Sneaker collaborations: Goodhood lists New Balance, Timberland and Clarks Originals collaborations
Where it differs
- HHV Journal describes a mixture of streetwear, workwear and techwear with performance textiles such as Pertex and GORE-TEX
- Club21 says the brand is sold through authorised retailers; we could not confirm the brand's own online store
- Price vs Born x Raised
- No like-for-like price. Goodhood lists pounds: the That Raglan Hoodie at £120 and the SP Sherpa Fleece Jacket at £180, on an undated page (checked October 2026). Born x Raised's own site lists dollars, and Patina's priced Born x Raised listings are tees, caps, socks and a football jersey, with no hoodie.
- Best for
- A Korean label with logo basics and a workwear and techwear streak.
SP Sherpa Fleece Jacket, Brown £180 (Goodhood, undated, checked Oct 2026) · That Raglan Hoodie, Bean £120 (Goodhood, undated, checked Oct 2026) · Utility Field Pant W, Forrest Camo (regular price) £165 (Goodhood, undated, checked Oct 2026)
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#6 · $$–$$$$
The brand's About page names Brendon Babenzien and Estelle Bailey-Babenzien as founders, and Hypebeast calls Babenzien a former Supreme creative director. The founding date is reported inconsistently: Hypebeast says it officially entered the streetwear scene in 2015, while Business of Fashion says 2002 with a relaunch in May 2015.
What it shares
- Skate, surf and music: Noah's About page describes the aesthetic as merging the energy of skate, surf and music culture with classic menswear, and Overkill says Born x Raised draws on skateboarding, surfing and hip-hop
- Collaborations with large brands: Wikipedia lists a partnership with adidas Originals that closed with a final SS22 series, and Patina lists Nike, Stüssy and Levi's for Born x Raised
Where it differs
- Highsnobiety describes understated staples with prep, military and nautical influences
- Highsnobiety quotes Babenzien saying that calling Noah a streetwear brand was absurd
- Price vs Born x Raised
- Higher on the two matches we could make, but the designs differ. Noah's store lists a Core Classic hoodie at $168 and a Classic Recycled Cotton tee at $58, against Born x Raised's Applique Stack Hoodie at $140 and 49ers Blockletter Tee at $50. All four are own-store prices checked in October 2026, with a $ sign and no currency code.
- Best for
- Skate-and-surf references in a more classic-menswear cut.
Classic Recycled Cotton tee $58 (no currency code shown) (official store, retail price, checked Oct 2026) · Heather Ringer tee $98 (no currency code shown) (official store, retail price, checked Oct 2026) · Core Classic hoodie $168 (no currency code shown) (official store, retail price, checked Oct 2026) · Pleated Jean $248 (no currency code shown) (official store, retail price, checked Oct 2026) · The Redford Jacket $348 (no currency code shown) (official store, retail price, checked Oct 2026) · Suede Jacket $1,598 (no currency code shown) (official store, retail price, checked Oct 2026) · Classic Leather Belt $158 (no currency code shown) (official store, retail price, checked Oct 2026) · Noah x Timex MK1 Anchor watch $248 (no currency code shown) (official store, retail price, checked Oct 2026)
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#7 · $$–$$$
Hypebeast gives Undefeated's founding as 11 September 2002 by James Bond and Eddie Cruz, with Los Angeles as the home city. Complex says the store opened on La Brea in 2001.
What it shares
- A Los Angeles brand: Hypebeast gives Los Angeles as Undefeated's home city, and Nike SB calls Born x Raised the Los Angeles brand
- Nike: Sneaker Freaker lists Undefeated x Nike collaborations including a 2018 Kobe 1 Protro, and Nike SB lists a Born x Raised Dunk released in September 2023
- Tees, crewnecks, jackets and headwear: Undefeated's site lists them, as does Born x Raised's
Where it differs
- A sneaker boutique first: Hypebeast calls it a 'premium sneaker boutique', and its site also lists Nike, Jordan and adidas footwear
- Highsnobiety describes a tally mark logo, where Overkill describes Old English typography for Born x Raised
- Price vs Born x Raised
- One close match, not a strict one. Both brands' own sites list a tee in dollars, checked October 2026: Undefeated's Aux S/S tee at $45 and Born x Raised's 49ers Blockletter Tee at $50. The designs differ, and the hoodie and crewneck are not the same garment ($140 against $120).
- Best for
- A Los Angeles sneaker-shop label with its own clothing line.
Aux S/S tee $45 (undefeated.com, Oct 2026) · Athletics crewneck $120 (undefeated.com, Oct 2026) · Racing jacket $200 (undefeated.com, Oct 2026) · Heavy Gauge Cuff Beanie $40 (undefeated.com, Oct 2026) · Rally keychain $8 (undefeated.com, Oct 2026)
At a glance
| Brand | From | Price tier | vs Born x Raised | Known for |
|---|---|---|---|---|
| Born x Raised | Los Angeles | $$–$$$ | — | Old English typography, NFL and sports-team graphics |
| Stüssy | Laguna Beach | $$–$$$ | No like-for-like price | Graphic tees, surf roots, Nike collaborations |
| Pleasures | Los Angeles | $$–$$$ | No like-for-like price | Punk and grunge references, collaborations |
| Golf Wang | Los Angeles | $$–$$$ | No like-for-like price | Fluorescent colours, Levi's collaboration |
| Basketcase | Los Angeles | $$–$$$ | No like-for-like price | Tattoo-influenced graphics, denim |
| thisisneverthat | Seoul | $$–$$$ | No like-for-like price | Logo basics, performance textiles, collaborations |
| Noah | New York City | $$–$$$$ | Not cheaper | Classic menswear with skate and surf references |
| Undefeated | Los Angeles | $$–$$$ | No like-for-like price | Nike collaborations, tally mark logo |
Price tiers use the directory's $–$$$$$ scale and describe typical retail positioning, not exact prices.
A note on dupes and replicas
We don't list replicas. Born x Raised sells through bornxraised.com, and Overkill and Patina Supply also carry the label, so those are the clearer routes. We found no source on how Born x Raised handles counterfeits, so we make no claim about it.
A genuine alternative is a different brand with its own designs. The picks above were chosen on that basis: each is a separate brand selling under its own name.
Frequently asked questions
What are the best brands like Born x Raised?
In our assessment, Stüssy, Pleasures and Golf Wang come closest: graphic-led labels with surf, punk and music references. Stüssy is also a Born x Raised collaborator, according to Patina.
Are there cheaper brands like Born x Raised?
We could not show a clear case. On different designs, Noah's tee and hoodie list higher than Born x Raised's on their own sites. Undefeated's Aux tee is $45 against Born x Raised's $50, a close but not like-for-like match; the other picks list pounds, euros or unlabelled retailer prices on different items.
Who founded Born x Raised?
Nike SB says it was founded in 2013 by Chris 'Spanto' Printup and Alex '2Tone' Erdmann; Patina gives the same founders. Overkill's blog gives 2011 as the year.
Who owns Born x Raised?
We could not find a source that says who owns the company. Overkill says the label continues under Printup's longtime partner and team after his death in 2023.
Is there a Born x Raised dupe?
We don't list replicas. Each brand on this page sells under its own name; we do not list replica sellers.
How much does Born x Raised cost?
The brand's site listed a 49ers tee at $50, a hoodie at $140 and a bomber jacket at $275 when checked in October 2026.
How we chose these brands
We shortlisted seven brands from the directory whose story, look or collaboration style overlaps with Born x Raised, using only brands whose research records we have completed. Facts such as founding, ownership and prices come from the numbered sources in each brand's research record, opened and checked in October 2026, and the page text was then checked against them by an independent pass. Rankings, 'what it shares' and 'best for' are our editorial judgement: no reputable source we found compares most of these brands to Born x Raised directly. Price comparisons are like for like only where the garment, currency and listing type are comparable; otherwise we say so. Prices are single snapshots from retailers and brand sites and will change.
Sources
- Nike SB: Born x Raised (Sail Box Era)
- Overkill: A declaration of love for the real Los Angeles
- ATTN Agency: Born x Raised review
- Patina Supply: Born x Raised
- Overkill: Born x Raised collection
- Yo! Venice: Founder of Venice-based Born x Raised dies (2023)
- Born x Raised: homepage
- Born x Raised: all products
- Complex: The oral history of Stüssy, part 1
- Wikipedia: Stüssy
- Farfetch: Stüssy history and sizing guide
- HBX: Basic Stussy L/S T-Shirt
- StockX: Basic Stussy Thermal Woodland Camo
- Stadium Goods: 8 Ball Fade Hoodie
- StockX: Micro Ripstop Down Jacket
- StockX: Big Ol' Denim Jean
- StockX: Nike x Stussy NRG Bucket Hat
- TITLE: Interview with Alex James of Pleasures
- Sneaker Freaker: Pleasures x Puma interview
- West NYC: Pleasures
- FEATURE: Pleasures
- HBX: Pleasures x Hypebeast (2017)
- FRAME: Pleasures
- Foot District: Pleasures
- Wikipedia: Golf Wang
- Complex: How Golf Wang evolved (2020)
- Golf Wang: Official site
- Hypebae: Levi's x Golf Wang (2020)
- Complex: ComplexCon Long Beach 2019 brands to watch
- Complex: Basketcase x New Balance Minimus MT10 interview (2024)
- Discobrands: Basketcase
- Basketcase official site
- SoleFeed: Basketcase Gallery
- HBX: Enter Hoodie
- HBX: Enter Cap
- Goodhood: The history of thisisneverthat
- END.: Navigating global cultures with thisisneverthat (2020)
- HHV Journal: thisisneverthat
- Club21: thisisneverthat
- Hypebeast: Noah brand page
- Business of Fashion: Brendon Babenzien and Estelle Bailey-Babenzien
- Noah: About page
- Highsnobiety: Noah clothing guide
- Highsnobiety: Brendon Babenzien on Noah's 10-year anniversary
- Wikipedia: Noah (brand)
- Noah: official store, shop
- Noah: official store, tees
- Noah: official store, accessories
- Hypebeast: Undefeated brand profile
- Highsnobiety: Undefeated
- Complex: Sneaker Spaces, Undefeated
- Sneaker Freaker: A brief history of Undefeated x Nike (2021)
- Undefeated: official store