Brands like CMF Comfy Outdoor Garment: 6 alternatives, from Purple Label to Arc'teryx

The closest matches to CMF Comfy Outdoor Garment, in our view, are THE NORTH FACE Purple Label and Arc'teryx: outdoor-based labels that sit between technical gear and streetwear. Highsnobiety calls CMF a Japanese label based out of Harajuku, Tokyo, with a reputation for outdoor-focused apparel and accessories; Hypebeast describes Purple Label as a Japan-exclusive imprint that blends casual wear with technical fabrics; and Wikipedia says Arc'teryx began in 1989 in North Vancouver.

CMF is a small label, and our sources are thin on its history. A UK retailer, This Thing Of Ours, wrote in October 2020 that a person named Makoto is the brand's designer and owner, and we found no source that gives a founding year (see the note on CMF's origin in the FAQ). We have sorted the picks by what you are probably after: technical outdoor wear from Japan, bigger outdoor names, or Italian and European technical sportswear.

Last verified · 41 sources checked · how we chose

The short answer

  • Closest overall

    THE NORTH FACE Purple Label

    A Japanese outdoor line that Houyhnhnm describes as urban outdoor.

  • The big outdoor name

    Arc'teryx

    Began in 1989 in North Vancouver and now sits within Amer Sports, per Wikipedia and the brand's site.

  • Functional menswear with skate roots

    Norse Projects

    Lex.dk describes a functional aesthetic bridging skate culture and Nordic minimalism.

  • Italian technical sportswear

    C.P. Company

    Wikipedia dates garment dyeing to 1974, and Common Cultured lists the Goggle jacket under 1988.

  • Italian, badge-led

    Stone Island

    BSTN describes the compass badge as a defining feature of Stone Island garments.

  • Techwear from Kyiv

    Riot Division

    Kyiv Independent describes agile tech-wear such as balaclavas and combat-style cargo pants.

What 'like CMF' usually means

In our view, people looking for alternatives want one of three things: the function (shells, overshirts and technical fabrics), the Japanese outdoor look or the rarity of a small label sold through a few stores. Few brands deliver more than one.

Highsnobiety lists CMF's Spring/Summer 2023 pieces as waterproof overshirts with detachable pockets, mesh headwear, cropped hooded gilets and knee-length anoraks. This Thing Of Ours calls the Scale PO Shell Jacket heavily military influenced and describes the Slash Shell Jacket as featuring an asymmetric zip design. Highsnobiety describes CMF as part of the Lost Hills store collective.

CMF's prices appear in two currencies on two retailers' pages: This Thing Of Ours lists pounds, such as a Lightweight Slow Dry Pocket Tee at £65 and W Tuck Pants at £145, and the Lost Hills webshop lists yen, such as the CMF-Octa Hoodie at ¥16,000, with a higher figure in parentheses that appears to include tax. Both were undated and checked in October 2026. We call a pick cheaper only where it lists a comparable item in the same currency from a comparable source. None did, so every price note below says 'no like-for-like price'.

6 brands like CMF Comfy Outdoor Garment, ranked by how close they get

  1. #1 · $$$–$$$$

    T

    THE NORTH FACE Purple Label

    2003Tokyo, Japan

    The closest match in our view. Hypebeast describes Purple Label as an imprint of The North Face blending casual wear with technical fabrics, and Goldwin's history says nanamica began marketing Purple Label products in 2003.

    What it shares

    • A Japanese outdoor label: Hypebeast calls Purple Label Japan-exclusive, and Highsnobiety calls CMF a Japanese label
    • Technical fabrics in an urban cut: Houyhnhnm describes Purple Label's style as urban outdoor, naming 65/35 cloth and a trail jacket, and HBX describes CMF's range as high-performance technical clothing that is packable and multifunctional
    • Hard to find outside Japan: Highsnobiety says Purple Label is hard to get unless you are in Japan, and CMF is sold through the Lost Hills collective and a few retailers

    Where it differs

    • Highsnobiety says Purple Label is owned by Goldwin, which holds the exclusive rights to sell The North Face in Japan and South Korea; This Thing Of Ours names Makoto as CMF's designer and owner
    • Goldwin's history says nanamica commenced marketing Purple Label products in 2003, and Hypebeast lists collaborations including BEAMS and Palace
    Price vs CMF Comfy Outdoor Garment
    No like-for-like price. Both list yen, but the sources differ: the retailer Forget-me-nots listed Purple Label's Field Long Sleeve Striped Tee at ¥16,500 (checked October 2026), and Houyhnhnm gave a 65/35 Trail Jacket at ¥35,200 in March 2022, while the Lost Hills webshop listed CMF's CMF-Octa Hoodie at ¥16,000 and Woven Down Vest at ¥38,000, with higher figures in parentheses. The items, sellers and dates differ, and the tax status of Purple Label's figures is not stated.
    Best for
    A Japanese technical-outdoor label with an urban cut.

    Field Long Sleeve Striped Tee ¥16,500 (Forget-me-nots, Oct 2026) · Cordura Nylon Shoulder Bag ¥13,200 (Forget-me-nots, Oct 2026) · 65/35 Trail Jacket (nanamica capsule) ¥35,200 (Houyhnhnm, 7 March 2022) · 65/35 Trail Pants (nanamica capsule) ¥23,100 (Houyhnhnm, 7 March 2022)

  2. #2 · $$$–$$$$

    Arc'teryx logo

    Arc'teryx

    1989Vancouver, Canada

    Wikipedia says Arc'teryx began in 1989 in North Vancouver, British Columbia, as Rock Solid and was re-branded in 1991, and the brand's site labels it an Amer Sports brand.

    What it shares

    • Technical outerwear: OutdoorGearLab reviewed the Beta SL shell with a list price of $500 USD in March 2025, and Highsnobiety lists CMF's SS23 waterproof overshirts
    • A streetwear following: Wikipedia credits the term gorpcore to a 2017 article in The Cut, and Highsnobiety reported the Palace x Arc'teryx capsule and Off-White's use of Arc'teryx jackets in 2020
    • Aimed at outdoor use: Wikipedia describes Amer Sports' Arc'teryx as outdoor apparel for mountaineering and alpine sports; HBX describes CMF's range as technical, packable and multifunctional

    Where it differs

    • Far larger and corporate: Wikipedia says Amer Sports bought it in 2005, and its Amer Sports article lists Anta Sports first among owners at 44.5%, with no as-of date; This Thing Of Ours names an individual, Makoto, as CMF's owner
    • Wikipedia describes Veilance as Arc'teryx's luxury streetwear line and LEAF as a law-enforcement division
    Price vs CMF Comfy Outdoor Garment
    No like-for-like price. Arc'teryx's Canadian storefront showed a Cormac Hoody at $120.00 with only a dollar sign, and evo (Canada) listed a Cormac Hoodie at CA$100.00, sold out (checked October 2026). CMF's prices are in pounds and yen on different items.
    Best for
    The best-known outdoor name, with the widest availability.

    Beta SL jacket (previously Beta LT), list price $500 USD (OutdoorGearLab review, 5 March 2025) · Cormac Hoody, arcteryx.com Canadian storefront $120.00 (dollar sign only) (arcteryx.com, Oct 2026) · Cormac Hoodie, evo Canada (Serene Heather, sold out) CA$100.00 (evo, Oct 2026)

  3. #3 · $$–$$$$

    Norse Projects logo

    Norse Projects

    2004Copenhagen, Denmark

    Wikipedia says Norse Projects was founded in 2004 as a retail streetwear shop and art gallery in Copenhagen, and FashionUnited credits Anton Juul, Mikkel Gronnebaek and Tobia Sloth as founders.

    What it shares

    • Functional outerwear: Norse's official site describes outerwear built to move between overshirt and jacket and lists a Gore-Tex collection; Highsnobiety lists CMF's SS23 waterproof overshirts
    • Outdoor and workwear influences: Wikipedia says Norse blends influences from streetwear and classical workwear with high-end fashion; This Thing Of Ours calls one CMF jacket heavily military influenced
    • Technical-fabric work: Highsnobiety says Norse most recently worked with GORE-TEX on its signature jackets, without a year

    Where it differs

    • Lex.dk says all three Norse founders came from the skate scene; CMF's history is not documented in our sources
    • Wikipedia's infobox lists menswear, womenswear and sunglasses, where CMF's range in our sources is outdoor apparel and accessories
    Price vs CMF Comfy Outdoor Garment
    No like-for-like price. END. listed euros: the Standard T-Shirt in white at €70 and the Standard Hoodie at €225 (checked October 2026, undated). CMF's tee is listed in pounds at £65, so we do not compare them.
    Best for
    Understated functional menswear with technical outerwear.

    Standard T-Shirt, White €70 (END., Oct 2026) · Standard Hoodie, Black or Dark Navy €225 (END., Oct 2026) · Standard Chinos, Dark Navy €199 (END., Oct 2026) · Arresskov Compact Cotton Shirt Jacket, Dark Navy €265 (END., Oct 2026)

  4. #4 · $$–$$$$

    C.P. Company logo

    C.P. Company

    1971Italy

    C.P. Company's site says Massimo Osti founded Chester Perry in 1971 and that it was renamed C.P. Company in 1978; Wikipedia and MAM-e give Bologna.

    What it shares

    • Military and workwear in technical clothing: C.P. Company's site describes a blend of military, workwear and sportswear influences; This Thing Of Ours calls CMF's Scale PO Shell Jacket heavily military influenced
    • Function-led details: Common Cultured describes the Goggle jacket's hood lenses and wrist lens; Highsnobiety describes CMF's SS23 overshirts with detachable pockets

    Where it differs

    • Italian and much older, with MAM-e saying it moved through several owners before Tristate Holdings bought it in December 2015
    • Wikipedia lists 50th-anniversary collaborations with Patta, adidas Spezial, Barbour, Clarks Originals and Emporio Armani, and a 2023 collaboration with Palace Skateboards
    Price vs CMF Comfy Outdoor Garment
    No like-for-like price. cpcompany.com listed pounds: the Eco-Chrome R Goggle Jacket at £975, the Hooded Gilet at £750 and the Flatt Nylon Lens Overshirt at £595 (checked October 2026). We found no brand-site tee or hoodie price for C.P. Company, and CMF's listed pound items are a tee, pants and a backpack.
    Best for
    Italian technical sportswear with a long garment-dyeing history.

    Eco-Chrome R Mixed Re-Colour Goggle Jacket, cpcompany.com £975.00 (cpcompany.com, Oct 2026) · Eco-Chrome R Mixed Re-Colour Hooded Gilet, cpcompany.com £750.00 (cpcompany.com, Oct 2026) · Flatt Nylon Lens Re-Colour Overshirt, cpcompany.com £595.00 (cpcompany.com, Oct 2026) · Jersey 30/1 label print crew T-shirt, Archivio85 (original €99.95, sale €79.95, out of stock) €79.95 sale (Archivio85, Oct 2026) · Garment dyed Chrome-R lens pocket cargo pants, Archivio85 (original €329.95, sale €179.95, out of stock) €179.95 sale (Archivio85, Oct 2026) · Pro-Tek shell lens detail hooded jacket, Archivio85 (original €399.95, sale €269.95, out of stock) €269.95 sale (Archivio85, Oct 2026) · Chrome nylon bucket hat, Archivio85 (original €129.95, sale €99.95, out of stock) €99.95 sale (Archivio85, Oct 2026)

  5. #5 · $$$–$$$$

    Stone Island logo

    Stone Island

    1982Italy

    Wikipedia says Massimo Osti founded Stone Island in 1982 in Ravarino, Italy, and Business of Fashion reported that Moncler announced in December 2020 that it would acquire the brand.

    What it shares

    • Functional, military-inspired details: Wikipedia describes the aesthetic as sportswear and nautical influences with military-inspired details and a functional look; This Thing Of Ours calls one CMF jacket heavily military influenced
    • Collaborations with sportswear names: Wikipedia lists Adidas, New Balance, Supreme, Nike (NikeLab) and Dior, among others

    Where it differs

    • Badge-led: BSTN describes the compass badge as a defining feature of Stone Island garments, and Highsnobiety ties the brand to football terrace culture
    • Owned by Moncler since a deal announced in December 2020; Wikipedia gives 31 March 2021 as the completion date
    Price vs CMF Comfy Outdoor Garment
    No like-for-like price. END. Canada listed Canadian dollars: a Patch Logo T-shirt at CA$275 and a Garment Dyed Hoodie at CA$560 (checked October 2026). CMF's pound and yen prices are on different items from different retailers.
    Best for
    The best-known Italian technical label, if you want a recognisable badge.

    Patch Logo T-shirt, END. Canada CA$275 (END. Canada, Oct 2026) · Garment Dyed Hoodie, END. Canada (Sage on sale at CA$364) CA$560 (END. Canada, Oct 2026) · Garment Dyed Crew Neck Sweatshirt, END. Canada (Mustard on sale at CA$333) CA$475 (END. Canada, Oct 2026) · Patch Logo Polo, END. Canada CA$309 to CA$325 (END. Canada, Oct 2026)

  6. #6 · $$–$$$

    Riot Division logo

    Riot Division

    2010Kyiv, Ukraine

    The brand's About page says Riot Division was founded in 2010 in Kyiv and names Oleg Moroz as founder. Kyiv Independent says Moroz started it as an online store.

    What it shares

    • Techwear: Kyiv Independent describes agile tech-wear clothing and a line of suits with a water-repellent coating; HBX describes CMF as high-performance technical clothing
    • Bags and accessories: the brand's site groups its range into outerwear, tops, bottoms, accessories and a women's collection, and This Thing Of Ours lists a CMF Backpackerz 32 backpack
    • A Japan link: Moroz writes that his passion for Japan, its culture and language will permeate the collections; Highsnobiety calls CMF a Japanese label

    Where it differs

    • Kaltblut says the label evolved from a mono-product brand of balaclava hoodies, and Kyiv Independent names balaclavas and combat-style cargo pants
    • The brand's site lists collaborations named RD x SOFUA and RD x LUBART, with no dates or details
    Price vs CMF Comfy Outdoor Garment
    No like-for-like price. The retailer mojave.group listed Ukrainian hryvnia with no date: T-shirts at ₴2,500 and the NOBODY hoodie at ₴6,500. CMF is listed in pounds and yen.
    Best for
    Techwear from a Kyiv label with its own flagship.

    NOBODY hoodie ₴6,500 (mojave.group (retailer), undated, checked Oct 2026) · Trident T-shirt ₴2,500 (mojave.group (retailer), undated, checked Oct 2026) · 4308 Steel T-shirt ₴2,500 (mojave.group (retailer), undated, checked Oct 2026) · Lightweight Urban Bag Modified ₴3,500 (mojave.group (retailer), undated, checked Oct 2026) · Triangle Bomber Gen.2 (sale price, was ₴8,900) ₴5,340 (mojave.group (retailer), undated, checked Oct 2026) · 2 Pockets Pants Gen.3 SS24 (sale price, was ₴7,500) ₴6,000 (mojave.group (retailer), SS24 tag, checked Oct 2026)

At a glance

Brand From Price tier vs CMF Comfy Outdoor Garment Known for
CMF Comfy Outdoor Garment Tokyo $$–$$$$ — Outdoor-focused apparel, shell jackets, sold through Lost Hills
THE NORTH FACE Purple Label Tokyo $$$–$$$$ No like-for-like price nanamica collaboration, Japan-only releases
Arc'teryx Vancouver $$$–$$$$ No like-for-like price Shell jackets, Veilance, gorpcore following
Norse Projects Copenhagen $$–$$$$ No like-for-like price Understated staples, Gore-Tex outerwear
C.P. Company Italy $$–$$$$ No like-for-like price Goggle Jacket, garment dyeing
Stone Island Italy $$$–$$$$ No like-for-like price Compass patch, garment-dyed outerwear
Riot Division Kyiv $$–$$$ No like-for-like price Balaclavas, combat-style cargo pants

Price tiers use the directory's $–$$$$$ scale and describe typical retail positioning, not exact prices.

A note on dupes and replicas

We don't list replicas. CMF appears at the Lost Hills webshop, at the UK retailer This Thing Of Ours and on an HBX brand page, so those are the clearer routes. We found no source on how CMF handles counterfeits, so we make no claim about it.

A genuine alternative is a different brand with its own designs. The picks above were chosen on that basis: each is a separate brand selling under its own name.

What is a legit check?

Frequently asked questions

What are the best brands like CMF Comfy Outdoor Garment?

In our assessment, THE NORTH FACE Purple Label and Arc'teryx come closest: outdoor-based labels with technical fabrics; Wikipedia's gorpcore entry covers outdoor gear worn as streetwear. Norse Projects is the pick if you want functional menswear with skate roots.

Are there cheaper brands like CMF?

We could not show a clear case. CMF is listed in pounds at one retailer and yen at another, while the alternatives list euros, dollars, yen, Canadian dollars or hryvnia on different items, so we found no like-for-like price.

Where is CMF from, and when was it founded?

Highsnobiety calls CMF a Japanese label based out of Harajuku, a district in Shibuya, Tokyo, while the Lost Hills site, which carries CMF, gives its own address in Taito-ku, Tokyo. We found no opened source that gives a founding year. A personal Substack post says a family operated out of Seattle since 1915 and began under the name Seattle Quilt Manufacturing Company, with no date given for that name, but it does not say that firm became the Japanese label, so we do not give a founding year or a Seattle origin.

Who owns CMF?

This Thing Of Ours wrote on 30 October 2020 that Makoto is the brand's designer and owner, without giving a surname.

Is there a CMF dupe?

We don't list replicas. Each brand on this page sells under its own name; we do not list replica sellers.

Where can you buy CMF?

The Lost Hills webshop lists CMF products, and so does This Thing Of Ours; HBX has a brand page that describes the range but shows no product prices.

How we chose these brands

We shortlisted six brands from the directory whose function, look or ownership overlaps with CMF, using only brands whose research records we have completed. Facts such as ownership and prices come from the numbered sources in each brand's research record, opened and checked in October 2026, and the page text was then checked against them in October 2026. We found no source that gives CMF's founding year, so this page gives none. Rankings, 'what it shares' and 'best for' are our editorial judgement: no reputable source we found compares most of these brands to CMF directly. Price comparisons are like for like only where the garment, currency and listing type are comparable; none were, so we show each brand's own figures. Prices are single snapshots from retailers and brand sites and will change.

Sources

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