Brands like Noah: 6 alternatives, from New York menswear to Supreme

The closest match to Noah, in our view, is Aimé Leon Dore: another New York label that mixes classic menswear with streetwear and has a flagship on Mulberry Street. Noah's About page names Brendon Babenzien and Estelle Bailey-Babenzien as founders and a flagship at 195 Mulberry St. in Soho; Wikipedia says Aimé Leon Dore was founded in March 2014 by Teddy Santis and lists its flagship on Mulberry Street. For the Supreme connection, look at Supreme itself: Business of Fashion says Babenzien spent 14 years as Supreme's design director.

Sources disagree on when Noah began. Wikipedia gives 2015, Hypebeast says Noah officially entered the streetwear scene that year, and Business of Fashion says Babenzien first founded it in 2002 and relaunched it in May 2015. We have sorted the picks by what you are probably after: the New York menswear look, the Supreme lineage, or workwear and skate roots from further afield.

Last verified · 56 sources checked · how we chose

The short answer

  • Closest overall

    Aimé Leon Dore

    Highsnobiety describes a mix of classic menswear and streetwear with an urban preppy character.

  • Bigger New York name

    Kith

    Wikipedia says it began as a footwear retailer and expanded into streetwear, fashion and lifestyle.

  • Where the founder came from

    Supreme

    Business of Fashion says Babenzien was Supreme's design director for 14 years.

  • Workwear with a skate team

    Carhartt WIP

    HBX calls it the streetwear version of Carhartt.

  • Scandinavian, skate-rooted menswear

    Norse Projects

    Lex.dk describes a functional aesthetic bridging skate culture and Nordic minimalism.

  • Older surf-born graphics

    Stüssy

    Complex describes a surfboard shaper who made graphic T-shirts with his last name.

What 'like Noah' usually means

In our view, alternatives tend to offer one of three things: the look (classic menswear shapes with a skate or surf edge), the lineage (the Supreme connection and a rolling release model) or the values (Noah's public stance on social issues and sustainability). Few brands offer more than one.

Noah's About page describes the aesthetic as merging the energy of skate, surf and music culture with an appreciation of classic menswear. Highsnobiety describes understated staples with prep, military and nautical influences. Babenzien does not accept the streetwear label: Highsnobiety quotes him saying that calling Noah a streetwear brand was absurd, though Hypebeast still places the label in the streetwear scene.

Noah's own store lists prices with a $ sign and no currency code: a Classic Recycled Cotton tee at $58, a Core Classic hoodie at $168 and a Pleated Jean at $248 (retail, October 2026). We compare a pick's prices only where it lists a comparable item in the same format; where it prices in euros or the figures come from a marketplace, we say 'no like-for-like price'.

6 brands like Noah, ranked by how close they get

  1. #1 · $$–$$$$

    Aimé Leon Dore logo

    Aimé Leon Dore

    2014New York City, United States

    The closest match in our view. Wikipedia says Aimé Leon Dore was founded in March 2014 by Teddy Santis, and Highsnobiety describes a mix of classic menswear and streetwear.

    What it shares

    • New York menswear with a streetwear edge: Highsnobiety calls ALD's style an urban preppy mix of classic menswear and streetwear, and Noah's About page describes skate, surf and music culture merged with classic menswear
    • A Mulberry Street flagship: Wikipedia says ALD's 2019 flagship is on Mulberry Street, and Noah's About page names its flagship at 195 Mulberry St.
    • Footwear partnerships: Wikipedia lists ALD collaborations with New Balance from 2019, and Wikipedia lists an adidas Originals partnership for Noah with releases in 2020, 2021 and a final SS22 series

    Where it differs

    • The Fashion Law reported in January 2022 that LVMH Luxury Ventures took a minority stake in ALD; we found no source on who owns Noah
    • Cassius's review of ALD's Fall/Winter 2021 collection says the promo video used Greek heritage imagery; the Noah About page says it donates portions of its profits and joined 1% for the Planet in 2019
    Price vs Noah
    Pricier on the nearest items we could set side by side, though the cuts differ. Both brands' own stores show a $ sign with no currency code (October 2026): ALD's Micro Logo tee is $85 and its Tonal Logo hoodie $195, against Noah's Classic Recycled Cotton tee at $58 and Core Classic hoodie at $168. We do not pair the denim, because the cuts differ.
    Best for
    The nearest New York menswear label, at a higher price.

    Micro Logo tee $85 (no currency code shown) (official store, listed price, checked Oct 2026) · Tonal Logo hoodie $195 (no currency code shown) (official store, listed price, checked Oct 2026) · Saint George track jacket $300 (no currency code shown) (official store, listed price, checked Oct 2026) · Relaxed Fit denim $300 (no currency code shown) (official store, listed price, checked Oct 2026)

  2. #2 · $$$–$$$$

    Kith logo

    Kith

    2011New York City, United States

    Wikipedia says Kith was established in New York City in 2011, when Ronnie Fieg opened an apparel and footwear boutique called Kith NYC on 11 November 2011.

    What it shares

    • A founder-led New York label: Wikipedia describes Fieg as founder, chief executive officer and creative director, and Business of Fashion says Babenzien designs Noah's clothing
    • Large collaborations: Wikipedia lists a six-month Nike pop-up from July 2016 and a Versace partnership, and Wikipedia lists an adidas Originals partnership for Noah with releases in 2020, 2021 and a final SS22 series
    • A New York retail start: Highsnobiety's timeline lists Kith's first stores in Manhattan and Brooklyn, and Noah's flagship is in Soho

    Where it differs

    • Much broader: Kith's site navigation lists Kith Women, Kids, Baby and Ivy, and Wikipedia says Kith Treats is a cereal bar; Noah's store lists menswear categories such as outerwear, shirts, tees, pants and denim
    • Kith began as a footwear retailer, where Business of Fashion says Noah began as a pop-up shop and adopted Supreme's rolling drop model
    Price vs Noah
    No like-for-like price. We did not find current prices on kith.com. StockX's retail-price field shows US$75 for a Classic Logo long-sleeve tee released in 2018 and US$175 for the Classic Logo Nelson Hoodie released in December 2025. Noah's own store lists a Classic Recycled Cotton tee at $58 and a Core Classic hoodie at $168, but that is a brand store against a marketplace field.
    Best for
    A larger New York name with a broader range.

    Classic Logo long-sleeve tee, heather grey (men's) US$75 (StockX retail price field, released 5 Nov 2018) · Classic Logo Nelson Hoodie, Nocturnal US$175 (StockX retail price field, released 1 Dec 2025) · Kith x BMW wool coaches jacket, black (collaboration) US$695 (StockX retail price field, released 6 Dec 2024) · New Balance 2011 Kith, Leaf Green (collaboration) $200 (currency inferred from the page) (StockX retail price field, released 29 Jun 2026) · US pocket tee US$48 (Kith post, 6 Apr 2015) · Classics short-sleeve frayed hoody US$125 (Kith post, 6 Apr 2015) · Classics Frayed Bleecker short US$84 (Kith post, 6 Apr 2015)

  3. #3 · $$–$$$$

    Supreme logo

    Supreme

    1994New York City, United States

    Wikipedia says Supreme was established in Manhattan in April 1994, and Complex credits James Jebbia as founder. Business of Fashion says Babenzien was Supreme's design director for 14 years.

    What it shares

    • Shared lineage: Business of Fashion says Babenzien left Supreme in 2015 to relaunch Noah, and that Noah adopted the rolling drop model Supreme used, releasing weekly rather than seasonally
    • A New York base: Wikipedia places Supreme in Manhattan, and Noah's flagship is on Mulberry Street in Soho
    • Collaborations: Complex mentions a Supreme collaboration with Louis Vuitton for SS17, and Wikipedia lists collaborations with Jerry Lorenzo and Vuarnet for Noah

    Where it differs

    • Skate- and hip-hop-centred, per Wikipedia, where Noah's About page pairs skate, surf and music with classic menswear
    • VF Corporation completed its purchase of Supreme in December 2020, and Fortune reported in July 2024 that VF had reached a deal to sell it
    Price vs Noah
    No like-for-like price. We could not read supreme.com; StockX's labelled retail figures are $64 for the Small Box Tee (SS26) and $168 for the Box Logo Hooded Sweatshirt (FW25) (checked October 2026). Noah's own store lists a $58 tee and a $168 hoodie, but that is a brand store against a marketplace field.
    Best for
    The label Noah's founder helped build, if you want the original.

    Small Box Tee (SS26, white) $64 (StockX-labelled retail price, checked Oct 2026) · Box Logo Hooded Sweatshirt (FW25, white) $168 (StockX-labelled retail price, checked Oct 2026) · Regular Jean (FW25, washed indigo) $168 (StockX-labelled retail price, checked Oct 2026)

  4. #4 · $$

    Carhartt WIP logo

    Carhartt WIP

    1994Germany

    The brand's newsroom says Carhartt WIP was established in 1994 by Edwin Faeh; HBX calls it the streetwear version of Carhartt.

    What it shares

    • Skate links: in a 2015 Hypebeast interview Faeh said the brand has had its skate team since 1996, and Wikipedia lists a Noah collaboration with Frog Skateboards
    • Overlapping partners: Carhartt WIP's US about page lists Converse, Nike, Patta and Vans among its collaborators, and Highsnobiety lists a Noah Vans sneaker

    Where it differs

    • A wide retail footprint: the newsroom says it operates over 100 brick and mortar stores across Europe, Asia and the US
    • Not founder-designed menswear: its timeline runs through distributing Carhartt in Europe and a licence to manufacture Carhartt products outside the USA
    Price vs Noah
    No like-for-like price. Urban Industry listed the Bronson T-shirt at €48.95 and END. (UK) the Hooded Chase Crew Sweat at £69 (checked October 2026), in euros and pounds from retailers; Noah's store lists dollars.
    Best for
    Workwear-based staples with a skate team behind them.

    Chase T-shirt, Shale/Gold €39.99 (sale) (Impericon, Oct 2026) · Bronson T-shirt €48.95 (Urban Industry, Oct 2026) · Hot Rat T-shirt €38.95 (sale; regular €48.95) (Urban Industry, Oct 2026) · Hooded Chase Crew Sweat, Grey Heather & Gold £69 (END. (UK), Oct 2026) · Hooded American Script Sweat, Black £53 (sale; was £89) (END. (UK), Oct 2026) · Single Knee Pant, Blue Worn Used Wash £87.95 (sale; regular £119.95) (Urban Industry, Oct 2026) · OG Detroit Jacket, Black (Grind Wash) €169.95 (sale; regular €282.95) (Urban Industry, Oct 2026) · Michigan Coat, Cozy Blue colourway $147 (sale; was $245) (Gear Patrol, 1 July 2026) · Chase socks €16.95 (Urban Industry, Oct 2026)

  5. #5 · $$–$$$$

    Norse Projects logo

    Norse Projects

    2004Copenhagen, Denmark

    Wikipedia says Norse Projects was founded in 2004 as a retail streetwear shop and art gallery in Copenhagen, and FashionUnited credits Anton Juul, Mikkel Gronnebaek and Tobia Sloth as founders.

    What it shares

    • Menswear with a skate background: Lex.dk says the three founders came from the skate scene and describes a functional aesthetic that bridges skate culture and Nordic minimalism; Noah's About page describes skate, surf and music culture merged with classic menswear
    • Footwear collaborations: Highsnobiety says Norse worked with Vans in 2013 and on adidas and New Balance silhouettes in 2017; Highsnobiety lists a Noah Vans sneaker
    • Workwear influences: Wikipedia says Norse blends streetwear and classical workwear with high-end fashion

    Where it differs

    • A Copenhagen label, with a Scandinavian approach to simplicity according to Urban Industry
    • Norse's official site lists Gore-Tex among its named collections; Noah's About page highlights its charitable giving and 1% for the Planet membership
    Price vs Noah
    No like-for-like price. END. listed euros: the Standard T-Shirt in white at €70 and the Standard Hoodie at €225 (checked October 2026, undated). Noah's own store lists a $58 tee and a $168 hoodie in dollars, so we do not compare them.
    Best for
    Understated menswear from a Danish label with skate roots.

    Standard T-Shirt, White €70 (END., Oct 2026) · Standard Hoodie, Black or Dark Navy €225 (END., Oct 2026) · Standard Chinos, Dark Navy €199 (END., Oct 2026) · Arresskov Compact Cotton Shirt Jacket, Dark Navy €265 (END., Oct 2026)

  6. #6 · $$–$$$

    Stüssy logo

    Stüssy

    1980Laguna Beach, United States

    Complex describes Shawn Stüssy as a surfboard shaper who started making graphic T-shirts with his last name on them; Wikipedia places the brand in Laguna Beach in the early 1980s.

    What it shares

    • Surf and skate-adjacent roots: Complex describes a surfboard shaper turning to T-shirts, and Noah's About page names surf culture among its influences
    • Nike partnerships: Wikipedia reports a 2025 Nike and Stüssy release of boots and apparel, and Wikipedia describes an adidas Originals partnership for Noah with releases in 2020, 2021 and a final SS22 series

    Where it differs

    • Older and California-born: Wikipedia places it in Laguna Beach and says that as of 2017 the Sinatra family owns it; we found no ownership source for Noah
    • Complex quotes Paul Mittleman calling Stüssy a brand of the remix, not of Americana, where Highsnobiety lists prep, military and nautical references for Noah
    Price vs Noah
    No like-for-like price. We could not capture prices from stussy.com; StockX lists retail prices of $80 for a thermal top and $160 for the Big Ol' Denim Jean (checked October 2026). Noah's own store lists a $58 tee and a $248 Pleated Jean, but that is a brand store against a marketplace field.
    Best for
    Surf-born graphic basics from an older, widely stocked label.

    Basic Stussy Thermal Woodland Camo $80 (StockX retail price, released 6 Sep 2025, checked Oct 2026) · Micro Ripstop Down Jacket, Jet Black $325 (StockX retail price, released 25 Oct 2025, checked Oct 2026) · Big Ol' Denim Jean, Black $160 (StockX retail price, StockX release 2024, checked Oct 2026) · Nike x Stussy NRG Bucket Hat, Black $50 (StockX retail price, StockX release 2022, checked Oct 2026)

At a glance

Brand From Price tier vs Noah Known for
Noah New York City $$–$$$$ — Classic menswear with skate and surf influence, Supreme lineage, adidas Originals partnership
Aimé Leon Dore New York City $$–$$$$ Not cheaper Preppy menswear, New Balance collaborations
Kith New York City $$$–$$$$ No like-for-like price Footwear collaborations, broad lifestyle range
Supreme New York City $$–$$$$ No like-for-like price Box logo, skate and hip-hop roots
Carhartt WIP Germany $$ No like-for-like price Workwear, Detroit jacket, skate team
Norse Projects Copenhagen $$–$$$$ No like-for-like price Understated staples, Nordic minimalism
Stüssy Laguna Beach $$–$$$ No like-for-like price Graphic tees, Nike collaborations

Price tiers use the directory's $–$$$$$ scale and describe typical retail positioning, not exact prices.

A note on dupes and replicas

We don't list replicas. Noah sells through noahny.com, and Wikipedia lists Dover Street Market stores in Los Angeles and London as retail locations, so those are the clearer routes. We found no source on how Noah handles counterfeits, so we make no claim about it.

A genuine alternative is a different brand with its own designs. The picks above were chosen on that basis: each is a separate brand selling under its own name.

What is a legit check?

Frequently asked questions

What are the best brands like Noah?

In our assessment, Aimé Leon Dore, which Highsnobiety describes as mixing classic menswear and streetwear, and Kith, which Wikipedia says began as a footwear retailer and expanded into streetwear, fashion and lifestyle, come closest as New York labels. Supreme is the pick if you care about the lineage, since Business of Fashion says Babenzien was its design director for 14 years.

Are there cheaper brands like Noah?

We could not show a clear case. Aimé Leon Dore's own store lists higher prices than Noah's on the closest tee and hoodie we could pair, and the other picks list euros, pounds or marketplace figures, so we found no like-for-like price.

Who founded Noah, and when?

Noah's About page names Brendon Babenzien and Estelle Bailey-Babenzien as founders. Wikipedia gives 2015, and Hypebeast says Noah officially entered the streetwear scene that year. Business of Fashion says Babenzien first founded Noah in 2002 and relaunched it in May 2015.

Is Noah a streetwear brand?

Hypebeast places it in the streetwear scene, but Highsnobiety quotes Babenzien saying that calling Noah a streetwear brand was absurd.

Is there a Noah dupe?

We don't list replicas. Each brand on this page sells under its own name; we do not list replica sellers.

Where can you buy Noah?

Noah sells online at noahny.com and names its flagship at 195 Mulberry St. in Soho. Wikipedia lists Tokyo as a flagship and Los Angeles and London as Dover Street Market stores.

How we chose these brands

We shortlisted six brands from the directory whose story, look or lineage overlaps with Noah, using only brands whose research records we have completed. Facts such as founding, ownership and prices come from the numbered sources in each brand's research record, opened and checked in October 2026, and the page text was then checked against them in October 2026. Rankings, 'what it shares' and 'best for' are our editorial judgement: no reputable source we found compares most of these brands to Noah directly. Price comparisons are like for like only where the garment, currency and listing type are comparable; otherwise we say so. Noah's and Aimé Leon Dore's store prices show a $ sign with no currency code, and the garments are the nearest pairs rather than identical items. Prices are single snapshots from retailers and brand sites and will change.

Sources

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