Brands like Chrome Hearts: 10 alternatives, from cheaper to closest

The closest streetwear matches to Chrome Hearts, in our view, are NEIGHBORHOOD, Mastermind Japan, Number (N)ine and WACKO MARIA. NEIGHBORHOOD and Mastermind Japan draw on biker and skull imagery, WACKO MARIA on rock and roll, and Number (N)ine on rock and goth reference points. For the same mood at a much lower price, start with NEIGHBORHOOD, Hellstar or Pleasures. For the actual silver and leather, independent makers are a better fit than any clothing brand.

Chrome Hearts makes silver, gold and diamond accessories, leather goods, clothing and furniture mostly in Hollywood and its eyewear mainly in Japan, and sells in small quantities. So we've split the picks by what you're actually after.

Last verified · 61 sources checked · how we chose

The short answer

  • Closest overall, for much less

    NEIGHBORHOOD

    Biker and rock-and-roll roots, a 2017 silver-and-gold medal collab with CORE JEWELS, and a logo tee at $125.

  • Cheapest way into the mood

    Pleasures

    Punk, metal and grunge references, with a heavyweight shirt listed at $69.95 regular ($39.99 on sale).

  • Skull-and-crossbones iconography

    Mastermind Japan

    Signature skull motif at luxury prices: a tee is £447.

  • Rock and roll with a silver ring

    WACKO MARIA

    A 925 silver ring made in Japan and a rock-and-roll aesthetic.

  • If it's the silver you want

    Independent makers

    LONE ONES was founded by a Chrome Hearts founding member, per Houyhnhnm.

  • Los Angeles rock-and-roll luxury

    Amiri

    Highly worked, distressed denim and leather jackets, at luxury positioning.

What 'like Chrome Hearts' usually means

People looking for alternatives tend to want one of three things: the look (dark, rock-and-roll, biker-adjacent clothing and graphics), the craft (heavy sterling silver, leather and hand finishing), or the scarcity (something hard to get that carries status). Most brands deliver one of these. Few deliver two.

Chrome Hearts itself is built on silver, gold and diamond accessories, with leather goods, clothing, eyewear and furniture around them. Most of it is made in Hollywood, with eyewear mainly made in Japan, and sold through its own boutiques, a short list of authorized retailers and limited online drops. A '1988' hoodie was $550 on pre-order on its web store in April 2024, and press has cited $1,750 for denim with leather crosses in 2020.

Clothing brands can match the look, and some can close the price gap. If you want the silver itself, skip to the independent makers below.

10 brands like Chrome Hearts, ranked by how close they get

  1. #1 · $$–$$$$

    NEIGHBORHOOD logo

    NEIGHBORHOOD

    1994Tokyo, Japan

    The closest match that costs far less. It draws on elements of American military, biker and rock-and-roll culture, with a blacked-out, skull-adorned look, and founder Shinsuke Takizawa, a motorcycle enthusiast, started it to fill a gap in technical motorcycle apparel.

    What it shares

    • Biker and rock-and-roll roots, with skull motifs recurring
    • Has made silver jewelry: a 2017 skull-and-crossbones medal capsule with Tokyo jeweler CORE JEWELS, one in 925 silver and one in 18k gold
    • Denim and work jackets, including a zip work jacket

    Where it differs

    • Silver is an occasional collaboration, not the core: the 2017 CORE JEWELS medals are the only silver we found
    • Military influence sits alongside the biker side
    Price vs Chrome Hearts
    Much cheaper like for like. The staple logo zip hoodie is $245 at END. (checked October 2026), against the $550 April 2024 pre-order price of Chrome Hearts' '1988' hoodie. Logo tee $125 and zip work jacket $299.
    Best for
    The biker-rock look at a fraction of the price.

    Pigment-dyed logo tee $125 (END., Oct 2026) · Staple logo zip hoodie $245 (END., Oct 2026) · Zip work jacket $299 (END., Oct 2026)

  2. #2 · $$$–$$$$$

    Mastermind logo

    Mastermind

    1997Tokyo, Japan

    The skull-and-crossbones label. Maxfield LA describes it as a luxury Japanese brand known for that motif and premium craftsmanship, made in Japan. Founder Masaaki Homma said he wanted to create a skull motif better than any other brand, even by his own criteria, and recalled skull items being best sellers during his time in sales at Yohji Yamamoto.

    What it shares

    • A signature skull-and-crossbones motif
    • Premium positioning and Japanese manufacturing
    • Maxfield LA lists Mastermind, and Chrome Hearts is sold at Maxfield Melrose in Los Angeles

    Where it differs

    • Clothing-led, with a skull-and-crossbones motif where Chrome Hearts' logo is a cross; we found no silver line
    • We found no collaboration or business link between the two brands
    Price vs Chrome Hearts
    No like-for-like price. The Will Never Die tee is £447 at HBX, and in a 2011 interview Homma said T-shirts that once sold for about ¥4,000 now sold for about ¥50,000. We found no retail price for a Chrome Hearts tee.
    Best for
    Skull-and-crossbones graphics from a Japanese luxury label, if budget is not the issue.

    Will Never Die short-sleeve tee £447 (HBX, Oct 2026)

  3. #3 · $$–$$$

    N

    Number (N)ine

    1996Tokyo, Japan

    A rock- and goth-leaning label revived by its founder. Takahiro Miyashita announced his return to the creative helm in 2025. The 2026 relaunch's first drop is graphic T-shirts with references to Rimbaud, Patti Smith and Ian Curtis, while the original label's tees carried skull graphics.

    What it shares

    • Rock and goth reference points: Nirvana, David Bowie and goth subculture appear in the label's work; the original label's tees were famously grungy, with skull graphics

    Where it differs

    • The relaunch's first drop is graphic T-shirts; we found no silver or leather products from the label
    • Ownership is split: Miyashita sold the label to a parent company in 2010, and that company still runs a separate Number (N)ine label; his relaunch is sold as Number (N)ine by Takahiro Miyashita
    Price vs Chrome Hearts
    No like-for-like price. The brand's own shop listed 'BACK, I MISSED YOU.' at $168.80 and 'Ian.' at $270.20, sold out when checked; Highsnobiety reported first-drop T-shirts at ¥22,000–¥35,200. We found no retail price for hoodies, jeans or jackets.
    Best for
    Grunge-rock graphics with a cult Japanese backstory.

    'BACK, I MISSED YOU.' tee $168.80 (brand site, Oct 2026) · 'Ian.' tee $270.20 (brand site, Oct 2026)

  4. #4 · $$$–$$$$

    Wacko Maria logo

    Wacko Maria

    2005Tokyo, Japan

    A label founded in 2005 by retired J-League footballers Keiji Ishizuka and Atsuhiko Mori, built around matching music with clothing. END. describes its AW21 collection as heavily bold rock 'n' roll, with patterns from psychedelic spider webs to leopard print. Hypebeast's 2017 profile notes a jewelry line launch, and Firmament Berlin sells a 925 silver Nude Ring crafted in Japan.

    What it shares

    • END. describes its AW21 collection as leaning into a bold rock 'n' roll aesthetic
    • A jewelry line, including a Nude Ring made in Japan from 925 sterling silver, per retailer Firmament Berlin

    Where it differs

    • Signature staples include Hawaiian shirts, bold leopard prints and souvenir jackets
    • The tone is playful rather than gothic
    Price vs Chrome Hearts
    Likely cheaper. The UFC heavyweight zip hoodie is £215 regular and £130 on sale at HBX, and the Nude Ring is £160 at HBX (sold out when checked) or €205 at Firmament (€172.27 net plus 19% German VAT; shipping extra). Those are pounds and euros: a £215 hoodie would need an exchange rate above $2.50 to the pound to reach the $550 April 2024 pre-order price of Chrome Hearts' '1988' hoodie.
    Best for
    Rock-and-roll style with a real silver ring at mid-range prices.

    UFC heavyweight zip hoodie £215 (£130 sale) (HBX, Oct 2026) · Silver Nude Ring €205 (incl. German VAT) (Firmament, Oct 2026)

  5. #5 · $$$–$$$$$

    T

    Thug Club

    2018Seoul, South Korea

    A Seoul label drawing on the hip-hop and biker culture of Itaewon, described by Sneaker Freaker as known for punk-tinged, horror-inspired black leather and metal detailing.

    What it shares

    • Draws on the hip-hop and biker culture of Itaewon; studs, which HBX compares to the armor worn by medieval knights
    • Denim styles include the TC Leather Washing Denim Pants, Double Knee Denim Shorts and Warrior Denim Laser Pants

    Where it differs

    • Metal hardware and studs; the only silver we found is shimmering silver branding on a Thug Club x adidas mule
    • Streetwear cuts and graphics rather than craft jewelry
    Price vs Chrome Hearts
    Mixed. END. lists a Two Face Dirt hoodie at $355, below the $550 April 2024 pre-order price of Chrome Hearts' '1988' hoodie, but ripped skull-stitch denim at $679 and an MA-1 jacket at $885.
    Best for
    Studded, heavily worked denim and jackets with a biker-hip-hop edge.

    Two Face Dirt hoodie $355 (END., Oct 2026) · Skull Stitch ripped denim pants $679 (END., Oct 2026) · Jamong two-tone washed MA-1 jacket $885 (END., Oct 2026)

  6. #6 · $$$$–$$$$$

    Amiri logo

    Amiri

    2014Los Angeles, United States

    Los Angeles luxury built on distressed denim, leather and rock-and-roll styling. Mike Amiri began by hand-crafting stage pieces for performers.

    What it shares

    • Los Angeles roots and early work making stage pieces for performers
    • Hand-finished denim and leather jackets as foundations

    Where it differs

    • Clothing-first rather than silver-first
    • Italian group OTB took a minority stake; Chrome Hearts remains Stark-family controlled
    Price vs Chrome Hearts
    No like-for-like price. Lyst showed black Amiri Stack Jeans from SSENSE at $750, an undated snapshot; Chrome Hearts denim with leather crosses was $1,750 in 2020, but that is a different garment and a different year.
    Best for
    Los Angeles rock-and-roll luxury.

    Stack jeans (SSENSE listing) $750 (SSENSE listing shown on Lyst, undated snapshot)

  7. #7 · $$$–$$$$

    HELLSTAR logo

    HELLSTAR

    2020Los Angeles, United States

    Founded in 2020 by Sean 'Seanie' Holland and Joseph 'Juice' Pendleton. Hypebeast describes dark cosmic imagery, bold graphics and a punk attitude on oversized hoodies, tees and accessories, and Complex names flame graphic tees and acid-washed sweats as its defining look.

    What it shares

    • Los Angeles roots and dark cosmic imagery
    • Scarcity of its own: Complex reports a 2023 capsule sold $2 million in 30 minutes
    • Hellstar co-founder Seanie told Complex that the biggest brands when Hellstar started out were probably Gallery Dept. and Chrome Hearts

    Where it differs

    • Graphic tees and sweats first; Complex mentions no silver line, though Capsule 11 included airbrushed leather jackets
    • Louder, graphic-first branding
    Price vs Chrome Hearts
    Cheaper like for like. The Studios zip hoodie has a $300 retail price on StockX, against the $550 April 2024 pre-order price of Chrome Hearts' '1988' hoodie; the Sports Core tee is $120.
    Best for
    Dark graphic streetwear well below Chrome Hearts prices.

    Sports Core gel logo tee (red) $120 (StockX retail price, released June 2024) · Studios zip hoodie (red) $300 (StockX retail price, released September 2024) · Flame short (pink / white) $100 (StockX retail price, no release date shown)

  8. #9 · $$$$–$$$$$

    S

    Saint Mxxxxxx

    2020Japan

    Stylised SAINT M××××××. Designed by Yuta Hosokawa, who also launched READYMADE, and Cali Thornhill DeWitt. Hosokawa told Hypebeast he loves Chrome Hearts, whose business has not changed over the years.

    What it shares

    • Religious iconography and punk scrawls on hand-processed garments
    • Distressed finishes from a drum tumbler on its cotton hoodies, and the designer says everything is hand-processed; production is in Japan

    Where it differs

    • The Maxfield shop lists two T-shirts and a cap
    • Vintage-worn fades rather than polished metal
    Price vs Chrome Hearts
    Pricey. Tees are $400 and $510 at Maxfield LA, where every item is labelled a sale price. We found no like-for-like Chrome Hearts price.
    Best for
    Vintage-worn graphics with religious imagery, if you can pay resale-style prices.

    Saint Love T-shirt $400 (Maxfield LA sale price, undated, checked Oct 2026) · Saint Means T-shirt $510 (Maxfield LA sale price, undated, checked Oct 2026) · S/S tee (black), sold out $390 (Feature, undated, checked Oct 2026) · Global Horror Saint hoodie (navy) $654 USD (Stadium Goods listing, undated, checked Oct 2026) · Saint Logo hoodie (grey), sold out £325 (was £458) (HBX, listed in GBP, undated page; £325 on 8 Oct 2026, £319 on 9 Oct 2026)

  9. #10 · $$–$$$

    P

    Pleasures

    2015Los Angeles, United States

    Alex James came up in the East Coast hardcore, punk rock and nu-metal scene, and the label rose into fashion circles on a punk rock ethos. TITLE describes inspiration from grunge, metal and punk music.

    What it shares

    • Punk, metal and grunge reference points
    • A punk-rock ethos with provocative branding

    Where it differs

    • No silver or leather line that we could find; the brand's aim is affordability, with James saying design should not have to be expensive
    • Sneaker and streetwear collaborations, such as a Pro Leather shoe made with Converse, rather than craft pieces
    Price vs Chrome Hearts
    The lowest prices we found among the ten. West NYC lists a heavyweight shirt at $69.95 regular, a track jacket at $139.95 regular and a five-panel cap at $46, all well under the $550 April 2024 pre-order price of Chrome Hearts' '1988' hoodie.
    Best for
    Punk, metal and grunge graphics on a streetwear budget.

    Crash heavyweight shirt $69.95 regular ($39.99 sale) (West NYC, Oct 2026) · Reflective track jacket $139.95 regular ($49.99 sale) (West NYC, Oct 2026)

At a glance

Brand From Price tier vs Chrome Hearts Known for Silver jewelry
Chrome Hearts Los Angeles $$$$$ — Silver, leather, gothic crosses Core
NEIGHBORHOOD Tokyo $$–$$$$ Cheaper Biker, military, rock and roll Only a 2017 collab found
Mastermind Japan Tokyo $$$–$$$$$ No like-for-like price Skull-and-crossbones, luxury craft Not found
Number (N)ine Tokyo $$–$$$ No like-for-like price Rock, grunge, skull graphics Not found
WACKO MARIA Tokyo $$$–$$$$ Cheaper Rock and roll, music, leopard prints 925 silver ring
Thug Club Seoul $$$–$$$$$ Mixed Biker-hip-hop, studs, worked denim Branding only (adidas collab)
Amiri Los Angeles $$$$–$$$$$ No like-for-like price Distressed denim, leather, rock and roll Not found
Hellstar Los Angeles $$$–$$$$ Cheaper Dark graphics, flame prints Not found
Gallery Dept. Los Angeles $$$–$$$$ Not cheaper Reworked, painted, distressed vintage Not found
Saint Michael Osaka / Los Angeles $$$$–$$$$$ No like-for-like price Vintage-processed graphics, religious imagery Not found
Pleasures Los Angeles $$–$$$ Cheaper Punk, metal and grunge graphics Not found

Price tiers use the directory's $–$$$$$ scale and describe typical retail positioning, not exact prices. "Not found" means our research did not turn up a silver line, not that none exists.

For the silver itself: independent makers

If you want the silver and leather, the closest alternatives are not streetwear labels. These independent makers work in the same craft tradition. We could not find reputable press that directly compares most of them to Chrome Hearts; the exception is LONE ONES, which Houyhnhnm links to Chrome Hearts because its founder was one of Chrome Hearts' founding members. We list them on our own judgement of style and craft, and each price is a single snapshot from the maker's site or press.

  • LONE ONES

    Est. 1996

    Houyhnhnm says LONE ONES is a jewelry brand founded in 1996 by Leonard Camfort, one of the founding members of Chrome Hearts (the article also spells the surname Kamhout). It uses sterling silver (SV925) and 22k gold for pendants, bracelets, cuffs and rings.

    Crane Bell Pendant, regular version ¥90,000 incl. tax (Houyhnhnm)

  • Bill Wall Leather

    Malibu, California

    Silver and gold jewelry (bracelets, rings, charms, pendants, buckles) alongside leather belts, jackets, wallets, vests and moto seats. Its site shows 'Handmade in Malibu California' under silver and leather, and Houyhnhnm says it is said to be the originator of silver jewelry for men.

    Horse Head charm $166 (official site, Oct 2026)

  • The Great Frog

    London · Est. 1972

    Founded on Carnaby Street in 1972 by Paterson Riley and Carol Lehtonen-Riley, it calls itself London's rock'n'roll jewellers and has taken its workshops to motorcycle shows. The site lists jewellery and eyewear, including sunglasses and optical glasses.

  • Good Art HLYWD

    Los Angeles

    A Los Angeles jeweler that says its pieces are made by hand in its own foundry in the city.

    Poplock A bracelet, Rosette $445 (official site, Oct 2026)

A note on dupes and replicas

We don't list replicas. Chrome Hearts held more than 225 US trademark registrations in 2021 and said in 2023 it had filed more than 100 lawsuits against infringers. A lawsuit reported in May 2026 accuses Rich LA of selling products it describes as identical or confusingly similar to its designs.

If you buy Chrome Hearts second-hand, authentication services exist; one, Fake Busters, set a starting price of ¥6,600 (about $58) for its service in 2022. A genuine alternative is a different brand with its own designs; the brands above are chosen on that basis.

What is a legit check?

Frequently asked questions

What are the best brands like Chrome Hearts?

In our assessment, NEIGHBORHOOD, Mastermind Japan, Number (N)ine and WACKO MARIA come closest in look. For silver jewelry specifically, independent makers such as LONE ONES and Bill Wall Leather are closer than any streetwear label.

Are there cheaper brands like Chrome Hearts?

Yes, on like-for-like pieces. A NEIGHBORHOOD zip hoodie is $245, a Hellstar Studios zip hoodie with a $300 retail price on StockX and a Thug Club hoodie $355, against the $550 April 2024 pre-order price of Chrome Hearts' '1988' hoodie. Every Pleasures price we found is under $140, and WACKO MARIA's UFC zip hoodie is £215 regular or £130 on sale, in pounds, so convert before comparing. Gallery Dept.'s hoodies start at $650, above that price. For Amiri, Mastermind Japan, Number (N)ine and Saint Michael we found no like-for-like price.

Why is Chrome Hearts so expensive?

We found no published pricing rationale from Chrome Hearts, and no source that explains how it sets prices. What the sources show: most production is centred in Hollywood, and stock is very limited, with appointment-only boutiques and a handful of online drops a year.

Is there a Chrome Hearts dupe?

We don't list replicas. Chrome Hearts reports pursuing infringers. We found no brand on this page that sells Chrome Hearts designs.

Who owns Chrome Hearts?

It is a private company co-owned by Richard Stark and Laurie Lynn Stark. The Fashion Law reported, citing WWD, that a 10 percent stake was sold to a private equity firm in 2019.

Does Chrome Hearts sell online?

In a limited way. Online drops happen a handful of times a year, and a hoodie was a web-store pre-order in 2024.

How we chose these brands

We started from the directory's 136 brands and shortlisted ten whose look, materials or reputation overlap with Chrome Hearts, then added independent makers for the jewelry. Facts such as founding, materials, ownership and prices come from the numbered sources below. Each was opened and checked on 8 October 2026, and a second, independent pass re-checked every claim against its source before publication. Rankings, 'what it shares' and 'best for' are our editorial judgement: no reputable source we found compares most of these brands to Chrome Hearts directly. Price comparisons are like for like only where we found a comparable Chrome Hearts price (a hoodie at $550 on pre-order, denim at $1,750 in 2020); otherwise we say so. Prices are single snapshots from retailers and brand sites and will change.

Sources

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